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Exam 15: Managing Marketing Channels and Supply Chains

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Question 51

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Figure 15-2 -Intermediaries perform three basic functions. In Figure 15-2 above, Box A represents ________ function.

A) a middleman
B) a logistical
C) a facilitating
D) an operational
E) a transactional

F) C) and D)
G) A) and C)

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Question 52

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Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

A) 1 to 2
B) 4 to 5
C) 8 to 10
D) 12 to 15
E) 25 to 30

F) A) and D)
G) D) and E)

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Question 53

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Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

Mail-order selling, catalog sales, telemarketing, interactive media, and televised home shopping are all examples of

An efficient consumer response system refers to

Figure 15-2 -Intermediaries perform three basic functions. In Figure 15-2 above, B represents ________ function.

A small electronics company has begun production of a line of high-quality, professional studio-model components targeted at audiophiles who shop at thousands of specialty stores across the United States. How should the electronics company best distribute its new products?

Full-line forcing is a special kind of ________. This practice involves a supplier requiring that a channel member carry its full line of products in order to sell a specific item in the supplier's line.

A marketing channel intermediary that purchases merchandise for resale at retail outlets is engaging in ________ function.

CPW (Cereals Partners Worldwide) is a ________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

The most important consideration in choosing a marketing channel when buyers have limited knowledge or desire specific data about a product or service is to provide

As it relates to the definition of logistics management, flow refers to decisions needed to move

Efficient supply chains

Two sources of horizontal conflict are common, including when

-Channel Sales and Profit Marketing DashboardCharlesburg Furniture sells its furniture through furniture store chains, independent furniture stores, and department store chains, mostly in the southern United States. The company has traditionally allocated its marketing funds for cooperative advertising, in-store displays, and retail sales support on the basis of dollar sales by channel. According to the Marketing Dashboard above, it should consider

Which type of distribution lies between the two distribution extremes and means that a firm selects a few retail outlets in a specific geographical area to carry its products?

________ is an intermediary that sells to consumers.

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk taking, they are performing ________ functions.

In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use ________ supply chain to meet these requirements.