Question 1

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)  convenience product
B)  shopping product
C)  specialty product
D)  unsought product
E)  discretionary productF) C) and D)
G) A) and C)

Question 2

Which of the following is an example of an organization-related problem that can cause a new product failure?

Accepted Answer

A)  a competitor with a similar product beat the firm to market
B)  too much input from different stakeholders outside the firm
C)  not learning critical takeaway lessons from past failures
D)  it is a personal favorite of the CEO
E)  the board of directors insisted on itF) A) and E)
G) A) and D)

Question 3

Idea generation is the stage in the new-product process that

Accepted Answer

A)  develops a pool of concepts as candidates for new products.
B)  selects a single concept and scrutinizes it for all potential benefits and flaws.
C)  separates ideas into two categories: consumer-oriented and organization-oriented.
D)  requires the organization to perform a SWOT analysis and an environmental scan.
E)  consists of the techniques used to screen and reject those ideas that have no merit.F) A) and B)
G) A) and E)

Question 4

Idle production capacity refers to

Accepted Answer

A)  the minimum number of customers that a service provider can serve and still remain profitable.
B)  the maximum number of customers that a service provider must serve in order to remain profitable.
C)  the ability of a service provider to redirect its efforts so even when there is no primary demand,employees are still able to meet selective demand.
D)  a situation that occurs when a service provider is available but there is no demand for the service.
E)  a situation that occurs when the primary demand for a service exceeds that number of service deliverers available to meet that demand.F) B) and D)
G) A) and C)

Question 5

All of the following are sources for new product ideas EXCEPT:

Accepted Answer

A)  competitors.
B)  universities.
C)  regulators.
D)  suppliers.
E)  employees.F) C) and E)
G) A) and B)

Question 6

The stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Accepted Answer

A)  idea generation
B)  product development
C)  open innovation assessment
D)  screening and evaluation
E)  new-product strategy developmentF) A) and E)
G) C) and E)

Question 7

In marketing,a(n) __________ is a thought that leads to a product or action.

Accepted Answer

A)  observation
B)  inspiration
C)  innovation
D)  idea
E)  perceptionF) C) and D)
G) B) and C)

Question 8

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Accepted Answer

A)  Capacity management
B)  Customer experience management
C)  Derived demand
D)  Internal marketing
E)  The key service factorF) D) and E)
G) B) and E)

Question 9

Business products are also referred to as __________.

Accepted Answer

A)  commodities
B)  industrial products
C)  wares
D)  resale products
E)  merchandiseF) B) and E)
G) C) and D)

Question 10

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  new-product strategy development
D)  business analysis
E)  developmentF) B) and D)
G) A) and B)

Question 11

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

Accepted Answer

A)  innovation alliances
B)  open innovation
C)  open collaboration
D)  "piggy-back thinking"
E)  stakeholder cooperationF) B) and E)
G) A) and C)

Question 12

Consumer products refer to

Accepted Answer

A)  products used in the production of other items.
B)  products purchased by the ultimate consumer.
C)  products a consumer will make an effort to seek out and buy.
D)  items purchased frequently and with a minimum of shopping effort.
E)  products that assist directly or indirectly in providing products for resale.F) A) and D)
G) B) and D)

Question 13

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern U.S.This distribution strategy during commercialization is referred to as a

Accepted Answer

A)  limited rollout.
B)  phased rollout.
C)  regional rollout.
D)  market-product expansion.
E)  phased commercialization.F) B) and D)
G) A) and D)

Question 14

The primary target market for Warm Delights is __________.

Accepted Answer

A)  empty-nesters
B)  on-the-go women.
C)  college students with microwaves
D)  young marrieds who often have unexpected company
E)  families with small children wanting after-school treatsF) C) and E)
G) A) and C)

Question 15

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line.A friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  market testing
E)  commercializationF) B) and C)
G) A) and B)

Question 16

Compared with people-based services,equipment-based services do not have the marketing concern of

Accepted Answer

A)  intangibility.
B)  insensitivity.
C)  inventory.
D)  inconsistency.
E)  immeasurability.F) B) and D)
G) C) and D)

Question 17

Arnett is looking for a new Internet service provider to use to access information that interests him on the Internet.The one he currently uses is too slow when loading web pages with ads and videos.In terms of the service quality dimensions,Arnett is unhappy with which dimension of this service?

Accepted Answer

A)  assurance
B)  tangibility
C)  reliability
D)  responsiveness
E)  empathyF) A) and C)
G) A) and E)

Question 18

What type of organization is the U.S.Forest Service,which manages out national park system?

Accepted Answer

A)  It is a privately owned firm.
B)  It is a good-dominate organization on the service continuum.
C)  It is a government agency service providers.
D)  It is an organization that does not experience idle production capacity.
E)  Capacity management is not an issue for this organizations.F) C) and D)
G) A) and D)

Question 19

All of the following are examples of test markets EXCEPT:

Accepted Answer

A)  controlled test market
B)  concept test market
C)  simulated test market
D)  laboratory test market
E)  standard test marketF) C) and D)
G) B) and E)

Question 20

The two main classifications of business products are

Accepted Answer

A)  durable and nondurable products.
B)  components and support products.
C)  tangible and intangible products.
D)  consumer and industrial products.
E)  derived and maintenance products.F) A) and B)
G) C) and E)

Exam 9: Developing New Products and Services

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Correct Answer
verified

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct Answer
verified

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

Correct Answer
verified

The two main classifications of business products are

Correct Answer
verified

All of the following are examples of test markets EXCEPT:

Correct Answer
verified

Idle production capacity refers to

Correct Answer
verified

All of the following are sources for new product ideas EXCEPT:

Correct Answer
verified

What type of organization is the U.S.Forest Service,which manages out national park system?

Correct Answer
verified

In marketing,a(n) __________ is a thought that leads to a product or action.

Correct Answer
verified

The stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Correct Answer
verified

Idea generation is the stage in the new-product process that

Correct Answer
verified

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern U.S.This distribution strategy during commercialization is referred to as a

Correct Answer
verified

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Correct Answer
verified

Correct Answer
verified

The primary target market for Warm Delights is __________.

Correct Answer
verified

Consumer products refer to

Correct Answer
verified

Compared with people-based services,equipment-based services do not have the marketing concern of

Correct Answer
verified

Business products are also referred to as __________.

Correct Answer
verified

Which of the following is an example of an organization-related problem that can cause a new product failure?

Correct Answer
verified

Arnett is looking for a new Internet service provider to use to access information that interests him on the Internet.The one he currently uses is too slow when loading web pages with ads and videos.In terms of the service quality dimensions,Arnett is unhappy with which dimension of this service?

Correct Answer
verified

Exam 9: Developing New Products and Services

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Correct AnswerverifiedShow Answer

In which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct AnswerverifiedShow Answer

Many forward-looking companies have discovered that their own organization does not generate enough useful new-product ideas.This has caused them to find new product ideas by developing strategic relationships with outside individuals and organizations.This practice is referred to as __________.

Correct AnswerverifiedShow Answer

The two main classifications of business products are

Correct AnswerverifiedShow Answer

All of the following are examples of test markets EXCEPT:

Correct AnswerverifiedShow Answer

Idle production capacity refers to

Correct AnswerverifiedShow Answer

All of the following are sources for new product ideas EXCEPT:

Correct AnswerverifiedShow Answer

What type of organization is the U.S.Forest Service,which manages out national park system?

Correct AnswerverifiedShow Answer

In marketing,a(n) __________ is a thought that leads to a product or action.

Correct AnswerverifiedShow Answer

The stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Correct AnswerverifiedShow Answer

Idea generation is the stage in the new-product process that

Correct AnswerverifiedShow Answer

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern U.S.This distribution strategy during commercialization is referred to as a

Correct AnswerverifiedShow Answer

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The primary target market for Warm Delights is __________.

Correct AnswerverifiedShow Answer

Consumer products refer to

Correct AnswerverifiedShow Answer

Compared with people-based services,equipment-based services do not have the marketing concern of

Correct AnswerverifiedShow Answer

Business products are also referred to as __________.

Correct AnswerverifiedShow Answer

Which of the following is an example of an organization-related problem that can cause a new product failure?

Correct AnswerverifiedShow Answer

Arnett is looking for a new Internet service provider to use to access information that interests him on the Internet.The one he currently uses is too slow when loading web pages with ads and videos.In terms of the service quality dimensions,Arnett is unhappy with which dimension of this service?

Correct AnswerverifiedShow Answer

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