Question 1

Organizational buying behavior is similar to consumer behavior in some ways and different in others. One key difference is that in the organizational buying process,

Accepted Answer

A)   only four stages are used.
B)   fewer individuals are involved.
C)   firms are not affected by derived demand.
D)   the postpurchase evaluation behavior is more formalized.
E)   there is less reliance on gatekeepers to control product information.F) D) and E)
G) A) and E)

Question 2

Which of the following statements about Trek Bicycles is false?

Accepted Answer

A)   Trek's funds a nonprofit organization called Dream Bikes to teach youth to fix and repair donated bikes.
B)   Trek has an extensive product line of bicycles.
C)   Trek has always been on the cutting edge, using the latest innovations in its designs.
D)   Trek views the bicycle as an important form of alternative transportation, not just as recreation.
E)   Trek's business model has evolved from manufacturing bicycles to marketing other two- and four-wheeled vehicles, such as motorcycles and all-terrain vehicles (ATVs) .F) All of the above
G) C) and D)

Exam 6: Understanding Organizations As Customers

Which of the following statements about Trek Bicycles is false?

Correct Answer
verified

Organizational buying behavior is similar to consumer behavior in some ways and different in others. One key difference is that in the organizational buying process,

Correct Answer
verified

Exam 6: Understanding Organizations As Customers

Which of the following statements about Trek Bicycles is false?

Correct AnswerverifiedShow Answer

Organizational buying behavior is similar to consumer behavior in some ways and different in others. One key difference is that in the organizational buying process,

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified