Question 1

If people remember the message better than the reason for discounting it, the impact of a noncredible person may _____ over time.

Accepted Answer

A)   fade
B)   stay the same
C)   increase
D)   decreaseE) A) and B)
F) A) and C)

Question 2

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

Accepted Answer

A)   an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
B)   an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C)   an ad that suggests condom X prevents AIDS
D)   an ad that suggests condom Y does not prevent AIDSE) None of the above
F) B) and D)

Question 3

In the context of need for cognition, the most effective instructors

Accepted Answer

A)   present information as simply as possible.
B)   use fear-provoking tests to encourage study.
C)   get their students to think actively.
D)   are attractive and engaging.E) A) and B)
F) C) and D)

Question 4

People who have a high need for cognition are likely to

Accepted Answer

A)   prefer peripheral routes to persuasion.
B)   prefer central routes to persuasion.
C)   support the life cycle explanation for differences in attitudes across age.
D)   support the generational explanation for differences in attitudes across age.E) B) and D)
F) A) and C) B

Question 5

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged. This refers to the _____ explanation for how age plays a role in persuasion.

Accepted Answer

A)   generational
B)   life cycle
C)   cognitive
D)   social proofE) C) and D)
F) B) and D)

Question 6

Perceived trustworthiness includes all of the following behaviors EXCEPT

Accepted Answer

A)   the communicator has someone else convey his or her expertise.
B)   the audience believes the communicator is trying to persuade them.
C)   the communicator argues against his or her own self-interest.
D)   the communicator talks fast.E) A) and B)
F) A) and C)

Question 7

When an initially discounted message becomes effective, a delayed impact of the message occurs. This is called the _____.

Accepted Answer

A)   paradox
B)   short-term memory
C)   sleeper effect
D)   longevityE) A) and B)
F) B) and C)

Question 8

Identify a true statement about resisting persuasion.

Accepted Answer

A)   Belief in an assertion is a consequence of thorough research.
B)   To understand an assertion is to believe it, at least temporarily.
C)   An assertion is a beginning of belief.
D)   Believing an assertion can lead to perceptual errors.E) A) and C)
F) B) and C)

Question 9

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Accepted Answer

A)   when there is a lack of time and interest
B)   when the speaker is articulate
C)   when the speaker has several arguments
D)   when the arguments are strong and compellingE) B) and C)
F) All of the above

Question 10

Abelson and his colleagues (1982)  found that voting preferences in the United States could be reasonably predicted from voters'

Accepted Answer

A)   political party of choice.
B)   geographical residence.
C)   beliefs about the candidates' traits and likely behaviors.
D)   emotional reactions to the candidates.E) A) and B)
F) A) and C)

Question 11

The _____ effect refers to how information that is presented first usually has the most influence.

Accepted Answer

A)   recency
B)   primacy
C)   channel
D)   initialE) A) and B)
F) A) and C) B

Question 12

Generally speaking, the most persuasive channel of communication seems to be

Accepted Answer

A)   written.
B)   audiotaped.
C)   videotaped.
D)   live.E) C) and D)
F) All of the above

Question 13

The _____ route to persuasion occurs when interested people focus on arguments.

Accepted Answer

A)   peripheral
B)   central
C)   logical
D)   partialE) A) and B)
F) All of the above

Question 14

Myra needs to ask her husband to buy her a gift. Which of the following strategies used by Myra reflects the lowball technique?

Accepted Answer

A)   Myra lets her husband know how much she loves him.
B)   Myra asks her husband to take her out some day.
C)   Myra cooks good dinner for her husband when he comes home late.
D)   Myra takes her husband out for a dinner.E) B) and D)
F) None of the above

Question 15

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Accepted Answer

It would be best to present a persuasive...

Question 16

An economist predicts an economic breakdown in a country. His message is initially discounted because people are resistant to change their thought process. However, during economic breakdown, people acknowledge the economist's message and take his advice to counter the consequences of economic breakdown. This is an example of _____.

Accepted Answer

A)   the sleeper effect
B)   the inoculation effect
C)   the neutral effect
D)   the curvilinear effectE) None of the above
F) A) and C)

Question 17

The motivation to think and analyze is referred to as the need for

Accepted Answer

A)   contemplation.
B)   inoculation.
C)   cognition.
D)   sublimation.E) B) and C)
F) None of the above

Question 18

The Bennington College study revealed that

Accepted Answer

A)   views embraced at an impressionable time fade over a lifetime of experience.
B)   college makes "good little liberals" out of us all.
C)   college produces liberals out of 75 percent of its students.
D)   views embraced at an impressionable time often survive a lifetime of experience.E) None of the above
F) C) and D) D

Question 19

Explain attitude inoculation and how it affects persuasive appeals.

Accepted Answer

Attitude inoculation is a psychological ...

Question 20

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Accepted Answer

Age plays a significant role in persuasi...

Exam 7: Learning

If people remember the message better than the reason for discounting it, the impact of a noncredible person may _____ over time.

Correct Answer
verified

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

Correct Answer
verified

In the context of need for cognition, the most effective instructors

Correct Answer
verified

People who have a high need for cognition are likely to

Correct Answer
verified
B

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged. This refers to the _____ explanation for how age plays a role in persuasion.

Correct Answer
verified

Perceived trustworthiness includes all of the following behaviors EXCEPT

Correct Answer
verified

When an initially discounted message becomes effective, a delayed impact of the message occurs. This is called the _____.

Correct Answer
verified

Identify a true statement about resisting persuasion.

Correct Answer
verified

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Correct Answer
verified

Abelson and his colleagues (1982) found that voting preferences in the United States could be reasonably predicted from voters'

Correct Answer
verified

The _____ effect refers to how information that is presented first usually has the most influence.

Correct Answer
verified
B

Generally speaking, the most persuasive channel of communication seems to be

Correct Answer
verified

The _____ route to persuasion occurs when interested people focus on arguments.

Correct Answer
verified

Myra needs to ask her husband to buy her a gift. Which of the following strategies used by Myra reflects the lowball technique?

Correct Answer
verified

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

Correct Answer
verified

The motivation to think and analyze is referred to as the need for

Correct Answer
verified

The Bennington College study revealed that

Correct Answer
verified
D

Explain attitude inoculation and how it affects persuasive appeals.

Correct Answer
Answered by ExamLex AI
Attitude inoculation is a psychological ...
View Answer

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Correct Answer
Answered by ExamLex AI
Age plays a significant role in persuasi...
View Answer

Exam 7: Learning

If people remember the message better than the reason for discounting it, the impact of a noncredible person may _____ over time.

Correct AnswerverifiedShow Answer

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

Correct AnswerverifiedShow Answer

In the context of need for cognition, the most effective instructors

Correct AnswerverifiedShow Answer

People who have a high need for cognition are likely to

Correct AnswerverifiedB

People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged. This refers to the _____ explanation for how age plays a role in persuasion.

Correct AnswerverifiedShow Answer

Perceived trustworthiness includes all of the following behaviors EXCEPT

Correct AnswerverifiedShow Answer

When an initially discounted message becomes effective, a delayed impact of the message occurs. This is called the _____.

Correct AnswerverifiedShow Answer

Identify a true statement about resisting persuasion.

Correct AnswerverifiedShow Answer

Which one of the following is NOT one of the conditions under which a thinking person would adopt the peripheral route to persuasion?

Correct AnswerverifiedShow Answer

Abelson and his colleagues (1982) found that voting preferences in the United States could be reasonably predicted from voters'

Correct AnswerverifiedShow Answer

The _____ effect refers to how information that is presented first usually has the most influence.

Correct AnswerverifiedB

Generally speaking, the most persuasive channel of communication seems to be

Correct AnswerverifiedShow Answer

The _____ route to persuasion occurs when interested people focus on arguments.

Correct AnswerverifiedShow Answer

Myra needs to ask her husband to buy her a gift. Which of the following strategies used by Myra reflects the lowball technique?

Correct AnswerverifiedShow Answer

When would it be best to present a persuasive appeal to an audience that was in a good mood versus a bad mood? Why?

Correct AnswerAnswered by ExamLex AIIt would be best to present a persuasive...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The motivation to think and analyze is referred to as the need for

Correct AnswerverifiedShow Answer

The Bennington College study revealed that

Correct AnswerverifiedD

Explain attitude inoculation and how it affects persuasive appeals.

Correct AnswerAnswered by ExamLex AIAttitude inoculation is a psychological ...View AnswerShow Answer

Describe how age plays a role in persuasion. Be sure to compare and contrast the life cycle explanation and the generational explanation.

Correct AnswerAnswered by ExamLex AIAge plays a significant role in persuasi...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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B

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
B

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
It would be best to present a persuasive...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
D

Correct Answer
Answered by ExamLex AI
Attitude inoculation is a psychological ...
View Answer

Correct Answer
Answered by ExamLex AI
Age plays a significant role in persuasi...
View Answer