Question 1

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.

Accepted Answer

A)  look like
B)  cost them
C)  do for them
D)  feel like
E)  consist of in terms of new featuresF) A) and E)
G) A) and B)

Question 2

As a dimension of service quality,the ability to perform the promised service dependably and accurately is referred to as __________.

Accepted Answer

A)  responsiveness
B)  competence
C)  courtesy
D)  empathy
E)  reliabilityF) A) and D)
G) A) and C)

Question 3

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)  product class.
B)  product mix.
C)  product SKUs.
D)  marketing mix.
E)  target mix.F) C) and E)
G) A) and B)

Question 4

Which of the following statements about test marketing is most accurate?

Accepted Answer

A)  Test marketing is especially important for new services.
B)  Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C)  Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
D)  Test marketing is especially important for new,expensive industrial products.
E)  Standard test markets are the least expensive and fastest type.F) A) and E)
G) B) and E)

Question 5

The ________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication (the tiny gripping "fingers") technology could be used to improve the gripping power of golf or work gloves.

Accepted Answer

A)  development
B)  Stage-Gate
C)  idea generation
D)  business analysis
E)  screening and evaluationF) B) and E)
G) D) and E)

Question 6

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)  idea generation.
B)  business analysis.
C)  marketing analysis.
D)  product development.
E)  commercialization.F) A) and B)
G) C) and D)

Question 7

Business analysis refers to the stage of the new product process

Accepted Answer

A)  where the target markets are selected and resources are allocated to reach them.
B)  where the target market segments that show potential are selected and those that do not are eliminated.
C)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)  where there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI) that the new product will give back to the firm.
E)  that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.F) B) and C)
G) C) and E)

Question 8

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Accepted Answer

A)  intangibility of services.
B)  incongruity of services.
C)  inseparability of services.
D)  inflexibility of services.
E)  interdependence of services.F) A) and B)
G) A) and C)

Question 9

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Accepted Answer

A)  a tying arrangement.
B)  reciprocity.
C)  strategic alliance demand.
D)  relationship marketing.
E)  derived demand.F) A) and B)
G) D) and E)

Question 10

Cars and appliances are classified as

Accepted Answer

A)  reusable goods.
B)  nondisposable goods.
C)  imperishable goods.
D)  reliable products.
E)  durable goods.F) A) and B)
G) A) and C)

Question 11

Accessory equipment are support products that include items such as

Accepted Answer

A)  stationery,paper clips,and brooms. 
B)  tools and office equipment.
C)   buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.F) A) and B)
G) A) and C)

Question 12

Which of the following best illustrates the concept of derived demand?

Accepted Answer

A)  The number of retail stores in a downtown area decreases even though demand for retail goods increases.
B)  An increase in the number of new,single-family homes results from a spurt in the gross national product.
C)  A Chinese plastics company increases its output because of its customers' higher toy exports to the United States.
D)  A heat wave results in an increased demand for air conditioners.
E)  Honda reducing its car prices causes GM to do the same.F) B) and C)
G) All of the above

Question 13

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A)  skipping steps in the new-product process
B)  pushing a poorly conceived product too early into the market
C)  no economical access to buyers
D)  not learning from past new-product failures
E)  not understanding the legal definition of newness.F) A) and B)
G) A) and C)

Question 14

Installations,accessory equipment,supplies,and industrial services used to assist in producing other goods and services are referred to as __________.

Accepted Answer

A)  components
B)  parts
C)  production goods
D)  raw materials
E)  support productsF) A) and E)
G) All of the above

Question 15

Sterile Feral,Inc.is a nonprofit organization that catches wild or stray cats,and then neuters,vaccinates,and releases them back into the wild.The personnel of the nonprofit organization are caring people who love animals and try to do what they can to meet the needs of each cat they care for.The caring nature of the personnel relates to which service quality dimension?

Accepted Answer

A)  assurance
B)  tangibility
C)  reliability
D)  credibility
E)  empathyF) A) and B)
G) A) and C)

Question 16

Which of the following is MOST LIKELY to be an example of an unsought product?

Accepted Answer

A)  snow shovel
B)  smartphone
C)  gym membership
D)  calculator
E)  burial insuranceF) B) and D)
G) A) and C)

Question 17

IDEO is a company that

Accepted Answer

A)  creates innovative promotional programs for its clients' new products.
B)  is a firm that uses the formal Stage-Gate process to commercialize new products for its clients.
C)  rates new products like Consumer Reports.
D)  develops and designs new products for other organizations.
E)  runs patent searches for companies that don't have and internal legal department.F) A) and E)
G) B) and C)

Question 18

__________ are items that become part of the final business product.

Accepted Answer

A)  Components
B)  Accessories
C)  Support products
D)  Production goods
E)  Raw assembliesF) A) and E)
G) A) and D)

Question 19

The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs on the next.This is an example of a service being

Accepted Answer

A)  inseparable.
B)  inconsistent.
C)  inventoried.
D)  tied to a product.
E)  independent of the quality delivered.F) A) and B)
G) A) and C)

Question 20

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush.A key innovation is its "Quadpacer" interval timer that goes off after 30-seconds to prompt the user to move on to the next quadrant of the mouth that results in better cleaning and improved gum health.This is an example of which type of innovation?

Accepted Answer

A)  disruptive innovation
B)  continuous innovation
C)  discontinuous innovation
D)  dynamically continuous innovation
E)  evolutionary innovationF) A) and B)
G) A) and C)

Exam 9: Developing New Products and Services

Correct Answer
verified

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Correct Answer
verified

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct Answer
verified

As a dimension of service quality,the ability to perform the promised service dependably and accurately is referred to as __________.

Correct Answer
verified

The ________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication (the tiny gripping "fingers") technology could be used to improve the gripping power of golf or work gloves.

Correct Answer
verified

Accessory equipment are support products that include items such as

Correct Answer
verified

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct Answer
verified

Installations,accessory equipment,supplies,and industrial services used to assist in producing other goods and services are referred to as __________.

Correct Answer
verified

Which of the following statements about test marketing is most accurate?

Correct Answer
verified

IDEO is a company that

Correct Answer
verified

Which of the following best illustrates the concept of derived demand?

Correct Answer
verified

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.

Correct Answer
verified

Correct Answer
verified

__________ are items that become part of the final business product.

Correct Answer
verified

The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs on the next.This is an example of a service being

Correct Answer
verified

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Correct Answer
verified

Business analysis refers to the stage of the new product process

Correct Answer
verified

All of the different product lines offered by an organization are collectively referred to as a

Correct Answer
verified

Cars and appliances are classified as

Correct Answer
verified

Which of the following is MOST LIKELY to be an example of an unsought product?

Correct Answer
verified

Exam 9: Developing New Products and Services

Correct AnswerverifiedShow Answer

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Correct AnswerverifiedShow Answer

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

As a dimension of service quality,the ability to perform the promised service dependably and accurately is referred to as __________.

Correct AnswerverifiedShow Answer

The ________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication (the tiny gripping "fingers") technology could be used to improve the gripping power of golf or work gloves.

Correct AnswerverifiedShow Answer

Accessory equipment are support products that include items such as

Correct AnswerverifiedShow Answer

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.However,Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct AnswerverifiedShow Answer

Installations,accessory equipment,supplies,and industrial services used to assist in producing other goods and services are referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following statements about test marketing is most accurate?

Correct AnswerverifiedShow Answer

IDEO is a company that

Correct AnswerverifiedShow Answer

Which of the following best illustrates the concept of derived demand?

Correct AnswerverifiedShow Answer

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ are items that become part of the final business product.

Correct AnswerverifiedShow Answer

The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs on the next.This is an example of a service being

Correct AnswerverifiedShow Answer

One of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Correct AnswerverifiedShow Answer

Business analysis refers to the stage of the new product process

Correct AnswerverifiedShow Answer

All of the different product lines offered by an organization are collectively referred to as a

Correct AnswerverifiedShow Answer

Cars and appliances are classified as

Correct AnswerverifiedShow Answer

Which of the following is MOST LIKELY to be an example of an unsought product?

Correct AnswerverifiedShow Answer

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