Question 1

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

Accepted Answer

A)   Information richness
B)   Mass customization
C)   Personalization
D)   InteractivityE) A) and D)
F) None of the above

Question 2

Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

Accepted Answer

A) True 
 B)False

Question 3

Disruptive technology tends to provide us with better, faster, and cheaper products.

Accepted Answer

A) True 
 B)False

Question 4

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

A)   Information
B)   Mass communication
C)   Information reach
D)   CybertronicsE) All of the above
F) B) and C)

Question 5

What is a program that runs within another application such as a website?

Accepted Answer

A)   Domain name
B)   Domain name hosting
C)   Applet
D)   Paradigm shiftE) B) and D)
F) A) and D)

Question 6

The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

Accepted Answer

A) True 
 B)False

Question 7

What occurs when a business sells directly to the customer online and cuts out the middle man?

Accepted Answer

A)   Intermediaries
B)   Disintermediation
C)   Reintermediation
D)   CybermediationE) None of the above
F) A) and B)

Question 8

Which of the following would not be considered an advantage of ebusiness?

Accepted Answer

A)   Expanding global reach
B)   Opening new markets
C)   Reducing costs
D)   Reducing information reachE) C) and D)
F) A) and D)

Question 9

A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

Accepted Answer

A) True 
 B)False

Question 10

M&Ms offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&Ms' ebusiness strategy?

Accepted Answer

A)   Information richness
B)   Mass customization
C)   Personalization
D)   InteractivityE) B) and C)
F) None of the above

Question 11

Ecommerce is the buying and selling of goods and services over the Internet.

Accepted Answer

A) True 
 B)False

Question 12

What is the World Wide Web Consortium?

Accepted Answer

A)   A markup language that delivers everything from animation to graphics and music to movies.
B)   An international community that develops open standards to ensure the long-term growth of the web.
C)   A nonprofit organization that has assumed the responsibility for Internet Protocol (IP)  address space allocation, protocol parameter assignment, and domain name system management.
D)   The Internet protocol web browsers use to request and display web pages using universal resource locators.E) A) and B)
F) A) and C)

Question 13

Which of the following is an example of a clickstream data metric?

Accepted Answer

A)   Dates and times of visits
B)   Number of customers with shopping carts
C)   The number of page views
D)   All of theseE) C) and D)
F) None of the above

Question 14

What measures the number of people a firm can communicate with all over the world?

Accepted Answer

A)   Information richness
B)   Information age
C)   Information reach
D)   Information browserE) C) and D)
F) None of the above

Question 15

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

Accepted Answer

A)   Hypertext markup language (HTML) 
B)   URL
C)   Hypertext transport protocol (HTTP) 
D)   DARPAE) A) and D)
F) None of the above

Question 16

What is the address of a file or resource on the web such as www.apple.com?

Accepted Answer

A)   Hypertext markup language
B)   Web browser
C)   Hypertext transport protocol
D)   Universal resource locatorE) B) and C)
F) A) and B)

Question 17

Which term describes the WWW during its first few years of operation between 1991 and 2003?

Accepted Answer

A)   Web 1.0
B)   Eshop
C)   Open source
D)   All of theseE) C) and D)
F) B) and C)

Question 18

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Accepted Answer

A) True 
 B)False

Question 19

What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?

Accepted Answer

A)   Hypertext transport protocol
B)   Web browser
C)   Hypertext markup language
D)   Universal resource locatorE) A) and B)
F) A) and C)

Question 20

Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

Accepted Answer

A)   Sustaining technology
B)   Disruptive technology
C)   Reputation system
D)   PersonalizationE) A) and B)
F) B) and C)

Exam 13: Creating Innovative Organizations

Ecommerce is the buying and selling of goods and services over the Internet.

Correct AnswerverifiedShow Answer

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

Correct AnswerverifiedShow Answer

What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?

Correct AnswerverifiedShow Answer

Which of the following would not be considered an advantage of ebusiness?

Correct AnswerverifiedShow Answer

What measures the number of people a firm can communicate with all over the world?

Correct AnswerverifiedShow Answer

Which term describes the WWW during its first few years of operation between 1991 and 2003?

Correct AnswerverifiedShow Answer

What is the World Wide Web Consortium?

Correct AnswerverifiedShow Answer

Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

Correct AnswerverifiedShow Answer

What is the address of a file or resource on the web such as www.apple.com?

Correct AnswerverifiedShow Answer

What is a program that runs within another application such as a website?

Correct AnswerverifiedShow Answer

Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

Correct AnswerverifiedShow Answer

Disruptive technology tends to provide us with better, faster, and cheaper products.

Correct AnswerverifiedShow Answer

What occurs when a business sells directly to the customer online and cuts out the middle man?

Correct AnswerverifiedShow Answer

A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

Correct AnswerverifiedShow Answer

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

Correct AnswerverifiedShow Answer

M&Ms offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&Ms' ebusiness strategy?

Correct AnswerverifiedShow Answer

The WWW, such as Internet Explorer or Mozilla's Firefox, allows users to access organization systems.

Correct AnswerverifiedShow Answer

Which of the following is an example of a clickstream data metric?

Correct AnswerverifiedShow Answer

Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

Correct AnswerverifiedShow Answer

What measures the number of people a firm can communicate with all over the world?

Correct AnswerverifiedShow Answer

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