Question 1

Which of these is most likely to be an unsought product?

Accepted Answer

A)   snow shovel
B)   smartphone
C)   gym membership
D)   bracelet
E)   burial insuranceF) A) and B)
G) B) and D)

Question 2

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Accepted Answer

A)   a discontinuous innovation.
B)   a new product from the company's perspective because it is a product line extension.
C)   a high-risk product mix extension because it is new to the market.
D)   new by the Federal Trade Commission for the usual one-year period.
E)   not a new product because it does not represent a different SKU.F) A) and E)
G) A) and B)

Question 3

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Accepted Answer

A)   Apple Newton
B)   Apple Lisa
C)   "hockey puck" mouse
D)   Macintosh Portable
E)   CarPlayF) A) and D)
G) A) and E)

Question 4

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are

Accepted Answer

A)   services.
B)   goods.
C)   products.
D)   marketing mix.
E)   ideas.F) All of the above
G) B) and D)

Question 5

In the early 1900s, your great-great-grandfather may have purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of

Accepted Answer

A)   a continuous innovation.
B)   a dynamically continuous innovation.
C)   a disruptive improvement.
D)   a discontinuous innovation.
E)   an evolutionary innovation.F) C) and D)
G) C) and E)

Question 6

The relationship between a product line and product mix is

Accepted Answer

A)   product mixes include product lines.
B)   product lines include product mixes.
C)   product lines refer to consumer products; product mixes refer to business products.
D)   product mixes refer to consumer products; product lines refer to industrial products.
E)   there is no significant difference other than minor product variations of color, size, or form.F) D) and E)
G) All of the above

Question 7

The new Samsung Family Hub Refrigerator has a 21.5-inch touchscreen, ingredient-tracking fridge-cams, and an assortment of fridge apps. This is an example of which type of innovation?

Accepted Answer

A)   inventive innovation
B)   continuous innovation
C)   discontinuous innovation
D)   dynamically continuous innovation
E)   continuous inventionF) All of the above
G) C) and D)

Question 8

A nondurable good is

Accepted Answer

A)   an item consumed in one or a few uses.
B)   an item that usually lasts over an extended number of uses.
C)   an item that lasts at least one year without becoming obsolete.
D)   a product purchased only for the use of ultimate consumers.
E)   a product used in the production of other products.F) B) and D)
G) C) and E)

Question 9

Which of the following best illustrates the concept of derived demand?

Accepted Answer

A)   The number of retail stores in a downtown area decreases even though demand for retail goods increases.
B)   An increase in the number of new, single-family homes results from a spike in the gross national product.
C)   A Chinese plastics company decreases its output because of its customers' reduction in toy exports to the United States.
D)   A heat wave results in an increased demand for air conditioners.
E)   Honda reducing its car prices causes GM to do the same.F) All of the above
G) D) and E)

Question 10

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A)   commercialization process.
B)   SWOT process.
C)   business prospect development cycle.
D)   opportunity Stage-Gate®sequence.
E)   new-product development process.F) A) and C)
G) A) and D)

Question 11

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

Accepted Answer

A)   an insignificant point of difference.
B)   too little market attractiveness.
C)   poor execution of the marketing mix.
D)   poor product quality.
E)   incomplete market and product protocol.F) B) and C)
G) All of the above

Question 12

Open innovation is

Accepted Answer

A)   a clear plan for new product distribution that will ensure access for all potential customers within the first year of release.
B)   a formal and comprehensive analysis of competitors' products to discover ideas for product improvements.
C)   an unlimited budget that can be spent for the marketing program for a new product.
D)   designing a product around specific customers' needs, wants, and preferences.
E)   the practices and processes that encourage the use of external and internal ideas and collaboration when conceiving, producing, and marketing new products.F) C) and E)
G) C) and D)

Question 13

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)   The first Apple iPhone
B)   Atari, the first video game system
C)   Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)   Dragon Naturally Speaking voice-recognition software
E)   Naturalpoint Trakir, which replaces the computer mouse by tracking head movementsF) B) and E)
G) B) and D)

Question 14

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Accepted Answer

With a continuous innovation, no new lea...

Question 15

Among business products, supplies usually consist of

Accepted Answer

A)   buildings and fixed equipment.
B)   items used in the manufacturing process that become part of the final product.
C)   tools and office equipment.
D)   items such as pens, batteries, and lightbulbs.
E)   raw materials and component parts.F) A) and B)
G) B) and D)

Question 16

Appliances and smartphones are classified as

Accepted Answer

A)   reusable goods.
B)   nondisposable goods.
C)   imperishable goods.
D)   reliable products.
E)   durable goods.F) B) and E)
G) C) and D)

Question 17

In marketing, an idea is

Accepted Answer

A)   a thought that leads to a product or action.
B)   an inspiration that evolved from market research.
C)   an observation about a series of events.
D)   a concept explaining the behavior of an individual or group.
E)   an observation about an individual or group and how they use a service or product.F) B) and E)
G) A) and D)

Question 18

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Accepted Answer

A)   specialty product
B)   convenience product
C)   shopping product
D)   unsought product
E)   discretionary productF) B) and D)
G) C) and D)

Question 19

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the ________ stage of the new-product development process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   market testing
E)   commercializationF) B) and E)
G) A) and B)

Question 20

Identify and describe each stage in the new-product development process in the correct order.

Accepted Answer

There are seven stages in the new-produc...

Exam 10: Developing New Products and Services

Correct Answer
verified

A nondurable good is

Correct Answer
verified

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are

Correct Answer
verified

The relationship between a product line and product mix is

Correct Answer
verified

In the early 1900s, your great-great-grandfather may have purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of

Correct Answer
verified

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct Answer
verified

Open innovation is

Correct Answer
verified

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Correct Answer
verified

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct Answer
verified

Correct Answer
verified

Identify and describe each stage in the new-product development process in the correct order.

Correct Answer
verified
There are seven stages in the new-produc...
View Answer

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Correct Answer
verified
With a continuous innovation, no new lea...
View Answer

Which of these is most likely to be an unsought product?

Correct Answer
verified

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Correct Answer
verified

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Correct Answer
verified

In marketing, an idea is

Correct Answer
verified

Appliances and smartphones are classified as

Correct Answer
verified

The new Samsung Family Hub Refrigerator has a 21.5-inch touchscreen, ingredient-tracking fridge-cams, and an assortment of fridge apps. This is an example of which type of innovation?

Correct Answer
verified

Which of the following best illustrates the concept of derived demand?

Correct Answer
verified

Among business products, supplies usually consist of

Correct Answer
verified

Exam 10: Developing New Products and Services

Correct AnswerverifiedShow Answer

A nondurable good is

Correct AnswerverifiedShow Answer

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are

Correct AnswerverifiedShow Answer

The relationship between a product line and product mix is

Correct AnswerverifiedShow Answer

In the early 1900s, your great-great-grandfather may have purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of

Correct AnswerverifiedShow Answer

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct AnswerverifiedShow Answer

Open innovation is

Correct AnswerverifiedShow Answer

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Correct AnswerverifiedShow Answer

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Identify and describe each stage in the new-product development process in the correct order.

Correct AnswerverifiedThere are seven stages in the new-produc...View AnswerShow Answer

Compare continuous, dynamically continuous, and discontinuous innovations. Provide the marketing strategy and an example of each.

Correct AnswerverifiedWith a continuous innovation, no new lea...View AnswerShow Answer

Which of these is most likely to be an unsought product?

Correct AnswerverifiedShow Answer

In terms of promotion, which of the following consumer product types stresses status and brand uniqueness?

Correct AnswerverifiedShow Answer

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Correct AnswerverifiedShow Answer

In marketing, an idea is

Correct AnswerverifiedShow Answer

Appliances and smartphones are classified as

Correct AnswerverifiedShow Answer

The new Samsung Family Hub Refrigerator has a 21.5-inch touchscreen, ingredient-tracking fridge-cams, and an assortment of fridge apps. This is an example of which type of innovation?

Correct AnswerverifiedShow Answer

Which of the following best illustrates the concept of derived demand?

Correct AnswerverifiedShow Answer

Among business products, supplies usually consist of

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
There are seven stages in the new-produc...
View Answer

Correct Answer
verified
With a continuous innovation, no new lea...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified