Question 1

Which of the following trends identified in an environmental scan is a social trend?

Accepted Answer

A)  Online data collection leading to behavioral targeting will grow dramatically.
B)  Microbusiness impact will increase through peer-to-peer websites.
C)  International activity from Asia to Africa will grow as countries from these areas become sources of economic growth.
D)  There will be increasing regulatory guidance regarding green and environmental marketing claims.
E)  Consumer purchase decisions are becoming more values-based and focused on improving the world.F) C) and D)
G) None of the above

Question 2

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Lanham Act.
B)  Federal Trade Commission Act.
C)  Fair Trade Act.
D)  Unfair Practices Act.
E)  Sherman Antitrust Act.F) B) and E)
G) A) and D)

Question 3

In the 1960s,President Kennedy developed what is known as the Consumer Bill of Rights.This legislation was developed to protect consumers from unscrupulous marketers and guaranteed consumers four fundamental rights,including the right to be informed,the right to choose,the right to be protected,and the right to be heard.Many laws such as this were the results of __________.

Accepted Answer

A)  marketing ethics
B)  self-regulation
C)  cause marketing
D)  consumerism
E)  NaderismF) A) and B)
G) A) and C)

Question 4

Social responsibility refers to

Accepted Answer

A)  a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior.
B)  a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal,state,and local levels.
C)  a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S.Constitution's Bill of Rights.
D)  the view that organizations are part of a larger society and are accountable to that society for their actions.
E)  a personal moral philosophy that considers individual rights or duties as universal,regardless of the outcome.F) C) and E)
G) D) and E)

Question 5

Green marketing refers to

Accepted Answer

A)  the purchasing of products from producers whose farming practices are Fair Trade certified.
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)  the marketing efforts to produce,promote,and reclaim environmentally sensitive products.
D)  the marketing of products that have in no way been altered or reprocessed by artificial means.
E)  the marketing of those products made exclusively from recycled materials.F) All of the above
G) None of the above

Question 6

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Accepted Answer

A)  product group profiling
B)  demographics
C)  behavioral analysis
D)  psychographics
E)  statistical analysisF) A) and C)
G) A) and E)

Question 7

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Accepted Answer

A)  oligopoly
B)  trilateral monopoly
C)  monopoly
D)  pure competition
E)  monopolistic competitionF) B) and E)
G) A) and C)

Question 8

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Accepted Answer

A)  17 million
B)  27 million
C)  37 million
D)  50 million
E)  100 millionF) A) and D)
G) C) and E)

Question 9

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Accepted Answer

A)  the company's products comply with current safety standards set by the Consumer Product Safety Commission.
B)  it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.
C)  the firm has met the standards for qualification as a green marketing firm.
D)  the firm takes a proactive stance on diversity in the workplace.
E)  the company incorporates sustainable business practices.F) B) and C)
G) B) and E)

Question 10

Toyota Motor Corporation executives were widely criticized for their failure to practice __________ when selected Toyota brands had been linked to sticky gas pedals,which can lead to sudden acceleration problems.The company recalled over 9 million cars worldwide under pressure from the National Highway Traffic Safety Administration and thousands of consumer complaints.After the recall,Toyota sales fell,which affected Toyota consumers,employees,suppliers,and dealers.

Accepted Answer

A)  moral idealism
B)  stakeholder responsibility
C)  utilitarianism
D)  cause marketing
E)  profit responsibilityF) D) and E)
G) B) and C)

Question 11

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)  "Cash on delivery."
B)  "Let the buyer beware."
C)  "Let's make a deal."
D)  "Don't take any wooden nickels."
E)  "Such is life."F) A) and D)
G) A) and C)

Question 12

An example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Accepted Answer

A)  managerial
B)  technological
C)  ethical
D)  regulatory
E)  economicF) A) and D)
G) A) and C)

Question 13

The term that describes the change in the growth of the world's population is called the __________.

Accepted Answer

A)  population contraction
B)  population inversion
C)  population migration
D)  population explosion
E)  population eruptionF) A) and E)
G) A) and D)

Question 14

Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Accepted Answer

A)  $56,000
B)  $73,000
C)  $80,000
D)  $114,000
E)  There is not enough data provided to calculate her discretionary income.F) A) and B)
G) A) and E)

Question 15

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Accepted Answer

Promotion and advertising are aspects of...

Question 16

-The Ameritrade ad shown above is targeted at which generational cohort?

Accepted Answer

A)  echo-boomers
B)  Generation Xers
C)  Generation Yers
D)  baby boomers
E)  baby bustersF) C) and D)
G) A) and C)

Question 17

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and D)
G) All of the above

Question 18

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A)  believes that good will always triumph over evil.
B)  follows the "Golden Rule," which is "You should treat others as you would like others to treat you."
C)  all human beings are basically good.
D)  considers individual rights or duties as universal,regardless of the outcome.
E)  believes in "the greatest good for the greatest number."F) C) and D)
G) B) and E)

Question 19

Consumerism refers to

Accepted Answer

A)  a movement of conspicuous consumption that began when the World War II ended.
B)  conducting business in a way that protects the natural environment while making economic progress.
C)  a collaborative effort between buyers and sellers to create an exchange where each benefit.
D)  the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
E)  the grassroots movement started in the 1960s to increase the influence,power,and rights of consumers in dealing with institutions.F) B) and D)
G) A) and D)

Question 20

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Accepted Answer

A)  increases; increase
B)  increases; decrease
C)  decreases; increase
D)  decreases; decrease
E)  does not change; increaseF) A) and B)
G) A) and E)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The term that describes the change in the growth of the world's population is called the __________.

Correct Answer
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Green marketing refers to

Correct Answer
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Consumerism refers to

Correct Answer
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The Latin phrase caveat emptor is a legal concept that means

Correct Answer
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Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Correct Answer
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In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
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The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Correct Answer
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Moral idealism refers to a personal moral philosophy that

Correct Answer
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-The Ameritrade ad shown above is targeted at which generational cohort?

Correct Answer
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Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Correct Answer
verified

Which of the following trends identified in an environmental scan is a social trend?

Correct Answer
verified

An example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Correct Answer
verified

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Correct Answer
verified

Correct Answer
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When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Correct Answer
verified

Correct Answer
verified

Social responsibility refers to

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Correct Answer
verified
Promotion and advertising are aspects of...
View Answer

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The term that describes the change in the growth of the world's population is called the __________.

Correct AnswerverifiedShow Answer

Green marketing refers to

Correct AnswerverifiedShow Answer

Consumerism refers to

Correct AnswerverifiedShow Answer

The Latin phrase caveat emptor is a legal concept that means

Correct AnswerverifiedShow Answer

Boeing,Northrup Grumman,and Lockheed Martin control the vast majority of the U.S.defense contractor industry.In terms of the form of competition,this industry is an example of a(n) __________.

Correct AnswerverifiedShow Answer

In an inflationary economy,the cost to produce and buy products and services __________ as prices __________.

Correct AnswerverifiedShow Answer

The description of a population according to selected characteristics such as age,gender,ethnicity,income,and occupation is referred to as __________.

Correct AnswerverifiedShow Answer

Moral idealism refers to a personal moral philosophy that

Correct AnswerverifiedShow Answer

-The Ameritrade ad shown above is targeted at which generational cohort?

Correct AnswerverifiedShow Answer

Emily had an excellent year as a salesperson in 2011,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a social trend?

Correct AnswerverifiedShow Answer

An example of a dramatic __________ change is the increasing use of e-readers like Amazon's Kindle and tablet devices like Apple's iPad to read digital books.

Correct AnswerverifiedShow Answer

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Social responsibility refers to

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business products?

Correct AnswerverifiedPromotion and advertising are aspects of...View AnswerShow Answer

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Correct AnswerverifiedShow Answer

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In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
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Promotion and advertising are aspects of...
View Answer

Correct Answer
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