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Exam 5: Understanding Consumer Behavior

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Question 41

Multiple Choice

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In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They value self-sufficiency and practical and functional products.

A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

F) B) and D)
G) D) and E)

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Question 42

Multiple Choice

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When Maricela looked in her closet and said, "I don't have anything to wear to the wedding next month," she was in which stage of the purchase decision process?

A) problem recognition
B) alternative evaluation
C) cognitive dissonance
D) routine response behavior
E) prepurchase behavior

F) A) and B)
G) A) and C)

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Question 43

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When Citizen, a watch company, uses a spokesperson such as singer Kelly Clarkson to promote its watches, it believes she is a(n) ________ who can influence the purchase decision of its target market.

Figure 5-6 -According to Figure 5-6 above, C defines what level in the Maslow hierarchy of needs?

Subcultures refer to

Because Marla was so strongly committed to a fat-free diet, she did not bother to read a recent report by the New England Journal of Medicine suggesting that some fat in our diet is healthy. The report was on CNN.com, which Marla browses daily, but the headline did not appeal to her as the result of

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem-solving variations?

Dina manages a three-story apartment building near campus. When a tenant recently moved out, she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves. This is an example of

Figure 5-1 -In Figure 5-1 above, E represents which stage of the consumer purchase decision process?

Consumer ________ are a marketer's product, service, or brand contacts with a consumer from start-to-finish in the purchase decision process.

Which of the following statements about how women buy new cars today is most accurate?

Which type of purchase is most likely to be the result of joint decision making?

Which of the following statements about the VALS framework is false?

A mother of two toddlers is most likely to exclusively use an internal search during the decision process when purchasing

Word of mouth refers to

Figure 5-1 -According to Figure 5-1 (shown) , the point at which you would exchange money for a sandwich of corned beef on rye would be found in stage

Figure 5-6 -According to Figure 5-6 above, B defines what level in the Maslow hierarchy of needs?

Which problem solving variation would typically be used for blenders, a restaurant for lunch, or professional ball game tickets?

In ________, consumers typically seek only a few information sources about several sellers and their brands, and they may identify and evaluate a moderate number of attributes for each brand that eventually will comprise the consideration set.

Which of the following statements about personality is most accurate?