A) the discussion leader can help change negative panel responses into positive ones.
B) the company can find out if consumers change their purchasing behavior over time.
C) panel members often help each other by bringing up ideas for discussion that others didn't initially think of but that were important to them.
D) there will usually be one panel member who dominates the discussion and helps keep the conversation focused.
E) panel members are highly defined demographically, so it is relatively simple to replace an individual member without losing continuity.
G) A) and E)
Correct Answer
verified
Correct Answer
verified
Correct Answer
verified
An experiment involves obtaining data by...View Answer
Correct Answer
verified
View Answer
A) focus groups.
B) causal research.
C) internal secondary data.
D) statistical inference.
E) interpolation.
G) B) and D)
Correct Answer
verified
Correct Answer
verified
A) facts and figures that are newly collected for a project at hand.
B) facts and figures that have already been recorded before the project at hand.
C) facts and figures obtained by watching people mechanically rather than in person.
D) facts and figures obtained by asking people questions through the use of information technology.
E) conclusions developed from information obtained from a representative sample of a population.
G) D) and E)
Correct Answer
verified
Correct Answer
verified
A) secondary data are much more up-to-date and tailored to a specific firm or industry.
B) secondary data, although far more expensive, are also much more reliable.
C) primary data are usually more costly and time-consuming to collect.
D) primary data can be accessed by virtually anyone so the information generated loses much of its value.
E) primary data are less fact and figure based; they are more subjective and therefore more vulnerable to misinterpretation.
G) All of the above
Correct Answer
verified
Correct Answer
verified
A) Likert scale
B) fixed-alternative
C) dichotomous
D) open-ended
E) semantic differential
G) D) and E)
Correct Answer
verified
Correct Answer
verified
A) Collect relevant information.
B) Develop the research plan.
C) Develop findings.
D) Take marketing actions.
E) Define the problem.
G) A) and B)
Correct Answer
verified
Correct Answer
verified
Showing 281 - 287 of 287
Related Exams