Question 1

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Accepted Answer

A)   sales approach
B)   societal marketing trend
C)   public relations exercise
D)   transactional marketing practice
E)   point of differenceF) A) and B)
G) A) and C)

Question 2

Copyrights, trademarks, and patents are ________, so unauthorized use is illegal.

Accepted Answer

A)   public goods
B)   intellectual property
C)   rights granted to individuals or organizations by the WTO for a period of five years
D)   limited to books, music, and software
E)   subject to ISO 14000 requirementsF) A) and B)
G) A) and C)

Question 3

A code of ethics is a formal statement of ethical principles and

Accepted Answer

A)   legal restrictions.
B)   rules of conduct.
C)   cultural values.
D)   core values.
E)   moral laws.F) None of the above
G) B) and E)

Question 4

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

A)   ISO 14000 initiative.
B)   Kyoto Protocol.
C)   Green World (GW)  initiative.
D)   World Wildlife Federation Conference.
E)   Madrid Protocol initiative.F) None of the above
G) A) and E)

Question 5

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that recommended companies are reliable, the network checks the business licenses, insurance coverages, Better Business Bureau records, and trade references. The recommended home service company also has to agree to ________, which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A)   a statement of cultural values
B)   a statement of values and beliefs
C)   an industry endorsement
D)   a code of ethics
E)   a due diligence contractF) A) and C)
G) A) and B)

Question 6

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil...

Question 7

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Accepted Answer

A)   philanthropic marketing.
B)   cause marketing.
C)   marketing altruism.
D)   public relations marketing.
E)   societal marketing.F) B) and E)
G) A) and E)

Question 8

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. Which of the following is one of the five steps of the audit?

Accepted Answer

A)   identification of environmental forces that could interfere with the firm's plans
B)   evaluation of possible benefits both tangible and intangible to the firm's triple bottom line
C)   identification of social responsibility causes or programs consistent with the company's mission
D)   selection of a team leader and assignment of tasks and task deadlines for team members
E)   creation or selection of a theme, slogan, spokesperson, etc., for marketing cohesivenessF) A) and E)
G) B) and D)

Question 9

The personal moral philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A)   existentialism.
B)   moral idealism.
C)   communism.
D)   socialism.
E)   capitalism.F) A) and E)
G) A) and B)

Question 10

Sustainable development refers to

Accepted Answer

A)   placing restraints on a company's growth until all ancillary support services are in place to ensure a new venture's success.
B)   global economies that are slowly moving from an agrarian-base to an industrial base.
C)   adhering to worldwide standards for environmental quality and green marketing practices.
D)   marketing efforts to produce, promote, and reclaim environmentally sensitive products.
E)   conducting business in a way that protects the natural environment while making economic progress.F) B) and E)
G) C) and D)

Question 11

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Accepted Answer

A)   social responsibility.
B)   moral idealism.
C)   utilitarianism.
D)   hedonism.
E)   the Golden Rule.F) D) and E)
G) All of the above

Question 12

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

Accepted Answer

A)   a business mission.
B)   a social audit.
C)   the strategic marketing process.
D)   a SWOT analysis.
E)   an accountability analysis.F) A) and B)
G) D) and E)

Question 13

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that...

Question 14

Define green marketing and provide an example.

Accepted Answer

Green marketing refers to a company's ma...

Question 15

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A)   ideals.
B)   morals.
C)   ethics.
D)   culture.
E)   diversity.F) A) and D)
G) B) and C)

Question 16

A formal statement of ethical principles and rules of conduct is referred to as

Accepted Answer

A)   an ethical mission.
B)   a moral code.
C)   a core value pronouncement.
D)   a code of conduct.
E)   a code of ethics.F) D) and E)
G) B) and D)

Question 17

All of the following are the result of an interest in the triple bottom line except which?

Accepted Answer

A)   sustainable development
B)   cause marketing
C)   environmental scans
D)   green marketing
E)   social auditsF) B) and E)
G) A) and B)

Question 18

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

Accepted Answer

A)   social responsibility.
B)   moral idealism.
C)   utilitarianism.
D)   hedonism.
E)   religion.F) B) and D)
G) A) and D)

Question 19

What are the five steps in a social audit?

Accepted Answer

A social audit consists of the following...

Question 20

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

Accepted Answer

A)   $100 million
B)   $2.2 trillion
C)   $300 billion
D)   $500 billion
E)   $700 billionF) A) and B)
G) A) and C)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Correct Answer
verified

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Correct Answer
verified

What are the five steps in a social audit?

Correct Answer
verified
A social audit consists of the following...
View Answer

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

Correct Answer
verified

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct Answer
verified

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Correct Answer
verified

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

Correct Answer
verified

Define green marketing and provide an example.

Correct Answer
verified
Green marketing refers to a company's ma...
View Answer

A global undertaking to further environmental quality and green marketing efforts is the

Correct Answer
verified

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. Which of the following is one of the five steps of the audit?

Correct Answer
verified

All of the following are the result of an interest in the triple bottom line except which?

Correct Answer
verified

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

Correct Answer
verified

Describe the three major concepts of social responsibility.

Correct Answer
verified
The three concepts of social responsibil...
View Answer

Correct Answer
verified

A formal statement of ethical principles and rules of conduct is referred to as

Correct Answer
verified

A code of ethics is a formal statement of ethical principles and

Correct Answer
verified

Sustainable development refers to

Correct Answer
verified

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Correct Answer
verified
The two kinds of unethical behavior that...
View Answer

Copyrights, trademarks, and patents are ________, so unauthorized use is illegal.

Correct Answer
verified

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A moral philosophy that exists in the Consumer Bill of Rights and is favored by moral philosophers and consumer interest groups is referred to as

Correct AnswerverifiedShow Answer

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal. In short, cause marketing may be a valued ________ for brands and companies, all other things being equal.

Correct AnswerverifiedShow Answer

What are the five steps in a social audit?

Correct AnswerverifiedA social audit consists of the following...View AnswerShow Answer

A systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility is referred to as

Correct AnswerverifiedShow Answer

The personal moral philosophy of utilitarianism underlies the economic tenets of

Correct AnswerverifiedShow Answer

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month. This is an example of how a small business can engage in

Correct AnswerverifiedShow Answer

A personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome, is referred to as

Correct AnswerverifiedShow Answer

Define green marketing and provide an example.

Correct AnswerverifiedGreen marketing refers to a company's ma...View AnswerShow Answer

A global undertaking to further environmental quality and green marketing efforts is the

Correct AnswerverifiedShow Answer

A social audit is a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility. Which of the following is one of the five steps of the audit?

Correct AnswerverifiedShow Answer

All of the following are the result of an interest in the triple bottom line except which?

Correct AnswerverifiedShow Answer

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

Correct AnswerverifiedShow Answer

Describe the three major concepts of social responsibility.

Correct AnswerverifiedThe three concepts of social responsibil...View AnswerShow Answer

Correct AnswerverifiedShow Answer

A formal statement of ethical principles and rules of conduct is referred to as

Correct AnswerverifiedShow Answer

A code of ethics is a formal statement of ethical principles and

Correct AnswerverifiedShow Answer

Sustainable development refers to

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Correct AnswerverifiedThe two kinds of unethical behavior that...View AnswerShow Answer

Copyrights, trademarks, and patents are ________, so unauthorized use is illegal.

Correct AnswerverifiedShow Answer

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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A social audit consists of the following...
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Correct Answer
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Correct Answer
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Correct Answer
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Green marketing refers to a company's ma...
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Correct Answer
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Correct Answer
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The three concepts of social responsibil...
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Correct Answer
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Correct Answer
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The two kinds of unethical behavior that...
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Correct Answer
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Correct Answer
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