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Exam 4: Understanding Consumer Behavior

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Question 31

Multiple Choice

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Lifestyle refers to

A) the set of behaviors that is a result of spending one's time and money as one pleases.
B) a mode of living that is defined by one's personal moral philosophy.
C) the similar values,interests,and behaviors that members of society share.
D) a self-defined identification of belonging to a lower,lower-middle,middle,upper-middle,or upper class in terms of values,attitudes,and beliefs.
E) a mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.

F) D) and E)
G) A) and E)

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Question 32

Multiple Choice

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Spouse dominant decision-making implies that

A) the husband makes the majority of the purchase decisions.
B) the wife makes the majority of the purchase decisions.
C) both the husband and the wife make the purchase decisions together.
D) the wife and the husband alternate with respect to their purchase decisions.
E) either the husband or the wife is primarily responsible for purchase decisions.

F) All of the above
G) A) and B)

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Question 33

Multiple Choice

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Sophisticated firms have learned the marketing lesson that

High-involvement purchases typically have which of the following sets of characteristics?

The process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world is referred to as __________.

Kendall was excited to begin her new job after she graduated from college.Which of the following purchases would most likely have the greatest perceived risk for her the day before she begins the job?

The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences is referred to as

Comparative advertising,in which one brand is compared to another,is intended to cause consumers to perceive differences between the products featured in the advertising.Marketers who use comparative advertising are trying to use __________ to make consumers believe that their products are better than competitors' offerings.

Which list below presents the hierarchy of needs in its correct order,beginning with the lowest level need and continuing to the highest level need?

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as __________,have a busy,goal-directed lifestyle and a deep commitment to career and family.Image is important to them.

A consideration set refers to

In the United States,there are two major political parties whose members disagree with each other on a variety of issues.Both Republicans and Democrats view one another as being part of a(n) _________ group.

Kristi goes shopping with a friend and notices her friend's new duct tape wallet.She thinks of her own worn wallet and realizes she needs a new one.In which stage of the consumer purchase decision process was Kristi when she had this realization?

Rob only has 30 minutes off for lunch,so he typically goes somewhere within a block or two of his building,as is careful about what he orders.This is an example of which situational influence in the purchase decision process?

An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?

Advertising explains that the drug Plavix works by preventing plaque buildup in arteries that can cause heart attack and stroke.This is an example of

In the VALS framework,two segments stand apart based on their abundance or lack of psychological,physical,and material __________.

Self-concept refers to

The Ford Escape uses hybrid fuel technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.The attributes listed for the Ford Escape are those that consumers may consider when assessing the car.If they do,these attributes would be considered

When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's __________ and encourage purchases.