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Exam 3: Scanning the Marketing Environment

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Question 81

Multiple Choice

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What is the purpose of copyright law?

A) provide incentives for increased competition
B) give inventors of new and novel products the right to exclude others from making, using, or selling products that infringe the patented invention
C) level the playing field between inventors who work for large corporations and those who work on their own
D) guarantee the quality and safety of any product produced or distributed in the United States
E) give an author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work

F) C) and D)
G) B) and C)

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Question 82

Multiple Choice

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It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?

A) Food and Drug Administration
B) U.S. Department of Justice
C) Federal Trade Commission
D) Better Business Bureau
E) American Marketing Association

F) C) and D)
G) B) and C)

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Question 83

Multiple Choice

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Environmental scanning refers to

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Only two companies, Intel and AMD, design the computer processors for the majority of laptops and desktops sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS) has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ________ forces in the marketplace.

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how ________ forces help improve or replace existing products and companies.

All of the following are economic indicators except which?

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of __________ force.

The post-millennial generation that includes consumers born between 1997 and 2010 is known as

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000. One-third of that went to local, state, and federal income taxes and another third went to pay for a home mortgage, car payments, food, clothing, and other necessities. What is the remaining third called?

The Federal Trade Commission investigated Google as potentially being a(n) ________, but found that despite its very large market share, it had not harmed competition.

A seller's requirement that the purchaser of one product also buy another item in the line is called

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?