Question 1

VALS groups of consumers motivated by ________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Accepted Answer

A)   ideals
B)   achievement
C)   self-expression
D)   rewards
E)   confidenceF) A) and E)
G) C) and E)

Question 2

Figure 5-7
-Figure 5-7 above illustrates the traditional progression as well as contemporary variations of

Accepted Answer

A)   the family scale.
B)   the family life cycle.
C)   the family continuum.
D)   household socialization.
E)   household patterning.F) All of the above
G) A) and B)

Question 3

Temporal effects include

Accepted Answer

A)   the purpose of the purchase.
B)   the presence of other people.
C)   the amount of time available for the purchase.
D)   the crowding in retail stores.
E)   the consumer's mood while engaged in the purchase.F) A) and E)
G) B) and D)

Question 4

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Many Republicans and Democrats view one another as being part of ________ group.

Accepted Answer

A)   an associative
B)   an aspiration
C)   a dissociative
D)   a disparate
E)   an involvementF) A) and E)
G) B) and E)

Question 5

A movie theater owner claimed that he embedded brief messages during trailers before showing the feature film. The messages, which supposedly flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?

Accepted Answer

A)   Selective perception overrides advertising messages.
B)   Selective exposure is difficult for marketers to surmount.
C)   Subliminal messages have limited effects on behavior.
D)   Subliminal perception enables marketers to motivate consumers to take an action.
E)   Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater.F) All of the above
G) B) and E)

Question 6

Figure 5-5
-In Figure 5-5 above, E represents the

Accepted Answer

A)   consumer purchase decision process.
B)   consumer communication model.
C)   marketing research process.
D)   marketing program.
E)   consumption strategy model.F) A) and E)
G) A) and B)

Question 7

Figure 5-3
-In Figure 5-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   intermediate problem solving
B)   routine problem solving
C)   limited problem solving
D)   extended problem solving
E)   integrated problem solvingF) B) and C)
G) C) and D)

Question 8

Figure 5-6
-Figure 5-6 above depicts the Maslow

Accepted Answer

A)   motivation for preservation.
B)   products pyramid.
C)   hierarchy of needs.
D)   ladder of effects.
E)   psychosocial influences.F) C) and E)
G) A) and D)

Question 9

Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.

Accepted Answer

A)   relational
B)   marketer-dominated
C)   personal
D)   stakeholder
E)   publicF) B) and E)
G) B) and D)

Question 10

Which of the following statements concerning evaluative criteria is most accurate?

Accepted Answer

A)   If the alternatives in a consideration set do not meet all of the requirements of the evaluative criteria, the entire decision process is quickly discontinued.
B)   Consumers often have several criteria for evaluating a single product.
C)   Evaluative criteria represent objective rather than subjective attributes.
D)   Evaluative criteria represent subjective rather than objective attributes.
E)   Ultimately, the most important evaluative criterion is price.F) A) and E)
G) None of the above

Question 11

Figure 5-1
-In Figure 5-1 above, D represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   financial transaction
D)   alternative evaluation
E)   postpurchase behaviorF) A) and B)
G) A) and C)

Question 12

A filtering of exposure, comprehension, and retention is called

Accepted Answer

A)   selective attention.
B)   selective perception.
C)   selective intuition.
D)   selective retention.
E)   stimulus discrimination.F) B) and D)
G) A) and E)

Question 13

Figure 5-3
-In Figure 5-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Accepted Answer

A)   consideration set
B)   routine problem solving
C)   limited problem solving
D)   extended problem solving
E)   integrated problem solvingF) B) and E)
G) All of the above

Question 14

The Maslow ________ is based on the idea that motivation comes from a need.

Accepted Answer

A)   motivation for preservation
B)   products pyramid
C)   hierarchy of needs
D)   ladder of effects
E)   psychosocial influencesF) None of the above
G) A) and E)

Question 15

In terms of consumer behavior, involvement refers to

Accepted Answer

A)   the external influences that affect a consumer's purchase.
B)   the personal, social, and economic significance of the purchase to the consumer.
C)   the level of difficulty involved in making a purchase.
D)   the total number of people involved in the actual exchange process.
E)   the time, energy, and personal investment that will be required to use a product.F) A) and B)
G) B) and D)

Question 16

An opinion leader is an individual

Accepted Answer

A)   within an organization who influences decision making.
B)   who is able to use moral persuasion to get others to comply with the latest trends.
C)   in an organization who encourages other paid individuals to forward marketer-initiated messages to others via email, social networking, websites, and blogs.
D)   who exerts direct or indirect social influence over others.
E)   who is able and willing to cut red tape and move an organization's marketing program forward.F) B) and D)
G) All of the above

Question 17

BzzAgent is a firm that specializes in a marketing strategy known as

Accepted Answer

A)   corporate espionage.
B)   teaser advertising.
C)   spin.
D)   buzz.
E)   viral marketing.F) C) and D)
G) A) and B)

Question 18

Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

Accepted Answer

A)   information gatherer.
B)   influencer.
C)   purchaser.
D)   decision maker.
E)   user.F) A) and C)
G) A) and E)

Question 19

Selective retention most negatively impacts which stage of the consumer purchase decision process?

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) C) and D)
G) B) and E)

Question 20

Research shows that consumer socialization with respect to brand preferences begins at

Accepted Answer

A)   the age of 2.
B)   the age of 5 when their cognitive skills have developed to understand the concept of money.
C)   the age of 13 when they become teenagers, and when they can understand the responsibility involved in saving money to be able to consume products and services.
D)   the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
E)   at any time, though most people change their brand preferences many times during their lifetimes.F) B) and E)
G) A) and B)

Exam 5: Understanding Consumer Behavior

Figure 5-6 -Figure 5-6 above depicts the Maslow

Correct Answer
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The Maslow ________ is based on the idea that motivation comes from a need.

Correct Answer
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Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

Correct Answer
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Temporal effects include

Correct Answer
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Figure 5-5 -In Figure 5-5 above, E represents the

Correct Answer
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Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.

Correct Answer
verified

VALS groups of consumers motivated by ________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Correct Answer
verified

BzzAgent is a firm that specializes in a marketing strategy known as

Correct Answer
verified

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Many Republicans and Democrats view one another as being part of ________ group.

Correct Answer
verified

Figure 5-1 -In Figure 5-1 above, D represents which stage of the consumer purchase decision process?

Correct Answer
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Figure 5-3 -In Figure 5-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
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Which of the following statements concerning evaluative criteria is most accurate?

Correct Answer
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A filtering of exposure, comprehension, and retention is called

Correct Answer
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Correct Answer
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Figure 5-7 -Figure 5-7 above illustrates the traditional progression as well as contemporary variations of

Correct Answer
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Selective retention most negatively impacts which stage of the consumer purchase decision process?

Correct Answer
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Research shows that consumer socialization with respect to brand preferences begins at

Correct Answer
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An opinion leader is an individual

Correct Answer
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Figure 5-3 -In Figure 5-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Correct Answer
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In terms of consumer behavior, involvement refers to

Correct Answer
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Exam 5: Understanding Consumer Behavior

Figure 5-6 -Figure 5-6 above depicts the Maslow

Correct AnswerverifiedShow Answer

The Maslow ________ is based on the idea that motivation comes from a need.

Correct AnswerverifiedShow Answer

Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

Correct AnswerverifiedShow Answer

Temporal effects include

Correct AnswerverifiedShow Answer

Figure 5-5 -In Figure 5-5 above, E represents the

Correct AnswerverifiedShow Answer

Relatives, friends, and social networking sites that the consumer trusts are known as ________ sources of external information.

Correct AnswerverifiedShow Answer

VALS groups of consumers motivated by ________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

Correct AnswerverifiedShow Answer

BzzAgent is a firm that specializes in a marketing strategy known as

Correct AnswerverifiedShow Answer

In the United States, there are two major political parties whose members disagree with each other on a variety of issues. Many Republicans and Democrats view one another as being part of ________ group.

Correct AnswerverifiedShow Answer

Figure 5-1 -In Figure 5-1 above, D represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Figure 5-3 -In Figure 5-3 above, column B represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

Which of the following statements concerning evaluative criteria is most accurate?

Correct AnswerverifiedShow Answer

A filtering of exposure, comprehension, and retention is called

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 5-7 -Figure 5-7 above illustrates the traditional progression as well as contemporary variations of

Correct AnswerverifiedShow Answer

Selective retention most negatively impacts which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Research shows that consumer socialization with respect to brand preferences begins at

Correct AnswerverifiedShow Answer

An opinion leader is an individual

Correct AnswerverifiedShow Answer

Figure 5-3 -In Figure 5-3 above, column A represents which of the following in terms of consumer involvement and product knowledge?

Correct AnswerverifiedShow Answer

In terms of consumer behavior, involvement refers to

Correct AnswerverifiedShow Answer

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