Question 1

The movie Manchester by the Sea opened originally in a select number of theaters a week before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available at Redbox, via Amazon Prime Video, and on DVD/Blu-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should...

Question 2

Among business products, which of the following would most likely be considered supplies?

Accepted Answer

A)   laser printer
B)   phosphoric acid
C)   cleaning service
D)   magnetic resonance imaging (MRI)  scanner
E)   trash bagsF) A) and D)
G) B) and E)

Question 3

Screening and evaluation is the stage of the new-product development process

Accepted Answer

A)   at which prospective customers are exposed to new-product prototypes for the first time.
B)   at which new-product concepts that have been found viable are converted into actual prototypes.
C)   that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
D)   that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)   where consumers evaluate a new product's performance in an actual-use situation.F) A) and C)
G) A) and B)

Question 4

Services can be classified according to whether they are

Accepted Answer

A)   national or global.
B)   use independent contractors.
C)   privately owned or publicly owned.
D)   owned by individuals or corporations.
E)   business firms, nonprofit organizations, or government agencies.F) A) and B)
G) A) and C)

Question 5

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   development
E)   new-product strategy developmentF) A) and D)
G) B) and E)

Question 6

There are seven stages of the new-product development process. The last stage is

Accepted Answer

A)   business analysis.
B)   screening and evaluation.
C)   market testing.
D)   commercialization.
E)   development.F) B) and D)
G) None of the above

Question 7

Describe the different ways to define a product as new.

Accepted Answer

The term new in relation to a new produc...

Question 8

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Accepted Answer

A)   development
B)   market testing
C)   idea generation
D)   screening and evaluation
E)   business analysisF) A) and D)
G) B) and D)

Question 9

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

Accepted Answer

A)   an unsought product.
B)   a shopping product.
C)   a convenience product.
D)   a specialty product.
E)   a support product.F) A) and B)
G) B) and D) A

Question 10

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)   convenience product
B)   shopping product
C)   specialty product
D)   unsought product
E)   discretionary productF) A) and D)
G) B) and E) C

Question 11

A full-scale operating model of the product or service under development is referred to as a

Accepted Answer

A)   sample.
B)   framework.
C)   template.
D)   prototype.
E)   blueprint.F) D) and E)
G) C) and D)

Question 12

An iMac personal computer from Apple can be classified according to all of these categories except which?

Accepted Answer

A)   business product
B)   nondurable good
C)   B2B product
D)   durable good
E)   consumer productF) A) and E)
G) None of the above

Question 13

The division of products into durable and nondurable goods helps to

Accepted Answer

A)   comply with NAICS guidelines.
B)   address environmental concerns.
C)   comply with ISO 9000 requirements.
D)   classify products for tax purposes.
E)   provide direction for marketing actions.F) A) and B)
G) None of the above

Question 14

Customer experience management (CEM)  is

Accepted Answer

A)   the integration of the service component of the marketing mix with efforts to influence consumer demand.
B)   the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
C)   the process of managing the entire customer experience within the company.
D)   a cluster of benefits that an organization promises customers to satisfy their needs.
E)   the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.F) None of the above
G) A) and D)

Question 15

Accessory equipment is a type of support product that includes items such as

Accepted Answer

A)   stationery, paper clips, and brooms.
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) A) and C)
G) C) and D)

Question 16

Parvaderm Vitality Index
-Referring to the Parvaderm Vitality Index figure above, which of these best describes the trend in Parvaderm's new-product vitality?

Accepted Answer

A)   It has plateauted.
B)   It is growing slowly.
C)   It has shown a small decline, but as a normal fluxuation.
D)   It has shown explosive growth, indicating a high level of vitality.
E)   It is decreasing and has fallen to unacceptable levels.F) B) and E)
G) A) and E)

Question 17

A prototype is a

Accepted Answer

A)   miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization.
B)   full-scale operating model of the product or service under development.
C)   sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release.
D)   simulated operating model of the product given to consumers to use in full-scale field testing.
E)   digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.F) C) and D)
G) A) and D)

Question 18

Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on

Accepted Answer

A)   an insignificant point of difference.
B)   too little market attractiveness.
C)   not satisfying customer needs on critical factors.
D)   poor product quality.
E)   incomplete market and product protocol.F) A) and E)
G) None of the above

Question 19

With respect to distribution, shopping products are available

Accepted Answer

A)   by special order from the manufacturer only.
B)   at an extremely small number of outlets.
C)   at relatively few outlets.
D)   at a large number of selective outlets.
E)   on a widespread basis at many outlets.F) C) and D)
G) B) and E)

Question 20

In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.

Accepted Answer

A)   market testing
B)   screening and evaluation
C)   business analysis
D)   development
E)   commercializationF) C) and D)
G) A) and C) D

Exam 10: Developing New Products and Services

Correct Answer
verified
Student answers may vary, but all should...
View Answer

Among business products, which of the following would most likely be considered supplies?

Correct Answer
verified

Screening and evaluation is the stage of the new-product development process

Correct Answer
verified

Services can be classified according to whether they are

Correct Answer
verified

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

Correct Answer
verified

There are seven stages of the new-product development process. The last stage is

Correct Answer
verified

Describe the different ways to define a product as new.

Correct Answer
verified
The term new in relation to a new produc...
View Answer

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Correct Answer
verified

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

Correct Answer
verified
A

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Correct Answer
verified
C

A full-scale operating model of the product or service under development is referred to as a

Correct Answer
verified

An iMac personal computer from Apple can be classified according to all of these categories except which?

Correct Answer
verified

The division of products into durable and nondurable goods helps to

Correct Answer
verified

Customer experience management (CEM) is

Correct Answer
verified

Accessory equipment is a type of support product that includes items such as

Correct Answer
verified

Parvaderm Vitality Index -Referring to the Parvaderm Vitality Index figure above, which of these best describes the trend in Parvaderm's new-product vitality?

Correct Answer
verified

A prototype is a

Correct Answer
verified

Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on

Correct Answer
verified

With respect to distribution, shopping products are available

Correct Answer
verified

In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.

Correct Answer
verified
D

Exam 10: Developing New Products and Services

Correct AnswerverifiedStudent answers may vary, but all should...View AnswerShow Answer

Among business products, which of the following would most likely be considered supplies?

Correct AnswerverifiedShow Answer

Screening and evaluation is the stage of the new-product development process

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are

Correct AnswerverifiedShow Answer

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's product portfolio?

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process. The last stage is

Correct AnswerverifiedShow Answer

Describe the different ways to define a product as new.

Correct AnswerverifiedThe term new in relation to a new produc...View AnswerShow Answer

You may have seen automobile ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage. In the new-product development process, this safety test would occur during the ________ stage.

Correct AnswerverifiedShow Answer

Very infrequent purchases and limited distribution are characteristic of products that a prospective buyer may not initially want, which makes awareness essential. This type of consumer product is

Correct AnswerverifiedA

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Correct AnswerverifiedC

A full-scale operating model of the product or service under development is referred to as a

Correct AnswerverifiedShow Answer

An iMac personal computer from Apple can be classified according to all of these categories except which?

Correct AnswerverifiedShow Answer

The division of products into durable and nondurable goods helps to

Correct AnswerverifiedShow Answer

Customer experience management (CEM) is

Correct AnswerverifiedShow Answer

Accessory equipment is a type of support product that includes items such as

Correct AnswerverifiedShow Answer

Parvaderm Vitality Index -Referring to the Parvaderm Vitality Index figure above, which of these best describes the trend in Parvaderm's new-product vitality?

Correct AnswerverifiedShow Answer

A prototype is a

Correct AnswerverifiedShow Answer

Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on

Correct AnswerverifiedShow Answer

With respect to distribution, shopping products are available

Correct AnswerverifiedShow Answer

In the new-product development process, product ideas that survive the business analysis stage proceed to the ________ stage.

Correct AnswerverifiedD

Correct Answer
verified
Student answers may vary, but all should...
View Answer

Correct Answer
verified

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verified
The term new in relation to a new produc...
View Answer

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verified

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A

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C

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D