Question 1

Around the world, middle-class, youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, are referred to as

Accepted Answer

A)   transnational consumers.
B)   borderless consumers.
C)   international consumers.
D)   multinational consumers.
E)   global consumers.F) A) and C)
G) C) and D)

Question 2

Which of the following statements concerning currency exchange rates is most accurate?

Accepted Answer

A)   Short-term exchange rate fluctuations can have a significant effect on the profits of global companies.
B)   Fluctuations in exchange rates among the world's currencies occur, but multinational companies are insulated from the affects because of direct investment.
C)   Exchange rate fluctuations are relatively rare, and when they occur, their effects are minimal.
D)   Exchange rate fluctuations are now almost nonexistent due in great part to the stability of the euro.
E)   Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.F) A) and C)
G) A) and B)

Question 3

Which of the following countries is the world's leading exporter?

Accepted Answer

A)   the United States
B)   China
C)   India
D)   Germany
E)   JapanF) All of the above
G) None of the above

Question 4

One advantage of direct investment when entering a new global market is that

Accepted Answer

A)   intermediaries have the potential to harm the brand.
B)   the firm entering the foreign market does not have to pay royalties to the government.
C)   the company forgoes control over its product.
D)   the firm gains and uses a better understanding of local market conditions.
E)   this method is likely to provide the fewest subsidies from the host country's government.F) C) and D)
G) A) and D)

Question 5

Another term for a gray market is

Accepted Answer

A)   equivalent exporting.
B)   back-channel market.
C)   mature marketing.
D)   parallel importing.
E)   transparent market.F) A) and B)
G) D) and E)

Question 6

The European Union (EU)  consists of 27 countries with about 510 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is not a member of the EU?

Accepted Answer

A)   Poland
B)   Greece
C)   Ireland
D)   Switzerland
E)   FinlandF) B) and D)
G) B) and E)

Question 7

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Accepted Answer

There are five global marketing product ...

Question 8

Economic espionage is the clandestine collection of trade secrets or

Accepted Answer

A)   government economic information.
B)   military intelligence.
C)   government security information.
D)   banking information.
E)   proprietary information about competitors.F) B) and C)
G) B) and D)

Question 9

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

Accepted Answer

A)   marketing control
B)   risk
C)   divestiture
D)   profit potential
E)   financial commitmentF) A) and D)
G) C) and E)

Question 10

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Accepted Answer

Back translation refers to a translated ...

Question 11

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit. Recipco and Tradaq assist international companies in making

Accepted Answer

A)   countertrades.
B)   quota exchanges.
C)   trading exchanges.
D)   balances of trade.
E)   WTO trade arrangements.F) B) and C)
G) C) and D)

Question 12

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?

Accepted Answer

A)   product extension strategy
B)   communication adaptation strategy
C)   product adaptation strategy
D)   dual adaptation strategy
E)   product invention strategyF) C) and D)
G) A) and B)

Question 13

Global consumers are

Accepted Answer

A)   all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B)   customers within a nation who consider the entire world a single marketplace.
C)   consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)   consumer groups living in many countries or regions of the world that seek customized features and benefits from products or services that reflect their individual cultures.
E)   multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.F) D) and E)
G) A) and D)

Question 14

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

Accepted Answer

A)   if required by government regulations in the host market.
B)   in its initial introduction into a market and only until the brand is have achieved a baseline awareness.
C)   when there are domestic competitors causing brand confusion.
D)   when necessary to better connect the brand to consumers in different markets.
E)   when there is a serious drop in market share.F) B) and C)
G) None of the above

Question 15

Golden Beauty is a brand of sun-care products. Its advertising features dark tanning for northern Europeans, skin protection to avoid wrinkles among Latin Europeans, and beautiful skin for Europeans living along the Mediterranean Sea, even though the products are the same. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   message adaptation
C)   product adaptation
D)   dual adaptation
E)   dual integrationF) B) and E)
G) A) and C)

Question 16

U.S. citizens pay $3 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Accepted Answer

A)   both countries have suffered major financial crises due a severe trade imbalance.
B)   both countries have imposed tariffs on imported goods to protect their domestic markets.
C)   both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets.
D)   both products are considered essentials and as a result are more heavily taxed.
E)   these products were purchased at a lower price from nations that currently are under governmental sanctions.F) C) and D)
G) A) and D)

Question 17

The trade feedback effect is one argument for

Accepted Answer

A)   decreasing a nation's exports.
B)   free trade agreements.
C)   increased tariffs and quotas.
D)   international trade associations.
E)   decreasing a nation's imports.F) C) and D)
G) A) and D)

Question 18

Lever Europe, a division of Unilever, markets Snuggle fabric softener. But in 10 European countries, it uses seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France. These products also have different packages, different advertising programs, and occasionally different formulas. From this information, we can assume that Lever Europe uses ________ marketing strategy.

Accepted Answer

A)   an ethnocentric
B)   a transnational
C)   a global
D)   an international
E)   a multidomesticF) All of the above
G) B) and E)

Question 19

Alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product adaptation
B)   product integration
C)   product invention
D)   product customization
E)   product extensionF) All of the above
G) C) and D)

Question 20

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

Accepted Answer

A)   joint venture
B)   licensing
C)   franchising
D)   indirect export
E)   direct investmentF) A) and B)
G) B) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

One advantage of direct investment when entering a new global market is that

Correct Answer
verified

Alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?

Correct Answer
verified

Which of the following statements concerning currency exchange rates is most accurate?

Correct Answer
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Global consumers are

Correct Answer
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Economic espionage is the clandestine collection of trade secrets or

Correct Answer
verified

Correct Answer
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Which of the following countries is the world's leading exporter?

Correct Answer
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Correct Answer
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What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct Answer
verified
There are five global marketing product ...
View Answer

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

Correct Answer
verified

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Correct Answer
verified
Back translation refers to a translated ...
View Answer

The European Union (EU) consists of 27 countries with about 510 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is not a member of the EU?

Correct Answer
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Another term for a gray market is

Correct Answer
verified

The trade feedback effect is one argument for

Correct Answer
verified

Around the world, middle-class, youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, are referred to as

Correct Answer
verified

U.S. citizens pay $3 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct Answer
verified

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit. Recipco and Tradaq assist international companies in making

Correct Answer
verified

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

Correct Answer
verified

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

One advantage of direct investment when entering a new global market is that

Correct AnswerverifiedShow Answer

Alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?

Correct AnswerverifiedShow Answer

Which of the following statements concerning currency exchange rates is most accurate?

Correct AnswerverifiedShow Answer

Global consumers are

Correct AnswerverifiedShow Answer

Economic espionage is the clandestine collection of trade secrets or

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following countries is the world's leading exporter?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct AnswerverifiedThere are five global marketing product ...View AnswerShow Answer

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

Correct AnswerverifiedShow Answer

Why is it wise for global marketers to use back translation? Provide an example to support your answer.

Correct AnswerverifiedBack translation refers to a translated ...View AnswerShow Answer

The European Union (EU) consists of 27 countries with about 510 million consumers. The EU has eliminated most barriers to the free flow of products, capital, and labor across its borders. Which of the following countries is not a member of the EU?

Correct AnswerverifiedShow Answer

Another term for a gray market is

Correct AnswerverifiedShow Answer

The trade feedback effect is one argument for

Correct AnswerverifiedShow Answer

Around the world, middle-class, youth, and elite markets that consume similar assortments of products and services, regardless of geographic location, are referred to as

Correct AnswerverifiedShow Answer

U.S. citizens pay $3 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct AnswerverifiedShow Answer

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit. Recipco and Tradaq assist international companies in making

Correct AnswerverifiedShow Answer

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs. However, adaptations of global brands are made only

Correct AnswerverifiedShow Answer

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

Correct AnswerverifiedShow Answer

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There are five global marketing product ...
View Answer

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Back translation refers to a translated ...
View Answer

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