Question 1

Figure 15-10
-Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and

Accepted Answer

A)   order processing
B)   materials handling and warehousing
C)   time
D)   inventory
E)   transportationF) A) and E)
G) A) and B)

Question 2

Sports Port, a motorcycle and fishing boat retailer in rural Minnesota, was the world's largest dealer for Crestliner fishing boats. To meet the demand of his many customers, the owner of Sports Port works with a wide variety of channel members, ranging from the manufacturer to trucking firms, other retailers, and even detailers. Such a diverse channel of distribution often resulted in channel conflict. However, due to his strong consumer following, the owner of Sports Port had the power to resolve disputes between channel members. The owner of Sports Port serves as the ________ in the channel of distribution.

Accepted Answer

A)   wholesaler
B)   producer
C)   channel spokesperson
D)   channel captain
E)   channel arbitratorF) B) and D)
G) All of the above

Question 3

An invaluable component of supply chain management is its application of ________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Accepted Answer

A)   wholesaler cooperatives
B)   mathematical and statistical models
C)   sophisticated information technology
D)   continuous inventory management
E)   standardized distribution protocolsF) C) and D)
G) B) and C)

Question 4

Abraham has developed a lawn care service that will revolutionize the lawn care industry. He has limited operating capital and yet still wants a wide distribution of his new product. Which of these options would be the best choice for Abraham?

Accepted Answer

A)   He should develop an administered vertical marketing system.
B)   He should establish a corporate vertical marketing system.
C)   He should open branch offices around the country to provide the exposure he needs.
D)   He should establish a wholesaler-sponsored voluntary chain.
E)   He should establish a service-sponsored retail franchise system.F) A) and B)
G) A) and E)

Question 5

The time from ordering an item until it is received and ready for use or sale is referred to as

Accepted Answer

A)   order cycle time.
B)   order handling time.
C)   order-to-ship duration.
D)   purchase cycle.
E)   logistics cycle.F) A) and C)
G) All of the above

Question 6

A commonly used indirect channel moves product from producer to retailer to consumer. Automobile manufacturers use this channel because

Accepted Answer

A)   inventory is unpredictable.
B)   the cost of inventory makes it too expensive to use a wholesaler.
C)   there is little if any seasonal demand.
D)   the risk lies solely with the manufacturer.
E)   the retail outlets are regionally located.F) A) and B)
G) A) and C)

Question 7

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

Accepted Answer

A)   an ultimate consumer.
B)   a manufacturer.
C)   a wholesaler.
D)   a retailer.
E)   a distributor.F) B) and C)
G) A) and B)

Question 8

Forward integration refers to

Accepted Answer

A)   a retailer that owns a manufacturing operation.
B)   a wholesaler that owns a manufacturing operation.
C)   retailers that form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D)   a producer that owns an intermediary at the next level down in the marketing channel.
E)   channels in which all members own stock in the manufacturer's company.F) C) and D)
G) A) and B)

Question 9

An example of ________ utility involves intermediaries shipping goods directly to buyers of a product.

Accepted Answer

A)   time
B)   form
C)   place
D)   possession
E)   transactionalF) A) and B)
G) B) and E)

Question 10

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)   lateral conflict.
B)   horizontal conflict.
C)   vertical conflict.
D)   distributor conflict.
E)   contractual conflict.F) All of the above
G) A) and D)

Question 11

Which statement regarding supply chains is most accurate?

Accepted Answer

A)   The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B)   The most common form of supply chain is the collaborative-response efficiency strategy.
C)   In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
D)   The longer the supply chain, the greater the economies of scale and the better the profit margin.
E)   Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.F) C) and D)
G) A) and E)

Question 12

Time, dependability, communication, and convenience are all important concepts of ________, within the context of the supply chain.

Accepted Answer

A)   customer service
B)   supplier service
C)   wholesaler service
D)   retailer service
E)   stakeholder serviceF) A) and B)
G) A) and C)

Question 13

________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Accepted Answer

A)   Direct marketing
B)   Indirect marketing
C)   Intensive marketing
D)   Multichannel marketing
E)   Automated marketingF) B) and E)
G) A) and B)

Question 14

The typical order cycle includes all of these elements except which?

Accepted Answer

A)   order processing
B)   transportation
C)   cross-docking
D)   documentation
E)   order transmittalF) A) and C)
G) A) and D)

Question 15

One consideration in choosing a marketing channel is profitability, which is determined by the margins earned for each channel member and for the channel as a whole. Based on this information, which of these statements would be most accurate?

Accepted Answer

A)   The more responsibilities a channel member takes in terms of distribution, advertising, and selling expenses, the greater the potential for manufacturer profitability.
B)   The more responsibilities the manufacturer assumes relative to its channel members, the greater the potential for profitability.
C)   The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)   While channel members can increase profitability by taking on distribution and selling expenses, advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)   Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.F) All of the above
G) B) and C)

Question 16

Amazon uses supply chain and logistics management to

Accepted Answer

A)   make sure that it maintains the authority that comes with being the channel captain.
B)   avoid having to use quick response replenishment.
C)   lessen the amount of communication that is necessary between it and its suppliers.
D)   manage the flow of products from its suppliers to its distribution centers.
E)   implement its market divestment strategies.F) B) and C)
G) D) and E)

Question 17

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Accepted Answer

A)   franchising.
B)   service-oriented voluntary chains.
C)   channel-dominated voluntary chains.
D)   distributorship cooperatives.
E)   direct marketing.F) A) and B)
G) A) and C)

Question 18

Under the Clayton Act, ________ with existing channel members may be illegal.

Accepted Answer

A)   a refusal to cooperate
B)   a refusal to deal
C)   sharing proprietary information
D)   horizontal integration
E)   disintermediationF) A) and C)
G) C) and D)

Question 19

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Accepted Answer

A)   an indirect channel.
B)   a direct channel.
C)   a multilevel channel.
D)   a full-service channel.
E)   a limited-service channel.F) D) and E)
G) All of the above

Question 20

What are the functions performed by intermediaries?

Accepted Answer

Intermediaries perform three basic funct...

Exam 15: Managing Marketing Channels and Supply Chains

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

Correct Answer
verified

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct Answer
verified

Time, dependability, communication, and convenience are all important concepts of ________, within the context of the supply chain.

Correct Answer
verified

Under the Clayton Act, ________ with existing channel members may be illegal.

Correct Answer
verified

Abraham has developed a lawn care service that will revolutionize the lawn care industry. He has limited operating capital and yet still wants a wide distribution of his new product. Which of these options would be the best choice for Abraham?

Correct Answer
verified

One consideration in choosing a marketing channel is profitability, which is determined by the margins earned for each channel member and for the channel as a whole. Based on this information, which of these statements would be most accurate?

Correct Answer
verified

The typical order cycle includes all of these elements except which?

Correct Answer
verified

Amazon uses supply chain and logistics management to

Correct Answer
verified

Which statement regarding supply chains is most accurate?

Correct Answer
verified

What are the functions performed by intermediaries?

Correct Answer
verified
Intermediaries perform three basic funct...
View Answer

An invaluable component of supply chain management is its application of ________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Correct Answer
verified

Forward integration refers to

Correct Answer
verified

A commonly used indirect channel moves product from producer to retailer to consumer. Automobile manufacturers use this channel because

Correct Answer
verified

An example of ________ utility involves intermediaries shipping goods directly to buyers of a product.

Correct Answer
verified

________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Correct Answer
verified

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and

Correct Answer
verified

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Correct Answer
verified

The time from ordering an item until it is received and ready for use or sale is referred to as

Correct Answer
verified

Correct Answer
verified

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

Your best friend just bought a longboard at BC Surf & Sport. In terms of the marketing channel, BC Surf & Sport is

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

Time, dependability, communication, and convenience are all important concepts of ________, within the context of the supply chain.

Correct AnswerverifiedShow Answer

Under the Clayton Act, ________ with existing channel members may be illegal.

Correct AnswerverifiedShow Answer

Abraham has developed a lawn care service that will revolutionize the lawn care industry. He has limited operating capital and yet still wants a wide distribution of his new product. Which of these options would be the best choice for Abraham?

Correct AnswerverifiedShow Answer

One consideration in choosing a marketing channel is profitability, which is determined by the margins earned for each channel member and for the channel as a whole. Based on this information, which of these statements would be most accurate?

Correct AnswerverifiedShow Answer

The typical order cycle includes all of these elements except which?

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

Which statement regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

What are the functions performed by intermediaries?

Correct AnswerverifiedIntermediaries perform three basic funct...View AnswerShow Answer

An invaluable component of supply chain management is its application of ________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Correct AnswerverifiedShow Answer

Forward integration refers to

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer. Automobile manufacturers use this channel because

Correct AnswerverifiedShow Answer

An example of ________ utility involves intermediaries shipping goods directly to buyers of a product.

Correct AnswerverifiedShow Answer

________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.

Correct AnswerverifiedShow Answer

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors. The six total logistics cost factors (A, B, C, D, E, and

Correct AnswerverifiedShow Answer

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Correct AnswerverifiedShow Answer

The time from ordering an item until it is received and ready for use or sale is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

There are three variations of contractual systems: wholesaler-sponsored voluntary chains, retailer-sponsored cooperatives, and

Correct AnswerverifiedShow Answer

Correct Answer
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verified

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verified

Correct Answer
verified

Correct Answer
verified
Intermediaries perform three basic funct...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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