Question 1

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Accepted Answer

A)  dual distribution
B)  cooperative distribution
C)  an integrated channel alliance
D)  a multichannel venture
E)  a strategic channel allianceF) C) and D)
G) All of the above

Question 2

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)  order replenishment systems.
B)  quick response systems.
C)  customer logistics factors.
D)  minimum-inventory systems.
E)  web-based response systems.F) B) and E)
G) A) and B)

Question 3

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Accepted Answer

A)  supplier service cost
B)  manufacturing cost
C)  total logistics cost
D)  social responsibility cost
E)  total supply chain costF) All of the above
G) B) and C)

Question 4

Indirect channels for consumer products

Accepted Answer

A)  occur when one firm's marketing channels are used to sell another firm's products.
B)  include producers and end-users dealing directly with each other.
C)  include intermediaries that are between the producer and consumer and perform numerous channel functions.
D)  are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)  occurs when a retailer sells its product in a store and on the Internet.F) C) and D)
G) A) and B)

Question 5

Intermediaries performing a transactional function in distribution are engaged in buying,selling,and __________.

Accepted Answer

A)  storing
B)  financing
C)  transporting
D)  risk taking
E)  merchandisingF) A) and D)
G) A) and C)

Question 6

Breath mints,bottled water,and batteries would most likely use which type of distribution density?

Accepted Answer

A)  extensive distribution
B)  intensive distribution
C)  selective distribution
D)  exclusive distribution
E)  concentrated distributionF) All of the above
G) A) and B)

Question 7

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Accepted Answer

A)  contractual vertical marketing system
B)  corporate vertical marketing system
C)  integrated marketing system
D)  corporate horizontal marketing system
E)  contractual horizontal marketing systemF) A) and B)
G) C) and E)

Question 8

Which of the following statements best describes how a supply chain differs from a marketing channel?

Accepted Answer

A)  Communication is more important in the marketing channel than in the supply chain.
B)  The marketing channel places more emphasis on cost-effectiveness than the supply chain.
C)  A marketing channel includes suppliers that provide raw material inputs to a manufacturer.
D)  A supply network moves materials from producer to consumer while a marketing channel moves materials from the supplier to the producer.
E)  A supply chain includes suppliers; marketing channels do not.F) B) and D)
G) A) and B)

Question 9

Another name for order cycle time is

Accepted Answer

A)  physical distribution sequence.
B)  total logistics cycle.
C)  replenishment time.
D)  logistical support time.
E)  billing cycle.F) B) and C)
G) B) and E)

Question 10

Figure 12-4
-Figure 12-4 above depicts the four most common marketing channels for business products and services."Y" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  dual distributors.
D)  agents or brokers.
E)  industrial distributors.F) B) and C)
G) A) and E)

Question 11

Within the context of a supply chain,__________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

Accepted Answer

A)  quick response
B)  customer service
C)  distribution management
D)  efficient consumer response
E)  lead timeF) C) and E)
G) None of the above

Question 12

Jacob has developed a lawn care service that will revolutionize the lawn care industry.However,Jacob has limited operating capital and yet he still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Accepted Answer

A)  He should develop an administered vertical marketing system.
B)  He should establish a corporate vertical marketing system.
C)  He should open up branch offices around the country to provide the exposure he needs.
D)  He should establish a wholesaler-sponsored voluntary chain.
E)  He should establish a service-sponsored retail franchise system.F) A) and E)
G) B) and E)

Question 13

Forward integration means

Accepted Answer

A)  a retailer owns a manufacturing operation.
B)  a wholesaler owns a manufacturing operation.
C)  retailers form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D)  a producer owns an intermediary at the next level down in the marketing channel.
E)  all links in the distribution chain own stock in the manufacturer's company.F) None of the above
G) A) and E)

Question 14

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its stores more quickly means that effectively using logistics has increased Benetton's market share by providing

Accepted Answer

A)  larger lots of available inventory for the retailer.
B)  time and place utility for its customers.
C)  increased steps in the value proposition.
D)  technological advances leading to greater customer information.
E)  increased customer traffic.F) A) and B)
G) A) and C)

Question 15

Replenishment time refers to

Accepted Answer

A)  the time lag from the inception of an idea until its initial commercialization.
B)  the time lag from ordering an item until it is received and ready for use or sale.
C)  the time between the commercialization of a product and general acceptance of the product as no longer "new."
D)  the time lag between a new product entering the market and the market entry of the product's first competitor.
E)  the time between when a new product is first promoted to its target market and when the product actually comes to the marketplace.F) D) and E)
G) B) and E)

Question 16

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.

Accepted Answer

A)  integrated marketing systems
B)  horizontal marketing systems
C)  vertical marketing systems
D)  functional marketing systems
E)  cooperative marketing systemsF) A) and E)
G) All of the above

Question 17

Convenience refers to the concept that

Accepted Answer

A)  there should be a minimum of effort on the part of the buyer in doing business with the seller.
B)  all products or services should be available 24 hours a day,7 days a week,and 365 days a year.
C)  all tasks required to make an exchange are the sole responsibility of the seller.
D)  an exchange requires equal effort by both the buyer and seller.
E)  all logistical services are provided by a supplier network.F) A) and E)
G) C) and D)

Question 18

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  logistical
C)  storing
D)  facilitating
E)  risk takingF) D) and E)
G) None of the above

Question 19

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Accepted Answer

A)  economic influence.
B)  expertise.
C)  sought-after identification with a particular channel member.
D)  legitimate rights through contracts.
E)  longevity as an upscale retailer.F) C) and E)
G) A) and C)

Question 20

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Accepted Answer

A)  create greater perceived value
B)  maximize channel profits
C)  minimize cannibalization
D)  generate awareness
E)  create a "backup" channelF) All of the above
G) A) and B)

Exam 12: Managing Marketing Channels and Supply Chains

Jacob has developed a lawn care service that will revolutionize the lawn care industry.However,Jacob has limited operating capital and yet he still wants a wide distribution of his new product.Which of the following options would be the best choice for Jacob?

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

A practice whereby one firm's marketing channel is used to sell another firm's products is referred to as __________.

Correct AnswerverifiedShow Answer

In some instances,firms pair multiple channels with a multibrand strategy.The purpose of this strategy would be to __________ of the firm's family brand and differentiate its marketing channels.

Correct AnswerverifiedShow Answer

Which of the following statements best describes how a supply chain differs from a marketing channel?

Correct AnswerverifiedShow Answer

Intermediaries performing a transactional function in distribution are engaged in buying,selling,and __________.

Correct AnswerverifiedShow Answer

Breath mints,bottled water,and batteries would most likely use which type of distribution density?

Correct AnswerverifiedShow Answer

Convenience refers to the concept that

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as __________.

Correct AnswerverifiedShow Answer

Expenses associated with transportation,materials handling and warehousing,inventory,stockouts (being out of inventory) ,order processing,and return products handling are referred to as __________.

Correct AnswerverifiedShow Answer

A few years ago,Benetton delivered new styles to its worldwide stores once a month.Today,it replenishes its racks once a week.Getting the fashions to its stores more quickly means that effectively using logistics has increased Benetton's market share by providing

Correct AnswerverifiedShow Answer

Inspecting,testing,or judging products and assigning them quality grades would be an example of a __________ function.

Correct AnswerverifiedShow Answer

Replenishment time refers to

Correct AnswerverifiedShow Answer

Indirect channels for consumer products

Correct AnswerverifiedShow Answer

Figure 12-4 -Figure 12-4 above depicts the four most common marketing channels for business products and services."Y" represents

Correct AnswerverifiedShow Answer

Forward integration means

Correct AnswerverifiedShow Answer

The combination of successive stages of production and distribution under a single ownership is referred to as a(n) __________.

Correct AnswerverifiedShow Answer

Neiman-Marcus is a retailer that many small manufacturers would like to be associated with.A product placement in Neiman-Marcus will increase the prestige of a smaller brand.The source of Neiman-Marcus's power is its

Correct AnswerverifiedShow Answer

Within the context of a supply chain,__________ is the ability of a logistics system to satisfy users in terms of time,dependability,communication,and convenience.

Correct AnswerverifiedShow Answer

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