Question 1

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)   The three concepts of social responsibility are economic responsibility, internal social responsibility, and external social responsibility.
B)   Organizations are part of a larger society and are accountable to that society for their actions.
C)   Societal responsibility focuses on the obligations an organization has to its customers, employees, suppliers, and distributors.
D)   The duty of an organization is most easily understood at the societal responsibility level.
E)   Social responsibility cannot be taught; it is an innate outgrowth of a person's moral and ethical belief system.F) A) and B)
G) A) and C)

Question 2

Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every quarter there is a company cookout. After the meal, the employee (from owner to members of the cleaning staff)  who had the best idea for improving the restaurant is awarded a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This exemplifies which key AMA ethical value?

Accepted Answer

A)   honesty
B)   responsibility
C)   fairness
D)   respect
E)   opennessF) C) and D)
G) B) and D)

Question 3

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period are

Accepted Answer

A)   acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights.
B)   acceptable provided the salesperson doesn't mind.
C)   occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices.
D)   not acceptable because consumers have an obligation to act ethically and responsibly.
E)   not acceptable unless the participants are nonprofit organizations or charities.F) B) and E)
G) B) and C)

Question 4

Moral idealism refers to a personal moral philosophy that centers around a belief

Accepted Answer

A)   that good will always triumph over evil.
B)   in the Golden Rule, "You should treat others as you would like others to treat you."
C)   that all human beings are basically good.
D)   that individual rights or duties are universal, regardless of the outcome.
E)   in "the greatest good for the greatest number."F) A) and E)
G) A) and C)

Question 5

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A)   A large majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
B)   The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)   The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
D)   Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)   Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.F) B) and E)
G) B) and D)

Question 6

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Accepted Answer

A)   Economic Espionage Act and Foreign Corrupt Practices Act.
B)   Transparency International Act and Dumpster Diving Act.
C)   Global Rights Protection Act and Foreign Corrupt Practices Act.
D)   Consumer Bill of Rights Act and Economic Espionage Act.
E)   Fair Trade Practices Act and Bribery Protection Act.F) A) and D)
G) B) and E)

Question 7

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)   An employee is unhappy because his company is downsizing.
B)   An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)   A salesperson for a company finds out that a member of his softball team, who works for another firm, stole some office supplies so she tells his boss, a mutual friend.
D)   An employee criticizes his employer's finance personnel to his fellow coworkers for picking the wrong stocks in his retirement fund; they lost value last year due despite a strong market.
E)   An employee spends the afternoon at work studying for her test rather than counting inventory as she was supposed to be doing.F) A) and D)
G) A) and E)

Question 8

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes known only to the manufacturer and the supplier. The rival discovered an email password and was able to access the manufacturer's codes on the supplier's network. This is an example of

Accepted Answer

A)   corporate intelligence.
B)   economic espionage.
C)   clandestine trade secrets.
D)   industrial sleuthing.
E)   competitive surveillance.F) A) and C)
G) None of the above

Question 9

Explain how Anheuser-Busch practices societal responsibility.

Accepted Answer

Societal responsibility refers to obliga...

Question 10

Toyota Motor Corporation now has a goal to transition from carmaker to

Accepted Answer

A)   gasoline combustion engine expert.
B)   space exploration firm.
C)   entertainment giant.
D)   technology guru.
E)   mobility company.F) A) and B)
G) A) and C)

Question 11

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   the marketing concept.
D)   green marketing.
E)   cause marketing.F) B) and C)
G) C) and D)

Question 12

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, and muscular dystrophy. MasterCard gives a modest percentage of charges from its credit card charges to the institutions. What is this called and how does it affect cardholders' behavior?

Accepted Answer

This practice is called cause marketing,...

Question 13

In most countries, copyrights, trademarks, and patents are viewed as intellectual property, and unauthorized use, reproduction, or distribution of intellectual property is illegal. In a few countries, however, copying enjoys a long tradition, does not carry a stigma, and is legal. For example, copying a masterpiece may be historically considered an art form in its own right. The difference between these two groups of countries shows that ________ affect(s)  the view of ethical behavior held in each country.

Accepted Answer

A)   business culture
B)   industry practices
C)   corporate culture
D)   corporate expectations
E)   societal culture and normsF) B) and D)
G) All of the above

Question 14

What is the difference between standard charitable contributions and cause marketing?

Accepted Answer

A firm's standard charitable contributio...

Question 15

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by ________ in ________.

Accepted Answer

A)   President John F. Kennedy; 1962
B)   President Ronald Reagan; 1983
C)   President Bill Clinton; 1996
D)   President George W. Bush; 2003
E)   President Barack Obama; 2009F) C) and D)
G) A) and E)

Question 16

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Accepted Answer

A)   be heard.
B)   be treated courteously.
C)   safety.
D)   quality.
E)   be informed.F) B) and E)
G) None of the above

Question 17

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo...

Question 18

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Accepted Answer

A)   kaizen (continuous improvement) 
B)   genchi genbutsu (empower people) 
C)   respect
D)   challenge
E)   competitionF) A) and B)
G) B) and E)

Question 19

All of the following are typically addressed by an organization's code of ethics except which?

Accepted Answer

A)   the dress, sayings, and manner of work of employees
B)   contributions to political parties and government officials
C)   customer and supplier relationships
D)   accurate recordkeeping
E)   conflicts of interestF) All of the above
G) A) and E)

Question 20

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Accepted Answer

The four ways can be determined by placi...

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Correct Answer
verified

Explain how Anheuser-Busch practices societal responsibility.

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Correct Answer
verified

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Correct Answer
verified
The four ways can be determined by placi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period are

Correct Answer
verified

What is the difference between standard charitable contributions and cause marketing?

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

All of the following are typically addressed by an organization's code of ethics except which?

Correct Answer
verified

Correct Answer
verified

Which of the following statements about social responsibility is most accurate?

Correct Answer
verified

Which of the following statements concerning cause marketing is most accurate?

Correct Answer
verified

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct Answer
verified
Utilitarianism is a personal moral philo...
View Answer

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Correct Answer
verified

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by in .

Correct Answer
verified

Moral idealism refers to a personal moral philosophy that centers around a belief

Correct Answer
verified

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Correct Answer
verified

Toyota Motor Corporation now has a goal to transition from carmaker to

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 300 million women and their babies against maternal and neonatal tetanus. This is an example of

Correct AnswerverifiedShow Answer

Explain how Anheuser-Busch practices societal responsibility.

Correct AnswerverifiedSocietal responsibility refers to obliga...View AnswerShow Answer

Toyota employs all of the following principles and practices as part of "The Toyota Way" except which?

Correct AnswerverifiedShow Answer

Explain the four ways to classify marketing decisions according to ethical and legal relationships.

Correct AnswerverifiedThe four ways can be determined by placi...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis practice is called cause marketing,...View AnswerShow Answer

Practices such as misredeeming coupons, making fraudulent returns of merchandise, filing warranty claims after the claim period are

Correct AnswerverifiedShow Answer

What is the difference between standard charitable contributions and cause marketing?

Correct AnswerverifiedA firm's standard charitable contributio...View AnswerShow Answer

All of the following are typically addressed by an organization's code of ethics except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about social responsibility is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements concerning cause marketing is most accurate?

Correct AnswerverifiedShow Answer

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct AnswerverifiedUtilitarianism is a personal moral philo...View AnswerShow Answer

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

Correct AnswerverifiedShow Answer

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by ________ in ________.

Correct AnswerverifiedShow Answer

Moral idealism refers to a personal moral philosophy that centers around a belief

Correct AnswerverifiedShow Answer

Two laws specifically intended to curb economic espionage and bribery in international marketing are

Correct AnswerverifiedShow Answer

Toyota Motor Corporation now has a goal to transition from carmaker to

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Societal responsibility refers to obliga...
View Answer

Correct Answer
verified

Correct Answer
verified
The four ways can be determined by placi...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This practice is called cause marketing,...
View Answer

Correct Answer
verified

Correct Answer
verified
A firm's standard charitable contributio...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Utilitarianism is a personal moral philo...
View Answer

Correct Answer
verified

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by in .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified