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Exam 7: Persuasion

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Question 61

Multiple Choice

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Which of the following must take place before a message is likely to persuade?

A) attention to the message
B) peripheral processing
C) central processing
D) education rather than propaganda

E) B) and C)
F) None of the above

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Question 62

Multiple Choice

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Lately,you have noticed that your favorite athlete endorses the cereal you consume,appears on highway billboards for sports beverages,and appears on television commercials for running shoes.What type of marketing strategy is being used to persuade you to purchase these products?

A) intelligent
B) savvy
C) the central route to persuasion
D) the peripheral route to persuasion

E) All of the above
F) C) and D)

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Question 63

Multiple Choice

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In the context of persuasion,the "Mothers' Code for Advertisers" urges that there should be ________.

In the context of persuasion,the tendency for people who have first agreed to a small request to comply later with a larger request is known as ________.

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the ________ effect.

In the context of persuasion,a way in which attitude inoculation can occur is by ________.

Darla wants to persuade her parents to pay for a study trip abroad.She will have a difficult time succeeding if:

Forgetting creates the recency effect when:

Research has concluded that stimulating thinking makes strong messages ________ persuasive than earlier and (because of counterarguing) weak messages ________ persuasive than earlier.

An electronic store advertises that customers can buy a specific cell phone for half its original price.When customers are drawn by the offer and enter the store,they get to know that the offer is valid only if they make a purchase of $200 or above.The store's manager notices that those customers who are merely interested in purchasing cell phones end up buying other products as well.In the context of persuasion,this scenario illustrates ________.

According to Cacioppo et al.(1996) ,people with a high need for cognition ________.

During a job interview,Juan is first asked by her interviewer to speak about her strengths and positive qualities.Soon after,she is asked to mention her negative traits.The interviewer meets other candidates,but he reverses the order of his questions.Finally,he considers offering the job to Juan as he remembers her positive traits better than others'.In the context of persuasion,the scenario exemplifies ________.

Unlike the central route to persuasion,the peripheral route to persuasion is ________.

People tend to have different social and political attitudes depending on their age because attitudes change as people grow older.This refers to the ________ explanation for how age plays a role in persuasion.

If people remember a message better than the reason for discounting it,the impact of a noncredible person may ________ over time.

A person's perceived expertise and trustworthiness comprise their overall:

Central route processing ________ explicit attitudes.

________ is the process by which a message induces change in beliefs,attitudes,or behaviors.

Researchers found that difficult messages are most persuasive when ________,and easy messages are most persuasive when ________.

The central route to persuasion occurs when ________.