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Exam 7: Persuasion

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Question 1

Multiple Choice

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Macy prefers classes conducted by professors who are visually appealing and entertaining rather than by professors who are knowledgeable and effective communicators.Macy probably has a(n) ________ need for cognition.

A) low
B) average
C) high
D) slightly above average

E) A) and B)
F) All of the above

Correct Answer

verified

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Question 2

Multiple Choice

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The most persuasive channel of communication seems to be:

A) written.
B) audiotaped.
C) videotaped.
D) live.

E) C) and D)
F) A) and D)

Correct Answer

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D

Question 3

Multiple Choice

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Which statement is NOT true about the best way to deal with media information?

In the context of persuasion,the factor that generally determines if we call attempts at persuasion education or propaganda is whether:

Fear arousal facilitates persuasion most effectively when:

Messages are best understood and remembered when they are:

Suzy is interested in purchasing a DVD player and is overwhelmed by different models available at a local electronics store.She decides to purchase a shiny,metallic model as it is the best-looking one in the store.Suzy has been persuaded to purchase this particular DVD player because of the ________ route to persuasion.

When a choice concerns matters of personal value or taste,________ communicators have a high influence.

In the context of the elements of persuasion,other things being equal,information presented first usually has the most influence.This is known as ________.

Credible communicators mostly succeed in persuading.These are people who do all of the following EXCEPT:

We are more likely to be persuaded by the ________ route to persuasion when we are distracted or busy.

Leah,a counsellor,conducts a session on alcoholism for the employees of a multinational corporation.She intends to discuss the ill-effects of alcohol consumption on one's physical and mental health.In order to appear credible and persuade her audience,Leah should ________.

Juan,a professional motivational speaker,intends to discuss the impact of negative thoughts on one's productivity and performance with management students.She also plans to share self-motivation tips with the students.In the context of the elements of persuasion,she can ensure that the students trust her if ________.

The ________ effect refers to how information that is presented first usually has the most influence.

Nora,a single mom,needs to ask her parents for money.To minimize the probability that they will object to her request,she should:

Sean wants to talk to his teenage daughter about the dangers of smoking.Which of the following suggestions is least likely to persuade Sean's daughter to resist the pressure to smoke?

A communicator is said to be ________ when he or she is perceived as both an expert and trustworthy.

The ________ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

The delayed persuasion that takes place after people forget the source or its connection with a message is known as ________.

Arguments,especially emotional ones,are often highly influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?