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Exam 16: Exploring Business Technology

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Question 21

Multiple Choice

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Which of the following is TRUE about the definition of social media?

A) There are many definitions of social media.
B) Social media has a different meaning for each generation.
C) There is only one specific definition of social media.
D) The term social media was created in the 1980s.

E) A) and B)
F) C) and D)

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Question 22

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An international auction company offers sellers the opportunity to buy or sell items via auction and provides an easy place to trade on the Internet. It charges a fee per month along with a fee per sale of 3-7%, depending on the transaction amount. Which online business model does this illustrate?

A) click-and-mortar retailing
B) freemium
C) fee-based content
D) fee-based platform

E) A) and B)
F) A) and C)

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Question 23

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Pandora is a free online music streaming and music recommendation service. Which business model is Pandora using?

Which of the following is a technology system that provides managers and employees with the information they need to perform their jobs as effectively as possible?

In addition to being able to request a quote online or schedule an appointment, the A1 Spot Remover website offers a series of videos that explains how to remove a variety of stains using common household ingredients as well as the company's spot remover. This illustrates which online marketing tactic?

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases. This is most likely which type of model?

Grainger, a leading supplier of maintenance, repair, and operating (MRO) supplies for businesses, has partnered with SAP AG to integrate its online catalogue, providing easy electronic commerce transactions between Grainger and its online customers resulting in reduced purchasing costs and improved efficiency. Which online business model does this reflect?

A financial adviser posts a video on his website in which he shares his "best-bet" stocks for the coming year. In order to view the video, you must enter your email address. This is an example of which online marketing tactic?

A website for human resource professionals presents news, information, and feature articles for free to attract users and sells advertising space on its website to businesses that want to aim their messages at these users. What type of online business model does this reflect?

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using which of the following?

Based upon the information contained in the company's database, a marketing manager prepares a report to upper management detailing the impact of the company's Internet banner ads on sales of the product. Which function of the management information system (MIS) does this illustrate?

A new T-shirt company opens a store not far from your college. They also have a website that allows for purchase of most of the items they stock in store, but you've heard several of your friends complain that they can't navigate the site very well from their smartphones. Which of the following has the T-shirt company failed to do?

Home Depot sells goods at its stores and on its website, where customers can choose to have the goods delivered to the store for pickup or directly to their homes. Which of the following best describes this business model?

To improve business Amazon looks at information from its website such as time spent on each page, number of visitors to the site, most visited pages on the site, and the path users took through the site. This collection and interpretation of data is referred to as which of the following?

Coca-Cola crowdsourced ideas on its Facebook page, asking consumers to suggest an invention, cause, or social app that could "spread happiness." This is an example of which goal for using online tools to interact with company stakeholders?

Which of the following is NOT a sentiment analysis measurement?

Commerce through smartphones and other mobile devices is known as which of the following?

Which of the following is a form of external data collected by a management information system (MIS) ?

The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably which of the following?

Claire browses for clothing at Banana Republic's website but goes to a Banana Republic store to try on and purchase the clothing. Based on this information, which online business model has Banana Republic adopted?