Question 1

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Accepted Answer

A)  problem recognition
B)  alternative evaluation
C)  cognitive dissonance
D)  information search
E)  postpurchase behaviorF) A) and E)
G) B) and E)

Question 2

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.

Accepted Answer

A)  Believers
B)  Thinkers
C)  Makers
D)  Experiencers
E)  AchieversF) A) and C)
G) B) and C)

Question 3

-The Haggar ad shown above shows that a woman has a(n) __________ role in the purchase decision process when buying men's clothing.

Accepted Answer

A)  information gatherer
B)  influencer
C)  decision maker
D)  purchaser
E)  userF) B) and E)
G) None of the above

Question 4

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  situational problem solving
E)  integrated problem solvingF) A) and B)
G) A) and C)

Question 5

What is a subculture? What are some examples of products targeted at American subcultures?

Accepted Answer

Subculture refers to a subgroup with uni...

Question 6

What is the annual market size for the products bought by or for preteens and teenagers?

Accepted Answer

A)  $100 million
B)  $2 billion
C)  $10 billion
D)  $200 billion
E)  $1 trillionF) B) and C)
G) B) and E)

Question 7

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values,beliefs,and attitudes play a cent...

Question 8

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which of hierarchy of needs level?

Accepted Answer

A)  physiological needs
B)  safety needs
C)  social needs
D)  personal needs
E)  self-actualization needsF) B) and C)
G) A) and E)

Question 9

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

Accepted Answer

A)  internal search
B)  informal search
C)  expert directed search
D)  external search
E)  experiential searchF) None of the above
G) C) and D)

Question 10

A person's ability to perceive differences in stimuli is referred to as

Accepted Answer

A)  selective comprehension.
B)  selective retention.
C)  stimulus generalization.
D)  stimulus discrimination.
E)  routine problem solving.F) B) and D)
G) A) and B)

Question 11

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Accepted Answer

A)  Thinkers; Believers
B)  Strivers; Survivors
C)  Achievers; Strivers
D)  Innovators; Survivors
E)  Experiencers; MakersF) A) and B)
G) C) and E)

Question 12

In behavioral learning,a __________ is the reward that is given to a consumer.

Accepted Answer

A)  cue
B)  stimulus
C)  motivator
D)  response
E)  reinforcementF) B) and C)
G) C) and E)

Question 13

-When TAG Heuer (see the ad above) uses a spokesperson like Maria Sharapova to promote its watches,it believes she is a(n) ________ who can influence the purchase decision of its target market.

Accepted Answer

A)  opinion leader
B)  product champion
C)  innovator
D)  BzzAgent
E)  rainmakerF) All of the above
G) None of the above

Question 14

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Accepted Answer

A)  changing beliefs about the extent to which Tums has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  adding a new attribute.
D)  reducing the perceived risk.
E)  providing stimulus generalization to prospective buyers.F) B) and E)
G) D) and E)

Question 15

The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being uncomfortable.This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  spatial surroundingsF) A) and D)
G) A) and E)

Question 16

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decision
E)  postpurchase evaluationF) None of the above
G) A) and B)

Question 17

The demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)

Accepted Answer

A)  traditional family.
B)  typical household.
C)  socialized household.
D)  reference group.
E)  ideal family unit.F) D) and E)
G) B) and E)

Question 18

An opinion leader is an individual

Accepted Answer

A)  within an organization who influences decision-making.
B)  who is able to use moral suasion to get others to comply with the latest trends.
C)  in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail,social networking websites,and blogs.
D)  who exerts direct or indirect social influence over others.
E)  who is able and willing to cut red tape and move an organization's marketing program forward.F) D) and E)
G) None of the above

Question 19

In behavioral learning,a need that moves an individual to action is a(n) __________.

Accepted Answer

A)  drive
B)  cue
C)  attitude
D)  response
E)  reinforcementF) C) and D)
G) A) and E)

Question 20

Retailers can reduce problems associated with selective retention by

Accepted Answer

A)  hiring well-known celebrities to sponsor their products.
B)  adding more end-aisle and other point-of-purchase displays throughout the store.
C)  providing brochures for consumers to take home.
D)  adopting advertising campaigns that use bright colors and a new selection of popular background music.
E)  offering extended service warranties.F) A) and B)
G) C) and D)

Exam 4: Understanding Consumer Behavior

-The Haggar ad shown above shows that a woman has a(n) __________ role in the purchase decision process when buying men's clothing.

Correct AnswerverifiedShow Answer

Jenn needed to have another set of keys made for her apartment so she went to Home Depot to have it done since she remembered her dad going there.This is an example of

Correct AnswerverifiedShow Answer

-When TAG Heuer (see the ad above) uses a spokesperson like Maria Sharapova to promote its watches,it believes she is a(n) ________ who can influence the purchase decision of its target market.

Correct AnswerverifiedShow Answer

During the consumer purchase decision process,an individual at the __________ stage will perceive differences between his or her ideal and actual situations big enough to trigger a decision.

Correct AnswerverifiedShow Answer

A person's ability to perceive differences in stimuli is referred to as

Correct AnswerverifiedShow Answer

What is the annual market size for the products bought by or for preteens and teenagers?

Correct AnswerverifiedShow Answer

The long-running U.S.Army recruiting advertisement that invited enlistees to "Be All You Can Be" appeals to which of hierarchy of needs level?

Correct AnswerverifiedShow Answer

Which stage in the consumer purchase decision process suggests criteria to use for the purchase,yields brand names that might meet the criteria,and develops consumer value perceptions?

Correct AnswerverifiedShow Answer

Most people already know that Tums,a popular antacid,contains calcium.Today,Tums antacid stresses both the benefits of the antacid itself and the fact that Tums can be used as a calcium supplement.The new promotion involves changing consumers' attitudes toward Tums by

Correct AnswerverifiedShow Answer

An opinion leader is an individual

Correct AnswerverifiedShow Answer

Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the__________ and the __________.

Correct AnswerverifiedShow Answer

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an __________ for information.

Correct AnswerverifiedShow Answer

In behavioral learning,a __________ is the reward that is given to a consumer.

Correct AnswerverifiedShow Answer

The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being uncomfortable.This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.__________ choose familiar products and brands,favor American-made products,and are generally brand loyal.

Correct AnswerverifiedShow Answer

Retailers can reduce problems associated with selective retention by

Correct AnswerverifiedShow Answer

In behavioral learning,a need that moves an individual to action is a(n) __________.

Correct AnswerverifiedShow Answer

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues,beliefs,and attitudes play a cent...View AnswerShow Answer

What is a subculture? What are some examples of products targeted at American subcultures?

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

The demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)

Correct AnswerverifiedShow Answer

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Two VALS segments stand apart; one represents the group with the highest resources and innovation and the other represents the lowest resources and innovation.These two groups are the and the .

Correct Answer
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Values,beliefs,and attitudes play a cent...
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Subculture refers to a subgroup with uni...
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Correct Answer
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