Question 1

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)   Mattel issued a statement apologizing for the 150 of the 10 million Power Wheels cars and trucks the company sold that had caught on fire.
B)   Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine.
C)   A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider.
D)   The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold.
E)   A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly sold Power Wheels with an electrical system that could catch on fire after prolonged use.F) C) and D)
G) B) and D)

Question 2

According to public opinion surveys, ________ are considered to be among the least ethical occupations in the United States.

Accepted Answer

A)   insurance company professionals
B)   legal professionals
C)   advertising practitioners
D)   members of U.S. Congress
E)   the news mediaF) None of the above
G) A) and C)

Question 3

Public opinion surveys show that 16 percent of U.S. adults rate the ethical standards of business executives as

Accepted Answer

A)   very poor.
B)   average or above average.
C)   similar to other professions.
D)   typical of businesspeople around the world.
E)   very high or high.F) A) and D)
G) A) and C)

Question 4

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Accepted Answer

A)   a mission statement.
B)   core values.
C)   the socialization process.
D)   a code of ethics and conduct.
E)   corporate culture.F) B) and D)
G) C) and E)

Question 5

Anheuser-Busch's commitment to preserving the natural environment by using renewable electricity, water stewardship, and circular packaging is an example of

Accepted Answer

A)   utilitarianism.
B)   social responsibility.
C)   moral idealism.
D)   profit responsibility.
E)   cause marketing.F) B) and D)
G) All of the above

Question 6

The duty of a firm to maximize returns for its owners or stockholders is referred to as

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   benefit marketing.
D)   profit responsibility.
E)   stakeholder responsibility.F) A) and D)
G) A) and E)

Question 7

The Consumer Bill of Rights

Accepted Answer

A)   codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid.
B)   codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making.
C)   codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
D)   guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer.
E)   guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.F) A) and B)
G) C) and E)

Question 8

The Latin phrase caveat emptor is a legal concept that means

Accepted Answer

A)   "Cash on delivery."
B)   "Let the buyer beware."
C)   "Let's make a deal."
D)   "Be informed."
E)   "Get there first."F) A) and C)
G) A) and E)

Question 9

Although research shows consumers are sensitive to ecological issues, they may

Accepted Answer

A)   be unable to make an ecologically sound purchase because eco-friendly products are significantly less expensive, indicating that they are of lesser quality.
B)   lack the knowledge to make informed decisions dealing with the purchase, use, and disposition of products.
C)   believe that protecting the environment in one area actually can create disruptions in another area.
D)   believe that ecological issues are still a matter of opinion even within the scientific community itself.
E)   believe that public sentiment toward ecological issues has now reached a consensus-jobs are more important than environmental protection issues.F) A) and E)
G) A) and C)

Question 10

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

Accepted Answer

A)   the next generation all-electric car.
B)   a gas-electric hybrid helicopter.
C)   a compressed natural gas car.
D)   a hydrogen fuel cell vehicle.
E)   a vehicle designed for ride-sharing.F) B) and E)
G) C) and D)

Question 11

Consumers have an obligation to ________ in the exchange process and in the use and disposition of products.

Accepted Answer

A)   get as much as they can for their money
B)   support cause marketing efforts
C)   reveal any and all pertinent personal information
D)   act ethically and responsibly
E)   seek products with ISO 14000 certificationF) B) and E)
G) A) and E)

Question 12

How did President John F. Kennedy move American business culture away from the concept of caveat emptor in the 1960s?

Accepted Answer

Before the 1960s, the legal concept of c...

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Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

According to public opinion surveys, ________ are considered to be among the least ethical occupations in the United States.

Correct AnswerverifiedShow Answer

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Consumers have an obligation to ________ in the exchange process and in the use and disposition of products.

Correct AnswerverifiedShow Answer

The duty of a firm to maximize returns for its owners or stockholders is referred to as

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The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

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The Consumer Bill of Rights

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

Correct AnswerverifiedShow Answer

The Latin phrase caveat emptor is a legal concept that means

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Anheuser-Busch's commitment to preserving the natural environment by using renewable electricity, water stewardship, and circular packaging is an example of

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