Question 1

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Accepted Answer

A)   an analysis of cultural diversity within the country under consideration
B)   regulatory constraints regarding contracts, mergers, and partnerships
C)   recognition of a country's currency exchange rates
D)   an assessment of language differences including dialect variation
E)   political and ideological differences between the countries involvedF) B) and C)
G) A) and D)

Question 2

Figure 7-4
-According to Figure 7-4 above, points A and D would most likely represent ________ and ________ options, respectively, for entering the global marketplace.

Accepted Answer

A)   joint venture and licensing
B)   licensing and exporting
C)   licensing and joint venture
D)   direct investment and licensing
E)   exporting and direct investmentF) C) and D)
G) B) and C)

Question 3

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

Accepted Answer

A)   a global
B)   a transnational
C)   a multidomestic
D)   a divisional
E)   an internationalF) A) and B)
G) A) and E)

Question 4

Canada has two official languages, which are

Accepted Answer

A)   English and Japanese.
B)   English and Spanish.
C)   English and French.
D)   English and Italian.
E)   English and German.F) A) and C)
G) A) and B)

Question 5

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) A) and E)
G) C) and E)

Question 6

Recently, the United States imposed a 35 percent tariff on Chinese tire imports in the hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Accepted Answer

A)   imposing the rule of eminent domain.
B)   increasing ethnocentrism.
C)   enhancing domestic imperialism.
D)   increasing protectionism.
E)   slowing countertrade.F) A) and B)
G) A) and E)

Question 7

Which of the following issues raises concerns about the ethics of protectionism?

Accepted Answer

A)   Competitive advantage grows out of continuous improvement.
B)   Small firms often succeed in foreign niche markets.
C)   Tariffs have declined from an average of 40 percent to less than 5 percent.
D)   Regional trade agreements may provide preferential treatment for member nations.
E)   Pan-European marketing strategies are possible due to greater uniformity in packaging standards.F) A) and E)
G) C) and D)

Question 8

Five developments in the past decade have significantly influenced the landscape of global marketing. One of them is

Accepted Answer

A)   an increase in most countries' GDP coupled with an increased degree of consumer ethnocentrism.
B)   an increase in economic protectionism.
C)   a more aggressive attitude toward regulating international banking.
D)   a decrease in most countries' GDP and a renewal of nationalism.
E)   a rapid growth in new economic integration among countries.F) B) and E)
G) A) and E)

Question 9

A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market entry strategy. But so does a firm's

Accepted Answer

A)   likelihood of long-term success.
B)   financial commitment and risk.
C)   vulnerability to social changes.
D)   need for a more educated workforce.
E)   need for a larger workforce.F) C) and D)
G) A) and B)

Question 10

Gross domestic product is the

Accepted Answer

A)   monetary value of all products and services produced by a single manufacturer during one year.
B)   monetary value of all domestic exports of a nation during one year.
C)   monetary value of all products and services produced in a country during one year.
D)   monetary value of all domestic imports of a nation during one year.
E)   difference between all domestic exports and imports for any nation during the course of one fiscal year.F) None of the above
G) A) and B)

Question 11

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

Accepted Answer

When a foreign company and a local firm ...

Question 12

A global marketing strategy refers to

Accepted Answer

A)   the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.
B)   the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences, but to redirect their marketing resources toward customer education.
C)   the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
D)   the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
E)   the strategy currently used by most U.S. domestic firms that when entering a new international market, these firms offer only those products that require the least amount of product adaptation.F) None of the above
G) D) and E)

Question 13

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product customization
B)   product extension
C)   product adaptation
D)   product invention
E)   product integrationF) B) and D)
G) All of the above

Question 14

The four largest importers of U.S. products and services are

Accepted Answer

A)   Japan, Germany, China, and Canada.
B)   Canada, Mexico, China, and Japan.
C)   China, Brazil, Japan, and Germany.
D)   Mexico, Canada, Brazil, and China.
E)   England, Canada, Australia, and New Zealand.F) A) and E)
G) A) and D)

Question 15

A global market entry strategy that entails a domestic firm investing in and owning a foreign subsidiary or division is referred to as

Accepted Answer

A)   licensing.
B)   local assembly.
C)   a joint venture.
D)   direct investment.
E)   local manufacturing.F) B) and D)
G) A) and B)

Question 16

Figure 7-4
-According to Figure 7-4 above, point A would most likely represent which option for entering the global marketplace?

Accepted Answer

A)   joint venture
B)   licensing
C)   exporting
D)   direct investment
E)   franchiseF) C) and D)
G) A) and D)

Question 17

Which of the following countries is the world's leading importer?

Accepted Answer

A)   the United States
B)   China
C)   India
D)   Germany
E)   JapanF) B) and E)
G) B) and D)

Question 18

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in

Accepted Answer

A)   dual adaptation.
B)   a joint venture.
C)   direct exporting.
D)   indirect exporting.
E)   franchising.F) A) and B)
G) D) and E)

Question 19

All of the following are challenges faced by Amazon in its expansion into India except which?

Accepted Answer

A)   low rates of credit and debit card usage among Indian consumers, and many without bank accounts
B)   well-financed and capable domestic competitors in India
C)   political instability and social unrest in India
D)   underdeveloped technology requiring financial and technological investment in a localized cloud computing platform for India
E)   strict trade regulations that prevent owning inventory as well as direct sales to Indian consumersF) B) and E)
G) A) and B)

Question 20

One global perspective on world trade views exports and imports as complementary economic flows. Explain this concept.

Accepted Answer

A country's imports affect its exports a...

Exam 7: Understanding and Reaching Global Consumers and Markets

A global marketing strategy refers to

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Which of the following countries is the world's leading importer?

Correct AnswerverifiedShow Answer

Five developments in the past decade have significantly influenced the landscape of global marketing. One of them is

Correct AnswerverifiedShow Answer

One global perspective on world trade views exports and imports as complementary economic flows. Explain this concept.

Correct AnswerverifiedA country's imports affect its exports a...View AnswerShow Answer

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Figure 7-4 -According to Figure 7-4 above, points A and D would most likely represent ________ and ________ options, respectively, for entering the global marketplace.

Correct AnswerverifiedShow Answer

All of the following are challenges faced by Amazon in its expansion into India except which?

Correct AnswerverifiedShow Answer

Since global marketing is affected by economic considerations, a scan of the global marketplace should include which of the following factors?

Correct AnswerverifiedShow Answer

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

Correct AnswerverifiedShow Answer

Yogen Früz is a successful chain of frozen yogurt shops originating in Canada. Archeology Investments has an agreement with the Canadian firm that grants rights to its company to open and operate Yogen Früz shops in Dubai, Oman, Qatar, Bahrain, and Kuwait. Yogen Früz is engaged in

Correct AnswerverifiedShow Answer

Explain the difference between joint venture and direct investment market entry strategies. What are the advantages and disadvantages of each approach?

Correct AnswerverifiedWhen a foreign company and a local firm ...View AnswerShow Answer

Canada has two official languages, which are

Correct AnswerverifiedShow Answer

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

The four largest importers of U.S. products and services are

Correct AnswerverifiedShow Answer

Gross domestic product is the

Correct AnswerverifiedShow Answer

Figure 7-4 -According to Figure 7-4 above, point A would most likely represent which option for entering the global marketplace?

Correct AnswerverifiedShow Answer

A firm's profit potential and control over marketing activities increase as it moves from exporting to direct investment as a global market entry strategy. But so does a firm's

Correct AnswerverifiedShow Answer

A global market entry strategy that entails a domestic firm investing in and owning a foreign subsidiary or division is referred to as

Correct AnswerverifiedShow Answer

Which of the following issues raises concerns about the ethics of protectionism?

Correct AnswerverifiedShow Answer

Recently, the United States imposed a 35 percent tariff on Chinese tire imports in the hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an example of

Correct AnswerverifiedShow Answer

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A country's imports affect its exports a...
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Figure 7-4 -According to Figure 7-4 above, points A and D would most likely represent and options, respectively, for entering the global marketplace.

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When a foreign company and a local firm ...
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