Question 1

Any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products is referred to as

Accepted Answer

A)   a dealer.
B)   an agent.
C)   a retailer.
D)   a wholesaler.
E)   a distributor.F) A) and D)
G) A) and E)

Question 2

The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell to consumers from refrigerated trucks. This particular method of distribution is referred to as

Accepted Answer

A)   an indirect channel.
B)   a direct channel.
C)   a facilitated channel.
D)   a customer-service channel.
E)   a truck-jobber channel.F) A) and D)
G) D) and E)

Question 3

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco's standards, sometimes with procedures run remotely by Cisco. Most items are then drop-shipped to buyers, untouched by Cisco's employees. This is a description of Cisco's

Accepted Answer

A)   virtual logistics.
B)   supply chain.
C)   electronic data interchange.
D)   strategic information alliance.
E)   product-specific delivery system.F) B) and D)
G) All of the above

Question 4

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider ...

Question 5

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Accepted Answer

A)   backward integration.
B)   forward integration.
C)   vertical integration.
D)   joint venturing.
E)   horizontal integration.F) B) and C)
G) C) and E)

Question 6

A direct to consumer marketing channel refers to

Accepted Answer

A)   the distribution of products and services directly from the manufacturer's production site to end users.
B)   the traditional chain of distribution from manufacturer to retailer to consumer.
C)   the use of agents that represent a single producer and are responsible for the entire marketing function of that producer.
D)   a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.
E)   a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.F) B) and D)
G) C) and E)

Question 7

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

Accepted Answer

A)   full-line forcing.
B)   exclusive dealing.
C)   a refusal to deal.
D)   a resale restriction.
E)   a tying arrangement.F) All of the above
G) A) and C)

Question 8

Selective distribution is

Accepted Answer

A)   the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
B)   the distribution of products or services in markets where there are currently no other competitors.
C)   the distribution of products or services where the producer owns the entire channel of distribution.
D)   the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
E)   the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) A) and E)
G) C) and E)

Question 9

A middleman is

Accepted Answer

A)   a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)   a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)   any intermediary between a manufacturer and end-user markets.
D)   a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E)   an intermediary that sells to ultimate consumers.F) B) and E)
G) A) and D)

Question 10

Disintermediation refers to channel conflict that arises when

Accepted Answer

A)   a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B)   channel conflicts are resolved by a third party.
C)   a channel member bypasses another member and sells or buys products directly.
D)   channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E)   the entire distribution chain is eliminated, when a company sets up its own wholesaler and retailer network.F) B) and E)
G) C) and E)

Question 11

When you order a sweater from an L.L.Bean mail-order catalog, what type of marketing channel are you and the company using?

Accepted Answer

A)   cash and carry marketing channel
B)   intensive distribution channel
C)   selective distribution channel
D)   indirect marketing channel
E)   direct to consumer marketing channelF) C) and E)
G) A) and C)

Question 12

Channel conflict refers to

Accepted Answer

A)   disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B)   regulatory restrictions limiting the number of distributors that can sell a producer's products.
C)   situations in which one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D)   situations in which one distributor carries two competing brands.
E)   situations in which the producer does not' allow other channel members to have input regarding product specifications or benefits.F) A) and E)
G) B) and D)

Question 13

Manufacturers most likely would use exclusive distribution for which of these products?

Accepted Answer

A)   Timex watches, Hanes underwear, and Nike shoes
B)   Chanel perfume, Steinway pianos, and Baccarat crystal
C)   Oreos, Teddy Grahams, and Nilla Wafers
D)   paper clips, light bulbs, and file folders
E)   Stouffer's meals, Breyer's Ice Cream, and Coca-ColaF) B) and C)
G) A) and E)

Question 14

Briefly explain the differences between supply chain management and a marketing channel.

Accepted Answer

Supply chain management is the integrati...

Question 15

List and define the three major types of vertical marketing systems.

Accepted Answer

A vertical marketing system is a profess...

Question 16

Multichannel marketing

Accepted Answer

A)   creates greater elasticity of demand for its products.
B)   can leverage the value-adding capabilities of different channels.
C)   creates greater inelasticity of demand for its product.
D)   allows firms to legally circumvent paying taxes on revenue generated by online sales.
E)   allow customers to avoid shipping and handling charges.F) All of the above
G) A) and B)

Question 17

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Accepted Answer

A)   economic influence.
B)   expertise.
C)   identification with a particular channel member.
D)   legitimate rights through contracts.
E)   political connections.F) All of the above
G) A) and B)

Question 18

Which of these types of vertical marketing systems is least likely to experience channel conflict?

Accepted Answer

A)   corporate vertical marketing system
B)   wholesaler-sponsored voluntary chain
C)   retailer-sponsored cooperative
D)   franchise system
E)   administered vertical marketing systemF) A) and B)
G) A) and C)

Question 19

Franchising is one form of

Accepted Answer

A)   a corporate vertical marketing system.
B)   a horizontal marketing system.
C)   an administered vertical marketing system.
D)   a wholesaler-sponsored voluntary system.
E)   a contractual vertical marketing system.F) All of the above
G) B) and E)

Question 20

What is a channel captain? What is its function and how does it accomplish this?

Accepted Answer

Because channels consist of independent ...

Exam 15: Managing Marketing Channels and Supply Chains

When you order a sweater from an L.L.Bean mail-order catalog, what type of marketing channel are you and the company using?

Correct Answer
verified

Channel conflict refers to

Correct Answer
verified

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

Correct Answer
verified

Correct Answer
verified

A middleman is

Correct Answer
verified

Multichannel marketing

Correct Answer
verified

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct Answer
verified
Marketing executives typically consider ...
View Answer

Selective distribution is

Correct Answer
verified

A direct to consumer marketing channel refers to

Correct Answer
verified

Disintermediation refers to channel conflict that arises when

Correct Answer
verified

The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell to consumers from refrigerated trucks. This particular method of distribution is referred to as

Correct Answer
verified

What is a channel captain? What is its function and how does it accomplish this?

Correct Answer
verified
Because channels consist of independent ...
View Answer

Manufacturers most likely would use exclusive distribution for which of these products?

Correct Answer
verified

List and define the three major types of vertical marketing systems.

Correct Answer
verified
A vertical marketing system is a profess...
View Answer

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Correct Answer
verified

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Correct Answer
verified

Briefly explain the differences between supply chain management and a marketing channel.

Correct Answer
verified
Supply chain management is the integrati...
View Answer

Any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products is referred to as

Correct Answer
verified

Which of these types of vertical marketing systems is least likely to experience channel conflict?

Correct Answer
verified

Franchising is one form of

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

When you order a sweater from an L.L.Bean mail-order catalog, what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

Channel conflict refers to

Correct AnswerverifiedShow Answer

A supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A middleman is

Correct AnswerverifiedShow Answer

Multichannel marketing

Correct AnswerverifiedShow Answer

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct AnswerverifiedMarketing executives typically consider ...View AnswerShow Answer

Selective distribution is

Correct AnswerverifiedShow Answer

A direct to consumer marketing channel refers to

Correct AnswerverifiedShow Answer

Disintermediation refers to channel conflict that arises when

Correct AnswerverifiedShow Answer

The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell to consumers from refrigerated trucks. This particular method of distribution is referred to as

Correct AnswerverifiedShow Answer

What is a channel captain? What is its function and how does it accomplish this?

Correct AnswerverifiedBecause channels consist of independent ...View AnswerShow Answer

Manufacturers most likely would use exclusive distribution for which of these products?

Correct AnswerverifiedShow Answer

List and define the three major types of vertical marketing systems.

Correct AnswerverifiedA vertical marketing system is a profess...View AnswerShow Answer

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Correct AnswerverifiedShow Answer

Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices

Correct AnswerverifiedShow Answer

Briefly explain the differences between supply chain management and a marketing channel.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

Any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products is referred to as

Correct AnswerverifiedShow Answer

Which of these types of vertical marketing systems is least likely to experience channel conflict?

Correct AnswerverifiedShow Answer

Franchising is one form of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketing executives typically consider ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Because channels consist of independent ...
View Answer

Correct Answer
verified

Correct Answer
verified
A vertical marketing system is a profess...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Supply chain management is the integrati...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified