Question 1

In the context of the evolution of the marketing concept,the era of production orientation was characterized by _____.

Accepted Answer

A)  the development of new technologies that made it possible to manufacture goods with ever increasing efficiency
B)  a belief that sales were the primary means of increasing profits
C)  the view adopted by businesspeople that advertising and personal selling were the primary means of increasing profits
D)  the realization of entrepreneurs that they must first determine what customers want and then produce it
E)  a belief that it was more effective to retain existing customers than it was to find new onesF) None of the above
G) B) and D)

Question 2

Gift Nation Inc.is deciding whether to sell its products through vending machines outside subway stations or in stores at popular malls.To which of the following elements in the marketing mix does this decision most closely relate?

Accepted Answer

A)  Price
B)  Place
C)  Promotion
D)  Product
E)  ProcessF) B) and D)
G) C) and D)

Question 3

Coral Soul Inc.manufactures a range of body care products.It has separate product lines dedicated to men and women,and each product line has its own range of shower gels,shampoos,and cosmetics.Which of the following bases of market segmentation has Coral Soul Inc.adopted?

Accepted Answer

A)  Demographic
B)  Ethnographic
C)  Geographic
D)  Behavioristic
E)  PsychographicF) A) and E)
G) A) and C)

Question 4

People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol.Which of the following social variables of buying behavior is demonstrated in the given scenario?

Accepted Answer

A)  Social force
B)  Social role
C)  Social class
D)  Cultural group
E)  Ethnic groupF) None of the above
G) All of the above

Question 5

The customer value of a product refers to anything a buyer must give up to obtain the benefits the product provides.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is least likely to be a competitive or economic force in the marketing environment?

Accepted Answer

A)  The purchasing power of people in a geographic market
B)  The rate of unemployment in a country
C)  The laws related to employment in a country
D)  The level of inflation in a country
E)  The per capita income in a less developed nationF) A) and B)
G) A) and C)

Question 7

Marketing activities best create value by:

Accepted Answer

A)  focusing exclusively on selling and advertising.
B)  using unsystematic approaches to satisfying consumers.
C)  manipulating consumers to get them to buy products they do not want.
D)  allowing individuals and organizations to obtain what they need and want.
E)  working independently of other functional areas of business-such as operations.F) C) and D)
G) None of the above

Question 8

Anna is an environmental activist who avoids buying paper-based products unless they are made from recycled paper.Which of the following psychological factors is primarily responsible for Anna's buying behavior in this scenario?

Accepted Answer

A)  Attitude
B)  Social role
C)  Social class
D)  Culture
E)  Self-efficacyF) A) and E)
G) A) and B)

Question 9

Which of the following has most likely taken place when a customer at a bakery hands a cashier $5 for a loaf of bread?

Accepted Answer

A)  Collusion
B)  Monopoly
C)  Donation
D)  Exchange
E)  CoercionF) A) and B)
G) A) and C)

Question 10

For the success of products launched by companies,it is important that:

Accepted Answer

A)  marketing is aggressive and alienated from other functional areas.
B)  marketing endeavors are directed solely at manipulating consumers.
C)  all areas of management are coordinated with marketing decisions.
D)  marketing environment changes constantly.
E)  one environmental force is not interconnected with another environmental force.F) A) and B)
G) A) and C)

Question 11

Firms which use a total-market approach are most likely to:

Accepted Answer

A)  target specific groups of customers.
B)  manufacture custom-made products.
C)  assume that all buyers have similar needs and wants.
D)  sell premium products.
E)  refrain from appealing to everyone in the market.F) B) and C)
G) None of the above

Question 12

Why is customer relationship management important in a market orientation?

Accepted Answer

A)  It can result in loyal and profitable customers.
B)  It controls the rate at which trends,fashions,and tastes can change.
C)  It reduces fixed costs for businesses.
D)  It overlooks efficient production.
E)  It shifts the focus from existing to new customer bases.F) B) and E)
G) B) and D)

Question 13

Creating an innovative product that meets many users' needs is sufficient in today's volatile global marketplace.

Accepted Answer

A) True 
 B)False

Question 14

_____ is the goal of the marketing concept.

Accepted Answer

A)  Product orientation
B)  Productivity boosting
C)  Customer satisfaction
D)  Asset turnover
E)  Sales orientationF) B) and C)
G) B) and E)

Question 15

Through _____,marketers ascertain the need for new goods and services.

Accepted Answer

A)  selling activities
B)  grading activities
C)  research programs
D)  promotions
E)  campaignsF) A) and C)
G) D) and E)

Question 16

Red Unicorn Inc.is a company that manufactures wooden planks for construction.It has categorized its customers on the bases of their product requirements into construction companies,wholesalers,and government institutions.Which of the following marketing strategies is best illustrated in this scenario?

Accepted Answer

A)  Mass production
B)  Market segmentation
C)  Market positioning
D)  Product differentiation
E)  Product diversificationF) B) and D)
G) A) and C)

Question 17

In _____,all marketing efforts are on one small,well-defined market segment that has a unique,specific set of needs.

Accepted Answer

A)  niche marketing
B)  mass marketing
C)  differentiated marketing
D)  total marketing
E)  multi-segment marketingF) A) and D)
G) C) and E)

Question 18

_____ refers to standardizing products by dividing them into subgroups and displaying and labeling them so that consumers clearly understand their nature and quality.

Accepted Answer

A)  Transporting
B)  Grading
C)  Selling
D)  Storing
E)  FinancingF) C) and D)
G) A) and B)

Question 19

_____ refers to the decision processes and actions of people who purchase and use products.

Accepted Answer

A)  Buying behavior
B)  Distributing
C)  Franchising
D)  Entrepreneurship
E)  Market orientationF) B) and E)
G) A) and B)

Question 20

Which of the following statements is true of the marketing environment?

Accepted Answer

A)  The forces in the marketing environment cannot be controlled under any circumstance.
B)  Unemployment problems are a part of regulatory forces affecting the marketing environment.
C)  The public's opinions belong to the competitive forces influencing the marketing environment.
D)  A marketing manager can influence some environmental variables.
E)  Environmental forces remain static.F) C) and D)
G) A) and C)

Exam 11: Customer-Driven Marketing

_____ is the goal of the marketing concept.

Correct Answer
verified

Which of the following has most likely taken place when a customer at a bakery hands a cashier $5 for a loaf of bread?

Correct Answer
verified

Coral Soul Inc.manufactures a range of body care products.It has separate product lines dedicated to men and women,and each product line has its own range of shower gels,shampoos,and cosmetics.Which of the following bases of market segmentation has Coral Soul Inc.adopted?

Correct Answer
verified

For the success of products launched by companies,it is important that:

Correct Answer
verified

In _____,all marketing efforts are on one small,well-defined market segment that has a unique,specific set of needs.

Correct Answer
verified

Anna is an environmental activist who avoids buying paper-based products unless they are made from recycled paper.Which of the following psychological factors is primarily responsible for Anna's buying behavior in this scenario?

Correct Answer
verified

The customer value of a product refers to anything a buyer must give up to obtain the benefits the product provides.

Correct Answer
verified

Gift Nation Inc.is deciding whether to sell its products through vending machines outside subway stations or in stores at popular malls.To which of the following elements in the marketing mix does this decision most closely relate?

Correct Answer
verified

Correct Answer
verified

In the context of the evolution of the marketing concept,the era of production orientation was characterized by _____.

Correct Answer
verified

Marketing activities best create value by:

Correct Answer
verified

Why is customer relationship management important in a market orientation?

Correct Answer
verified

Firms which use a total-market approach are most likely to:

Correct Answer
verified

_____ refers to the decision processes and actions of people who purchase and use products.

Correct Answer
verified

Which of the following is least likely to be a competitive or economic force in the marketing environment?

Correct Answer
verified

Which of the following statements is true of the marketing environment?

Correct Answer
verified

People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol.Which of the following social variables of buying behavior is demonstrated in the given scenario?

Correct Answer
verified

Creating an innovative product that meets many users' needs is sufficient in today's volatile global marketplace.

Correct Answer
verified

_____ refers to standardizing products by dividing them into subgroups and displaying and labeling them so that consumers clearly understand their nature and quality.

Correct Answer
verified

Through _____,marketers ascertain the need for new goods and services.

Correct Answer
verified

Exam 11: Customer-Driven Marketing

_____ is the goal of the marketing concept.

Correct AnswerverifiedShow Answer

Which of the following has most likely taken place when a customer at a bakery hands a cashier $5 for a loaf of bread?

Correct AnswerverifiedShow Answer

Coral Soul Inc.manufactures a range of body care products.It has separate product lines dedicated to men and women,and each product line has its own range of shower gels,shampoos,and cosmetics.Which of the following bases of market segmentation has Coral Soul Inc.adopted?

Correct AnswerverifiedShow Answer

For the success of products launched by companies,it is important that:

Correct AnswerverifiedShow Answer

In _____,all marketing efforts are on one small,well-defined market segment that has a unique,specific set of needs.

Correct AnswerverifiedShow Answer

Anna is an environmental activist who avoids buying paper-based products unless they are made from recycled paper.Which of the following psychological factors is primarily responsible for Anna's buying behavior in this scenario?

Correct AnswerverifiedShow Answer

The customer value of a product refers to anything a buyer must give up to obtain the benefits the product provides.

Correct AnswerverifiedShow Answer

Gift Nation Inc.is deciding whether to sell its products through vending machines outside subway stations or in stores at popular malls.To which of the following elements in the marketing mix does this decision most closely relate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of the evolution of the marketing concept,the era of production orientation was characterized by _____.

Correct AnswerverifiedShow Answer

Marketing activities best create value by:

Correct AnswerverifiedShow Answer

Why is customer relationship management important in a market orientation?

Correct AnswerverifiedShow Answer

Firms which use a total-market approach are most likely to:

Correct AnswerverifiedShow Answer

_____ refers to the decision processes and actions of people who purchase and use products.

Correct AnswerverifiedShow Answer

Which of the following is least likely to be a competitive or economic force in the marketing environment?

Correct AnswerverifiedShow Answer

Which of the following statements is true of the marketing environment?

Correct AnswerverifiedShow Answer

People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol.Which of the following social variables of buying behavior is demonstrated in the given scenario?

Correct AnswerverifiedShow Answer

Creating an innovative product that meets many users' needs is sufficient in today's volatile global marketplace.

Correct AnswerverifiedShow Answer

_____ refers to standardizing products by dividing them into subgroups and displaying and labeling them so that consumers clearly understand their nature and quality.

Correct AnswerverifiedShow Answer

Through _____,marketers ascertain the need for new goods and services.

Correct AnswerverifiedShow Answer

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