Question 1

Markdowns can be used to

Accepted Answer

A)   increase competition with other retailers in the immediate vicinity.
B)   placate dissatisfied customers.
C)   enhance customer perceptions of product quality.
D)   increase demand for complementary products.
E)   create a sense of urgency among repeat buyers.F) B) and E)
G) A) and C)

Question 2

All of these are characteristics of warehouse clubs except which?

Accepted Answer

A)   Customers are attracted by the ultra-low prices and surprise deals on selected merchandise.
B)   The stores are used to clear excess merchandise.
C)   Customers must pay an annual membership fee.
D)   The stores carry 3,700 to 8,000 items.
E)   The stores are rather stark outlets with no elaborate displays and generally low levels of service.F) A) and D)
G) B) and E)

Question 3

Figure 16-10
-According to Figure 16-10 above, D represents which stage of the retail life cycle?

Accepted Answer

A)   decline
B)   stabilization
C)   obsolescence
D)   maturity
E)   accelerated developmentF) B) and D)
G) B) and C)

Question 4

A grocery manufacturer that is seeking an agent that would act on its behalf on a permanent basis and receive a commission should use a

Accepted Answer

A)   food broker.
B)   grocery broker.
C)   selling agent.
D)   dual distribution system.
E)   rack jobber.F) B) and C)
G) None of the above

Question 5

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store is referred to as

Accepted Answer

A)   functional qualities.
B)   level of service.
C)   shopper marketing.
D)   lifestyle attributes.
E)   psychographic elements.F) C) and D)
G) A) and B)

Question 6

Which type of outlet is most likely in its maturity stage of the retail life cycle?

Accepted Answer

A)   single-price stores
B)   single-brand stores
C)   online retailers
D)   business-district retailers
E)   convenience storesF) B) and E)
G) A) and D)

Question 7

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. For expectant mothers, it offers advice and personal shopping services, help with hair and/or make-up problems, and free delivery. A Woman's Place is an example of ________ retailer.

Accepted Answer

A)   a franchise
B)   a self-service
C)   a limited-service
D)   a full-service
E)   an upscaleF) B) and E)
G) A) and D)

Question 8

Figure 16-10
-According to Figure 16-10 above, market share reaches its highest level during which stage of the retail life cycle?

Accepted Answer

A)   early growth
B)   accelerated development
C)   decline
D)   maturity
E)   either early growth or maturityF) All of the above
G) A) and E)

Question 9

According to the retail life cycle, in which stage would market share rise gradually, although profits may be low because of start-up costs?

Accepted Answer

A)   decline
B)   maturity
C)   introduction
D)   accelerated development
E)   early growthF) D) and E)
G) None of the above

Exam 16: Retailing and Wholesaling

All of these are characteristics of warehouse clubs except which?

Correct Answer
verified

Correct Answer
verified

Figure 16-10 -According to Figure 16-10 above, market share reaches its highest level during which stage of the retail life cycle?

Correct Answer
verified

A grocery manufacturer that is seeking an agent that would act on its behalf on a permanent basis and receive a commission should use a

Correct Answer
verified

Figure 16-10 -According to Figure 16-10 above, D represents which stage of the retail life cycle?

Correct Answer
verified

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store is referred to as

Correct Answer
verified

According to the retail life cycle, in which stage would market share rise gradually, although profits may be low because of start-up costs?

Correct Answer
verified

Which type of outlet is most likely in its maturity stage of the retail life cycle?

Correct Answer
verified

Markdowns can be used to

Correct Answer
verified

Exam 16: Retailing and Wholesaling

All of these are characteristics of warehouse clubs except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 16-10 -According to Figure 16-10 above, market share reaches its highest level during which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

A grocery manufacturer that is seeking an agent that would act on its behalf on a permanent basis and receive a commission should use a

Correct AnswerverifiedShow Answer

Figure 16-10 -According to Figure 16-10 above, D represents which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store is referred to as

Correct AnswerverifiedShow Answer

According to the retail life cycle, in which stage would market share rise gradually, although profits may be low because of start-up costs?

Correct AnswerverifiedShow Answer

Which type of outlet is most likely in its maturity stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Markdowns can be used to

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified