Question 1

A full-scale operating model of the product under development is referred to as a

Accepted Answer

A)  sample.
B)  framework.
C)  template.
D)  prototype.
E)  blueprint.F) C) and D)
G) A) and B)

Question 2

Southwest Airlines operates five flights daily between Chicago and Phoenix during the winter.One flight leaves Phoenix at 12:10 p.m.The plane,a Boeing 737,has a capacity of 120 passengers.During the past month,the flight has averaged only 24 passengers,a load factor of 20 percent.Once the plane takes off,the empty seats generate no revenue for the airline for that flight.What unique aspect of services does this situation describe?

Accepted Answer

A)  incongruity
B)  intangibility
C)  inconsistency
D)  inseparability
E)  idle production capacityF) B) and D)
G) A) and E)

Question 3

What do the United States Post Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Accepted Answer

A)  They are all privately owned companies.
B)  None fit on the service continuum.
C)  They are all government agency service providers.
D)  They never experience idle production capacity.
E)  Capacity management is not an issue for these organizations.F) B) and C)
G) A) and E)

Question 4

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)  specialty product
B)  unsought product
C)  discretionary product
D)  shopping product
E)  convenience productF) B) and D)
G) B) and C)

Question 5

Which of the following is considered an idea?

Accepted Answer

A)  haircut
B)  birdfeeder
C)  chewing gum
D)  marketing class
E)  securityF) A) and D)
G) None of the above

Question 6

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal...

Question 7

A prototype is a(n)

Accepted Answer

A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to full commercialization.
B)  full-scale operating model of the product under development.
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release.
D)  simulated operating model of the product given to consumers to use in full-scale field testing.
E)  a digital version of a product produced in multiple shapes,colors,and sizes to determine which version of the product customers like best.F) B) and C)
G) A) and B)

Question 8

The two basic components of a customer's evaluation of a service are

Accepted Answer

A)  expectations and customer contact.
B)  expectations and experience.
C)  intangibility and inconsistency.
D)  experience and credence.
E)  inconsistency and inseparability.F) C) and D)
G) A) and B)

Question 9

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

Accepted Answer

A)  iPod
B)  iCloud
C)  iPad
D)  iPhone
E)  MacBook AirF) A) and C)
G) A) and D)

Question 10

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation
B)  market testing
C)  business analysis
D)  development
E)  commercializationF) A) and E)
G) B) and E)

Question 11

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Accepted Answer

A)  new-product strategy development.
B)  idea generation.
C)  alternative evaluation.
D)  market testing.
E)  a concept test.F) B) and D)
G) B) and C)

Question 12

After the new owner purchased a fully equipped yogurt factory,it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt.The most likely stage of the new-product process during which this time was spent is __________.

Accepted Answer

A)  development
B)  market testing
C)  idea generation
D)  screening and evaluation
E)  business analysisF) A) and B)
G) D) and E)

Question 13

Jason graduated from high school and takes his mom to dinner after the ceremony.At the restaurant,the server fills their water glasses,checks on their table,and takes care of their requests.Jason notes that the last time he was at this same restaurant,the experience was much worse.This scenario illustrates the ___________ of services.

Accepted Answer

A)  impressionability
B)  intangibility
C)  inseparability
D)  uniqueness of the service
E)  inconsistencyF) B) and E)
G) C) and D)

Question 14

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that...

Question 15

Josh is looking for a new smartphone provider because he has grown tired on the many dropped calls,particularly near his school.In terms of the service quality dimensions,Josh is unhappy with which dimension of this service?

Accepted Answer

A)  assurance
B)  tangibility
C)  responsiveness
D)  reliability
E)  empathyF) A) and B)
G) A) and C)

Question 16

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3)

Accepted Answer

A)  amount of money the customer is willing and able to spend.
B)  number of competing or substitute products.
C)  demographics of the consumer.
D)  attributes used in making the purchase decision.
E)  consumer segmentation characteristics.F) A) and D)
G) All of the above

Question 17

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Accepted Answer

A)  limited rollouts.
B)  phased rollouts.
C)  market-product expansion.
D)  regional rollouts.
E)  phased commercialization.F) A) and B)
G) B) and C)

Question 18

A slotting fee is a payment that a

Accepted Answer

A)  wholesaler makes to place a new product on a retailer's shelf.
B)  manufacturer makes to have a wholesaler distribute a new product to retailers.
C)  manufacturer makes to place a new product on a retailer's shelf.
D)  manufacturer makes to a wholesaler as compensation for warehousing inventory.
E)  manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.F) B) and D)
G) A) and B)

Question 19

Feature bloat is

Accepted Answer

A)  an exaggeration of a product's performance capabilities.
B)  the overcharging in price for a minor or cost-free product enhancement.
C)  the requirement of having consumers learn new behaviors with a continuous innovation.
D)  an excessive number of product attributes that overwhelms consumers with unnecessary complexity.
E)  the increase in package size when adding more content or making it larger (the "mega" phenomenon) .F) B) and D)
G) D) and E)

Question 20

Sara Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  market testing
E)  commercializationF) C) and E)
G) B) and D)

Exam 9: Developing New Products and Services

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Correct Answer
verified

Josh is looking for a new smartphone provider because he has grown tired on the many dropped calls,particularly near his school.In terms of the service quality dimensions,Josh is unhappy with which dimension of this service?

Correct Answer
verified

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Correct Answer
verified

After the new owner purchased a fully equipped yogurt factory,it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt.The most likely stage of the new-product process during which this time was spent is __________.

Correct Answer
verified

Which of the following is considered an idea?

Correct Answer
verified

A full-scale operating model of the product under development is referred to as a

Correct Answer
verified

The two basic components of a customer's evaluation of a service are

Correct Answer
verified

A prototype is a(n)

Correct Answer
verified

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

Correct Answer
verified

Correct Answer
verified

What do the United States Post Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Correct Answer
verified

Correct Answer
verified

A slotting fee is a payment that a

Correct Answer
verified

Feature bloat is

Correct Answer
verified

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Correct Answer
verified

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Correct Answer
verified

Correct Answer
verified

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3)

Correct Answer
verified

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Correct Answer
verified
The intangibility of services means that...
View Answer

What categories of products are classified as business support products? Give an example of each category.

Correct Answer
verified
Business support products include instal...
View Answer

Exam 9: Developing New Products and Services

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Correct AnswerverifiedShow Answer

Josh is looking for a new smartphone provider because he has grown tired on the many dropped calls,particularly near his school.In terms of the service quality dimensions,Josh is unhappy with which dimension of this service?

Correct AnswerverifiedShow Answer

An external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

Correct AnswerverifiedShow Answer

After the new owner purchased a fully equipped yogurt factory,it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt.The most likely stage of the new-product process during which this time was spent is __________.

Correct AnswerverifiedShow Answer

Which of the following is considered an idea?

Correct AnswerverifiedShow Answer

A full-scale operating model of the product under development is referred to as a

Correct AnswerverifiedShow Answer

The two basic components of a customer's evaluation of a service are

Correct AnswerverifiedShow Answer

A prototype is a(n)

Correct AnswerverifiedShow Answer

The Apple innovation that stores all your digital content and then pushes it to where it can then be sent to your other digital devices is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What do the United States Post Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A slotting fee is a payment that a

Correct AnswerverifiedShow Answer

Feature bloat is

Correct AnswerverifiedShow Answer

Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as

Correct AnswerverifiedShow Answer

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision; (2) frequency of purchase; and (3)

Correct AnswerverifiedShow Answer

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Correct AnswerverifiedThe intangibility of services means that...View AnswerShow Answer

What categories of products are classified as business support products? Give an example of each category.

Correct AnswerverifiedBusiness support products include instal...View AnswerShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The intangibility of services means that...
View Answer

Correct Answer
verified
Business support products include instal...
View Answer