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Exam 5: Understanding Consumer Behavior

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Question 1

Multiple Choice

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If a consumer tries a new coffee drink at Starbucks and hates it, which variable of behavioral learning has been ineffective?

A) reinforcement
B) achievement
C) drive
D) cue
E) response

F) All of the above
G) C) and D)

Correct Answer

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A

Question 2

Multiple Choice

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About what percentage of adults is considered to be opinion leaders?

A) 1 percent
B) 5 percent
C) 10 percent
D) 25 percent
E) It depends upon the type of product.

F) D) and E)
G) B) and E)

Correct Answer

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C

Question 3

Multiple Choice

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Food in the Maslow hierarchy of needs is an example of a ________ need.

Hadley wants to purchase a fitness tracker. She is unsure about what type will best suit her needs and work best with other products she owns. She has begun asking for advice from her friends and relatives. In addition, she has talked a couple of trainers at her gym and has looked at some online reviews. Hadley is engaging in

The alternative evaluation stage clarifies the problem for the consumer in part by

Because the average consumer operates in a complex environment, the human brain attempts to organize and interpret information with a process referred to as

________, family, and culture are examples of sociocultural influences on consumer behavior.

Which of the following statements about attitudes is false?

How do selective perception, selective exposure, selective comprehension, and selective retention differ?

A reference group that a person wishes to maintain distance from because of differences in values or behaviors is referred to as ________ group.

While posting photos on Instagram, your stomach growls. You see an ad for Panera. You walk to Panera and buy a sandwich, which tastes great. In terms of behavioral learning, walking to the restaurant and buying a sandwich is a

A tent would satisfy needs at what level of the Maslow hierarchy?

Many University of Florida students, fans, and others view themselves as part of "Gator Nation," the name of the ________ given to supporters of the University of Florida's educational and athletic programs.

Between classes, many college students stop at conveniently located vending machines for their favorite snacks and drinks. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. These college students are most likely involved in ________ problem solving purchase situations.

In behavioral learning, ________ is a stimulus or symbol perceived by consumers.

When Kia Motors offered a 10-year, 100,000-mile warranty for its Kia Soul automobile, its strategy was to reduce consumers' ________ and encourage purchases.

How might Ford Motor Co. apply the three methods of attitude change in its marketing activities?

When Jake said, "My bike needs a tune-up before the ride on Saturday," he was in which stage of the consumer purchase decision process?

In the Maslow hierarchy of needs, those needs involving personal fulfillment are called

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?