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Ideal answers should touch on some of the following ideas: •Television today includes more narrative complexity than it did in the past, so not all television represents low culture. •Even low-culture programming may serve a purpose-uses and gratifications perspective suggests that we seek out programming that meets our needs. •Even if we don't appreciate the content, we must acknowledge the power of the message because it models behavior for us (social cognitive theory) and may influence our perceptions of the world (cultivation theory). •Media set the agenda for public conversations, which further suggests that television content (whether high or low culture) warrants analysis.
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Ideal answers should touch on some of the following ideas: •Television today includes more narrative complexity than it did in the past, so not all television represents low culture. •Even low-culture programming may serve a purpose-uses and gratifications perspective suggests that we seek out programming that meets our needs. •Even if we don't appreciate the content, we must acknowledge the power of the message because it models behavior for us (social cognitive theory) and may influence our perceptions of the world (cultivation theory). •Media set the agenda for public conversations, which further suggests that television content (whether high or low culture) warrants analysis.
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Ideal answers will incorporate the following ideas: •Television today narrowcasts more than it did in the past, appealing to niche markets. •There is a greater variety of voices included in today's media, but most people still primarily seek out media sources that reflect their current viewpoint. •Most people perceive others to be more influenced by media bias than they themselves are (third-person effect). •Biased media may set a biased agenda for public conversation. •The diversity of biased sources may lead us to perceive that we are more divided on issues than we really are (cultivation theory).
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Ideal answers will incorporate the following ideas: •Television today narrowcasts more than it did in the past, appealing to niche markets. •There is a greater variety of voices included in today's media, but most people still primarily seek out media sources that reflect their current viewpoint. •Most people perceive others to be more influenced by media bias than they themselves are (third-person effect). •Biased media may set a biased agenda for public conversation. •The diversity of biased sources may lead us to perceive that we are more divided on issues than we really are (cultivation theory).
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Ideal answers will include the following information: •Traditional media are published by professional communicators with large audiences and very little interactivity. •Converged media are user-generated, directed at a smaller audience, and more interactive. Responses to the question of power will vary but may note differences in the perception of legitimacy between blogs and tweets as compared to newspaper audiences and may also note that traditional media still seem to set the agenda for public discourse (for example, a story isn't legitimate until it is reported in the traditional media). Although converged media provide a greater variety of gatekeepers, some are still able to reach larger audiences and speak with more authority than others.
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Ideal answers will include the following information: •Traditional media are published by professional communicators with large audiences and very little interactivity. •Converged media are user-generated, directed at a smaller audience, and more interactive. Responses to the question of power will vary but may note differences in the perception of legitimacy between blogs and tweets as compared to newspaper audiences and may also note that traditional media still seem to set the agenda for public discourse (for example, a story isn't legitimate until it is reported in the traditional media). Although converged media provide a greater variety of gatekeepers, some are still able to reach larger audiences and speak with more authority than others.
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Answers should reflect an understanding ...View Answer
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