Question 1

Managing Eddie Bauer's ________ is a complex task due to starkly different objectives: efficiently keeping the products most desired by customers replenished and displayed on store shelves for one channel, while providing wider product assortments and even customized products shipped from a distribution center for another.

Accepted Answer

A)   competitors
B)   retail partners
C)   supply chain
D)   retail outlets
E)   discounted merchandising armF) A) and B)
G) A) and C)

Question 2

At Saks Fifth Avenue, point-of-sale scanner technology records each day's sales. ''When stock falls below a minimum level, a replenishment order is automatically sent. Vendors such as Donna Karan (DKNY)  receive the order, which is processed and delivered within 48 hours. This system has effectively reduced

Accepted Answer

A)   dependability.
B)   product flow.
C)   replenishment time.
D)   supply lag.
E)   logistical lag.F) A) and B)
G) A) and C)

Question 3

One firm's marketing channel being used to sell another firm's products is referred to as

Accepted Answer

A)   dual distribution.
B)   cooperative distribution.
C)   an integrated channel alliance.
D)   a multichannel venture.
E)   a strategic channel alliance.F) A) and E)
G) B) and D)

Question 4

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Accepted Answer

A)   context
B)   information
C)   variety
D)   pre- and postsale services
E)   adaptationF) A) and E)
G) A) and D)

Question 5

Automakers such as Chrysler, Ford, and General Motors utilize ________ networks.

Accepted Answer

A)   dealer
B)   broker
C)   retailer
D)   distributor
E)   wholesalerF) B) and D)
G) B) and C)

Question 6

Which statement regarding supply chains is most accurate?

Accepted Answer

A)   The most common form of supply chain is the collaborative-response efficiency strategy.
B)   In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
C)   There is no one best supply chain for every company.
D)   The longer the supply chain, the greater the economies of scale and the better the profit margins.
E)   Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.F) C) and E)
G) D) and E)

Question 7

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Accepted Answer

A)   salvage marketing.
B)   materials transformation.
C)   cyclical materials handling.
D)   reverse logistics.
E)   cause-related marketing.F) B) and D)
G) A) and C)

Question 8

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Accepted Answer

A)   salvage marketing.
B)   materials transformation.
C)   reverse materials handling.
D)   reverse logistics.
E)   cause-related marketing.F) A) and C)
G) All of the above

Question 9

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Accepted Answer

A)   cost-effective
B)   broadly expanded
C)   responsive or efficient
D)   centrally located
E)   geographically distributedF) A) and E)
G) A) and B)

Question 10

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

Accepted Answer

A)   variety.
B)   scope.
C)   depth.
D)   scale.
E)   length.F) A) and C)
G) A) and E)

Question 11

A channel captain is

Accepted Answer

A)   a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed) .
B)   a channel member (producer, wholesaler, or retailer)  that coordinates, directs, and supports other channel members.
C)   a channel team member known for expertise in cutting through red tape.
D)   a person responsible for implementing a firm's mission statement, linking all members of the marketing channel through a common goal.
E)   the person with greatest authority who represents his or her channel in the distribution chain.F) A) and E)
G) B) and E)

Question 12

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Accepted Answer

A)   it provides a point of difference for a retailer or distributor.
B)   it eliminates channel conflict.
C)   it is usually chosen for convenience.
D)   it has market coverage benefits.
E)   it is the most common form of distribution intensity.F) C) and D)
G) A) and C)

Question 13

Resale restrictions exist if a supplier

Accepted Answer

A)   requires a channel member to sell only its products.
B)   requires a channel member to finance all loans through the supplier's bank.
C)   attempts to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.
D)   attempts to sell used or pre-owned products as new.
E)   attempts to sell used products that have expired or will soon become obsolete without informing the buyer.F) C) and E)
G) B) and E)

Question 14

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Accepted Answer

A direct channel exists where a producer...

Question 15

Convenience in a supply chain refers to the concept that

Accepted Answer

A)   there should be a minimum of effort on the part of the buyer in doing business with the supplier.
B)   all products or services should be available 24 hours a day, 7 days a week, and 365 days a year.
C)   all tasks required to make an exchange are the sole responsibility of the supplier.
D)   an exchange requires equal effort by both the buyer and supplier.
E)   all logistical services are provided by a supplier network.F) C) and E)
G) B) and E)

Question 16

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   facilitating
C)   grading
D)   risk-taking
E)   logisticalF) A) and B)
G) A) and D)

Question 17

Enhancing a product or service to make it more appealing to buyers is ________ utility.

Accepted Answer

A)   time
B)   place
C)   possession
D)   form
E)   transactionalF) B) and E)
G) C) and D)

Question 18

Inspecting, testing, or judging products and assigning them quality grades is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   logistical
C)   storing
D)   facilitating
E)   risk-takingF) B) and E)
G) A) and E)

Question 19

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Accepted Answer

A)   storing.
B)   financing.
C)   transporting.
D)   risk taking.
E)   merchandising.F) None of the above
G) A) and E)

Question 20

Figure 15-10
-Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z)  include all of these except which?

Accepted Answer

A)   communication
B)   dependability
C)   convenience
D)   warehousing
E)   timeF) A) and D)
G) B) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Correct Answer
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Correct Answer
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Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z) include all of these except which?

Correct Answer
verified

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Correct Answer
verified

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

Correct Answer
verified

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function performed by channel intermediaries.

Correct Answer
verified

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Correct Answer
verified

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Correct Answer
verified

Enhancing a product or service to make it more appealing to buyers is ________ utility.

Correct Answer
verified

Resale restrictions exist if a supplier

Correct Answer
verified

A channel captain is

Correct Answer
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Which statement regarding supply chains is most accurate?

Correct Answer
verified

Automakers such as Chrysler, Ford, and General Motors utilize ________ networks.

Correct Answer
verified

Convenience in a supply chain refers to the concept that

Correct Answer
verified

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct Answer
verified

Inspecting, testing, or judging products and assigning them quality grades is an example of a ________ function performed by channel intermediaries.

Correct Answer
verified

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Correct Answer
verified
A direct channel exists where a producer...
View Answer

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Correct Answer
verified

One firm's marketing channel being used to sell another firm's products is referred to as

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z) include all of these except which?

Correct AnswerverifiedShow Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more ________ in meeting customer requirements.

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

Correct AnswerverifiedShow Answer

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Correct AnswerverifiedShow Answer

The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is referred to as

Correct AnswerverifiedShow Answer

Enhancing a product or service to make it more appealing to buyers is ________ utility.

Correct AnswerverifiedShow Answer

Resale restrictions exist if a supplier

Correct AnswerverifiedShow Answer

A channel captain is

Correct AnswerverifiedShow Answer

Which statement regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

Automakers such as Chrysler, Ford, and General Motors utilize ________ networks.

Correct AnswerverifiedShow Answer

Convenience in a supply chain refers to the concept that

Correct AnswerverifiedShow Answer

Most Apple retail stores have a Genius Bar staffed with highly trained personnel who can help customers with their purchases of iPads, iPhones, and other Apple products and services. Which buying requirement is Apple satisfying with its Genius Bar?

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct AnswerverifiedShow Answer

Inspecting, testing, or judging products and assigning them quality grades is an example of a ________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

With respect to consumer product and service marketing channels, what are the key differences between a direct and an indirect channel?

Correct AnswerverifiedA direct channel exists where a producer...View AnswerShow Answer

Butler-McDonald, an Indianapolis firm, recycles outdated computers to reclaim reusable materials such as plastics, copper, zinc, silver, and gold. Butler-McDonald is implementing

Correct AnswerverifiedShow Answer

One firm's marketing channel being used to sell another firm's products is referred to as

Correct AnswerverifiedShow Answer

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A direct channel exists where a producer...
View Answer

Correct Answer
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Correct Answer
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