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Exam 12: Managing Marketing Channels and Supply Chains

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Question 21

Multiple Choice

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An example of __________ utility involves intermediaries shipping goods to buyers of a product.

A) time
B) form
C) place
D) possession
E) transactional

F) C) and E)
G) All of the above

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Question 22

Multiple Choice

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Which of the following types of vertical marketing systems is likely to experience the least channel conflict?

A) corporate vertical marketing system
B) wholesaler-sponsored voluntary chain
C) retailer-sponsored cooperative
D) franchise system
E) administered vertical marketing system

F) All of the above
G) B) and C)

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Question 23

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Tylenol and Advil are two manufacturers of over-the-counter products for ailments such as colds,headaches,sore throats,arthritis aches,and general pain and fever.Both manufacturers seek distribution of their products through pharmacies such as Walgreens.These companies seek out channels and intermediaries that will satisfy a buyer's desire for

When Hunter went to the hardware store looking for gloves to wear while refinishing a table,he bought one pair because that was all he needed.But when the hardware store purchased the gloves,it purchased a case containing 100 pairs of identical gloves.Which logistical function did the hardware store perform for Hunter and its other customers?

The distribution intensity associated with shopping products such as electronics,clothing,and costume jewelry is referred to as __________.

Physically moving a product to customers would be an example of a __________ function.

An imprecise terms for intermediaries who perform a variety of functions,including selling,maintaining inventories,extending credit,and so on are referred to as __________.

The four most popular types of franchise arrangements are

For logistics,the customer service concept suggests that firms should

Rather than compete with large greeting card companies for shelf space in supermarkets,several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment,and in carwashes where customers are waiting and appreciate having something amusing to read.This would be an example of which type of marketing channel strategy?

__________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

When a producer owns an intermediary at the next level down in the marketing channel,it is referred to as __________.

You probably own several pairs of shoes.Further,it is likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you from a series of other individuals or firms known as a __________.

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

There are four popular types of franchising: (1) manufacturer-sponsored retail franchise systems; (2) manufacturer-sponsored wholesale franchise systems; (3) service-sponsored franchise systems; and (4) __________.

A large company produces paint and other home decorating products.Its goal is to choose the best marketing channel arrangement that would give it the most control over supply sources.Which marketing channel system should this company choose?

Figure 12-4 -Figure 12-4 above,depicts the four most common marketing channels for business products and services.Channel "B" would be an appropriate marketing channel for __________.

A textile artist can buy fabric,thread,and batting,create an heirloom quilt,and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local strip mall.By designing the quilts and kiosk with aesthetic value,the artist creates __________ utility.

Total logistics costs refer to

Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers-about 10 of those have been involved since the initial design phase.Bombardier is an example of a __________.