Question 1

Apple introduced the iPhone and iPad with multitouch screens, as well as the Magic Trackpad, also a multitouch device. These devices require consumers to use gestures (touch, swipe, tap, etc.)  to perform various functions. This could make the mouse, a device Apple invented in 1977 for its Apple II, obsolete. With the emergence of multitouch technologies, the mouse most likely is now in the ________ stage of its product life cycle.

Accepted Answer

A)   deletion
B)   cancellation
C)   decline
D)   maturity
E)   harvestingF) None of the above
G) All of the above

Question 2

Which of these is a product modification strategy?

Accepted Answer

A)   creating new advertising for a product
B)   improving a product's quality
C)   finding a new target market for a product
D)   creating a new use situation for a product
E)   altering a product's distributionF) A) and E)
G) C) and D)

Question 3

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to

Accepted Answer

A)   people rushing to get somewhere.
B)   people on a tight budget.
C)   people with dietary restrictions.
D)   people who are brand loyal.
E)   people who love to try new things.F) A) and B)
G) A) and C)

Question 4

When the Egg Farmers of Canada implemented its "Get Cracking" advertising campaign, the organization was trying to stimulate ________ demand.

Accepted Answer

A)   secondary
B)   selective
C)   derived
D)   generic
E)   primaryF) C) and E)
G) B) and C)

Question 5

Products that are introduced, decline, and seem to return have a ________ product life cycle.

Accepted Answer

A)   high-learning
B)   low-learning
C)   fashion
D)   fad
E)   generalizedF) C) and E)
G) D) and E)

Question 6

The time a product can be stored before it spoils is referred to as its

Accepted Answer

A)   product life cycle.
B)   use-by date.
C)   spoilage index.
D)   shelf life.
E)   expiration date.F) C) and D)
G) B) and E)

Question 7

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

Accepted Answer

A)   co-brands.
B)   private brands.
C)   fighting brands.
D)   brand extensions.
E)   subbrands.F) B) and D)
G) A) and B)

Question 8

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the product is facing a ________ barrier.

Accepted Answer

A)   usage
B)   risk
C)   value
D)   financial
E)   psychologicalF) B) and C)
G) B) and E)

Question 9

Explain the difference between trading up and trading down when repositioning a product.

Accepted Answer

Often a company decides to reposition it...

Question 10

Figure 11-1
-Figure 11-1 above represents the stages of the product life cycle. What does the section of the graph labeled A represent?

Accepted Answer

A)   introduction
B)   launch
C)   growth
D)   inception
E)   declineF) B) and E)
G) None of the above

Question 11

When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink)  to expedite the ordering process and provide a complete meal. This product modification approach is called

Accepted Answer

A)   a BOGO deal.
B)   product modification.
C)   product repositioning.
D)   product differentiation.
E)   product bundling.F) A) and B)
G) A) and E)

Question 12

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as

Accepted Answer

A)   subbranding.
B)   multibranding.
C)   mixed branding.
D)   private branding.
E)   family branding.F) None of the above
G) A) and B)

Question 13

As product adopters in the diffusion of innovation, members of the late majority

Accepted Answer

A)   have a fear of debt and use neighbors and friends as information sources.
B)   are skeptical and have below average social status.
C)   are deliberate and use many informal social contacts.
D)   are leaders in social settings and have a slightly above average education.
E)   are venturesome, higher educated, and use multiple information sources.F) B) and D)
G) A) and D)

Question 14

In terms of the diffusion of innovation, early adopters account for ________ percent of product adopters.

Accepted Answer

A)   2.5
B)   13.5
C)   16
D)   34
E)   50F) B) and D)
G) B) and C)

Question 15

One of the primary benefits of branding for consumers is that branding

Accepted Answer

A)   identifies products of highest quality.
B)   guarantees lowest prices.
C)   makes decision making easier for consumers.
D)   indicates that products have more or newer features.
E)   makes advertising and other promotion unnecessary.F) A) and D)
G) A) and C)

Question 16

Thirty years ago, the Mississippi Gulf Coast was a nice place to vacation with a white sandy beach, golfing opportunities, resort hotels, and good seafood restaurants. With the addition of casinos, the Gulf Coast improved its odds of being a tourist destination for more travelers. This is an example of a ________ strategy.

Accepted Answer

A)   market-product grid
B)   diversification
C)   product modification
D)   market modification
E)   product repositioningF) C) and E)
G) A) and C)

Question 17

For more than 30 years, Starkist put 6.5 ounces of tuna into its regular-sized can. Today, Starkist puts only 6.125 ounces of tuna into the same-size can but charges the same price. Georgia-Pacific reduced the content of its Brawny paper towel six-roll pack by 20 percent without lowering the price. There are two sides to the ethical argument about this practice: that of consumer advocates and that of manufacturers. What is the practice called, and what is the basic position of each side?

Accepted Answer

The practice is called downsizing, which...

Question 18

A strategy of harvesting may be employed in the decline stage of a product life to

Accepted Answer

A)   maintain primary demand for a product category.
B)   acquire as many new customers as possible.
C)   maintain the ability to meet ongoing customers' requests.
D)   eliminate all production costs.
E)   reposition the product.F) None of the above
G) A) and B)

Question 19

Which of the following is a characteristic of the growth stage of the product life cycle?

Accepted Answer

A)   Advertising emphasis switches to primary demand.
B)   The proportion of repeat purchasers to initial purchasers grows.
C)   The number of distribution outlets shrinks due to growing inefficiencies.
D)   Profit margins increase as sales increase.
E)   Product features remain consistent to maximize profits.F) A) and E)
G) A) and D)

Question 20

Gatorade offers a range of product offerings. The firm uses one name for all its products in a product class. Gatorade is using a ________ strategy.

Accepted Answer

A)   multibranding
B)   family branding
C)   co-branding
D)   dual branding
E)   mixed brandingF) None of the above
G) A) and B)

Exam 11: Managing Successful Products, Services, and Brands

Correct Answer
verified
The practice is called downsizing, which...
View Answer

The time a product can be stored before it spoils is referred to as its

Correct Answer
verified

One of the primary benefits of branding for consumers is that branding

Correct Answer
verified

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as

Correct Answer
verified

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to

Correct Answer
verified

When the Egg Farmers of Canada implemented its "Get Cracking" advertising campaign, the organization was trying to stimulate ________ demand.

Correct Answer
verified

Gatorade offers a range of product offerings. The firm uses one name for all its products in a product class. Gatorade is using a ________ strategy.

Correct Answer
verified

Explain the difference between trading up and trading down when repositioning a product.

Correct Answer
verified
Often a company decides to reposition it...
View Answer

As product adopters in the diffusion of innovation, members of the late majority

Correct Answer
verified

Correct Answer
verified

Which of the following is a characteristic of the growth stage of the product life cycle?

Correct Answer
verified

Figure 11-1 -Figure 11-1 above represents the stages of the product life cycle. What does the section of the graph labeled A represent?

Correct Answer
verified

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the product is facing a ________ barrier.

Correct Answer
verified

Correct Answer
verified

Products that are introduced, decline, and seem to return have a ________ product life cycle.

Correct Answer
verified

When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink) to expedite the ordering process and provide a complete meal. This product modification approach is called

Correct Answer
verified

In terms of the diffusion of innovation, early adopters account for ________ percent of product adopters.

Correct Answer
verified

Which of these is a product modification strategy?

Correct Answer
verified

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

Correct Answer
verified

A strategy of harvesting may be employed in the decline stage of a product life to

Correct Answer
verified

Exam 11: Managing Successful Products, Services, and Brands

Correct AnswerverifiedThe practice is called downsizing, which...View AnswerShow Answer

The time a product can be stored before it spoils is referred to as its

Correct AnswerverifiedShow Answer

One of the primary benefits of branding for consumers is that branding

Correct AnswerverifiedShow Answer

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as

Correct AnswerverifiedShow Answer

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to

Correct AnswerverifiedShow Answer

When the Egg Farmers of Canada implemented its "Get Cracking" advertising campaign, the organization was trying to stimulate ________ demand.

Correct AnswerverifiedShow Answer

Gatorade offers a range of product offerings. The firm uses one name for all its products in a product class. Gatorade is using a ________ strategy.

Correct AnswerverifiedShow Answer

Explain the difference between trading up and trading down when repositioning a product.

Correct AnswerverifiedOften a company decides to reposition it...View AnswerShow Answer

As product adopters in the diffusion of innovation, members of the late majority

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of the growth stage of the product life cycle?

Correct AnswerverifiedShow Answer

Figure 11-1 -Figure 11-1 above represents the stages of the product life cycle. What does the section of the graph labeled A represent?

Correct AnswerverifiedShow Answer

If a customer is reluctant to try a new product because he'd have to change his normal everyday behaviors, the product is facing a ________ barrier.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Products that are introduced, decline, and seem to return have a ________ product life cycle.

Correct AnswerverifiedShow Answer

When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink) to expedite the ordering process and provide a complete meal. This product modification approach is called

Correct AnswerverifiedShow Answer

In terms of the diffusion of innovation, early adopters account for ________ percent of product adopters.

Correct AnswerverifiedShow Answer

Which of these is a product modification strategy?

Correct AnswerverifiedShow Answer

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

Correct AnswerverifiedShow Answer

A strategy of harvesting may be employed in the decline stage of a product life to

Correct AnswerverifiedShow Answer

Correct Answer
verified
The practice is called downsizing, which...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Often a company decides to reposition it...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified