Question 1

The original owners of Ben & Jerry's Homemade Holdings Inc. believed that the company should not harm the environment in any way but actually improve it. This is an example of

Accepted Answer

A)   moral capitalism.
B)   utilitarianism.
C)   existentialism.
D)   moral idealism.
E)   socialism.F) A) and C)
G) B) and C) D

Question 2

The first step in any social audit is to

Accepted Answer

A)   evaluate current social responsibility programs.
B)   determine the amount of money that can be allocated for societal marketing programs.
C)   recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors.
D)   identify social responsibility causes consistent with the company's mission.
E)   determine the types of resources needed to achieve social responsibility objectives.F) A) and E)
G) A) and D)

Question 3

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Accepted Answer

A)   social responsibility.
B)   the triple bottom line.
C)   the marketing concept.
D)   sustainability.
E)   social entrepreneurship.F) A) and E)
G) A) and D)

Question 4

Green marketing is

Accepted Answer

A)   the purchasing of products from producers whose farming practices are Fair Trade certified.
B)   the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors.
C)   the marketing efforts to produce, promote, and reclaim environmentally sensitive products.
D)   the marketing of products that have in no way been altered or reprocessed by artificial means.
E)   the marketing of those products made exclusively from recycled materials.F) A) and B)
G) A) and C)

Question 5

Two former sales representatives of Amgen, a biotech company, alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologists' offices to find names of patients that would benefit from Amgen's drug Enbrel, a psoriasis treatment. After reporting this practice to the president, one rep was fired and the other resigned after receiving a poor performance review. Both sued Amgen, claiming they did not go along with the scheme because they objected to it as being unethical. The two sales representatives are

Accepted Answer

A)   scabs.
B)   cronies.
C)   whistle-blowers.
D)   contrarians.
E)   ombudsmen.F) A) and E)
G) None of the above C

Question 6

The marketing practice which ties charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is referred to as

Accepted Answer

A)   marketing philanthropy.
B)   marketing patronage.
C)   relationship marketing.
D)   transactional marketing.
E)   cause marketing.F) A) and E)
G) A) and D)

Question 7

The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

Accepted Answer

A)   Lanham Act
B)   Fair Practices Act
C)   Caveat Emptor Decree
D)   Consumer Bill of Rights
E)   Customer Consent DecreeF) C) and D)
G) B) and C)

Question 8

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Accepted Answer

A)   cause marketing.
B)   moral idealism.
C)   social responsibility.
D)   utilitarianism.
E)   green marketing.F) None of the above
G) All of the above C

Question 9

Society's values and standards that are enforceable in the courts are referred to as

Accepted Answer

A)   situational ethics.
B)   cultural norms.
C)   industry practices.
D)   laws.
E)   the Consumer Bill of Rights.F) C) and E)
G) A) and D)

Question 10

________, the cash or free goods required by some retailers in exchange for shelf space to stock new products, may limit a consumer's right to choose.

Accepted Answer

A)   Slotting allowances
B)   Kickbacks
C)   Economic espionage
D)   Tying arrangements
E)   Industrial bribesF) C) and D)
G) None of the above

Question 11

A national pet health care provider recently made a competitive move when it acquired new information. A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it. The national pet health care provider's marketing manager was notified immediately through a news monitoring service. The firm quickly added a similar offering, and got it to the market before its rival. The marketing manager relied on ________ to keep abreast of competitors' activities.

Accepted Answer

A)   legitimate environmental scanning
B)   economic espionage
C)   kickbacks
D)   corporate piracy
E)   primary market researchF) None of the above
G) A) and B)

Question 12

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, Tyson's violations may have been the result of ________, one of the major reasons some company employees engage in unethical behavior.

Accepted Answer

A)   a mission statement that is too broad
B)   the absence of a written core values statement
C)   the absence of whistle-blowers
D)   top management's behavior
E)   the absence of a stakeholder code of ethicsF) B) and D)
G) B) and C)

Question 13

Greenwashing refers to

Accepted Answer

A)   marketing efforts to produce, promote, and reclaim environmentally sensitive products.
B)   conducting business in a way that protects the natural environment while making economic progress.
C)   the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice.
D)   the practice of deliberately concealing the mistakes that polluters make regarding the environmental disasters they perpetrated.
E)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.F) D) and E)
G) A) and E)

Question 14

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Accepted Answer

A)   normal and reasonable consumer behavior.
B)   unethical practices by consumers.
C)   acceptable consumer code of ethics.
D)   costs to be passed along to shareholders as a part of doing business.
E)   violations of the Consumer Bill of Rights.F) C) and D)
G) A) and E)

Question 15

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Accepted Answer

A)   competitive behavior among sellers.
B)   purchase behavior among buyers.
C)   price, service, and product responsibility to the ultimate consumer.
D)   accountability of buyers and sellers to federal and state regulators.
E)   perception of ethical behavior as viewed by employers of business firms, not nonprofit organizations.F) A) and B)
G) A) and C)

Question 16

Corporate culture refers to

Accepted Answer

A)   a formalized method for controlling the marketing environment.
B)   the set of accepted standards and practices within a given industry.
C)   the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
D)   the set of values, ideas, and attitudes that is learned and shared among the members of an organization.
E)   the formal statement of ethical principles and rules of conduct adopted by an organization.F) A) and D)
G) C) and D)

Question 17

Which of the following is an example of green marketing?

Accepted Answer

A)   McDonald's added apple snacks to its Happy Meals targeted at children.
B)   Lowe's and Home Depot discontinued the sale of lumber and other wood products.
C)   Levi Strauss marketed prewashed jeans.
D)   Joe's Lawn Service offered a special spring cleanup promotion.
E)   Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins.F) C) and D)
G) A) and B)

Question 18

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Accepted Answer

A)   cause marketing.
B)   philanthropic marketing.
C)   green marketing.
D)   public relations.
E)   societal promotions.F) D) and E)
G) A) and B)

Question 19

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Accepted Answer

A)   existentialism and pragmatism.
B)   pragmatism and idealism.
C)   moral idealism and utilitarianism.
D)   social responsibility and personal ethics.
E)   moral relativism and situational ethics.F) All of the above
G) A) and B)

Question 20

Profit responsibility refers to

Accepted Answer

A)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
B)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
C)   the concept that no expansion or additional research and development will occur until a company is making a profit.
D)   the idea that organizations are part of a larger society and are accountable to that society for their actions.
E)   the duty of a firm to maximize profits for its owners or stockholders.F) A) and D)
G) B) and E)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The original owners of Ben & Jerry's Homemade Holdings Inc. believed that the company should not harm the environment in any way but actually improve it. This is an example of

Correct Answer
verified
D

The first step in any social audit is to

Correct Answer
verified

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Correct Answer
verified

Green marketing is

Correct Answer
verified

Correct Answer
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C

The marketing practice which ties charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is referred to as

Correct Answer
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The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

Correct Answer
verified

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Correct Answer
verified
C

Society's values and standards that are enforceable in the courts are referred to as

Correct Answer
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________, the cash or free goods required by some retailers in exchange for shelf space to stock new products, may limit a consumer's right to choose.

Correct Answer
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Greenwashing refers to

Correct Answer
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Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Correct Answer
verified

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Correct Answer
verified

Corporate culture refers to

Correct Answer
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Which of the following is an example of green marketing?

Correct Answer
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MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Correct Answer
verified

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Correct Answer
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Profit responsibility refers to

Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

The original owners of Ben & Jerry's Homemade Holdings Inc. believed that the company should not harm the environment in any way but actually improve it. This is an example of

Correct AnswerverifiedD

The first step in any social audit is to

Correct AnswerverifiedShow Answer

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Correct AnswerverifiedShow Answer

Green marketing is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedC

The marketing practice which ties charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is referred to as

Correct AnswerverifiedShow Answer

The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

Correct AnswerverifiedShow Answer

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Correct AnswerverifiedC

Society's values and standards that are enforceable in the courts are referred to as

Correct AnswerverifiedShow Answer

________, the cash or free goods required by some retailers in exchange for shelf space to stock new products, may limit a consumer's right to choose.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Greenwashing refers to

Correct AnswerverifiedShow Answer

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Correct AnswerverifiedShow Answer

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Correct AnswerverifiedShow Answer

Corporate culture refers to

Correct AnswerverifiedShow Answer

Which of the following is an example of green marketing?

Correct AnswerverifiedShow Answer

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Correct AnswerverifiedShow Answer

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Correct AnswerverifiedShow Answer

Profit responsibility refers to

Correct AnswerverifiedShow Answer

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D

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C

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C

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