Question 1

Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?

Accepted Answer

A)   convenience product
B)   shopping product
C)   discretionary product
D)   unsought product
E)   specialty productF) A) and B)
G) C) and E)

Question 2

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Accepted Answer

A)   continuous innovation
B)   discontinuous innovation
C)   disruptive innovation
D)   dynamically continuous innovation
E)   evolutionary innovationF) B) and D)
G) D) and E)

Question 3

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)   home security system
B)   disposable lighter
C)   microwave oven
D)   electric toothbrush
E)   video cameraF) B) and E)
G) None of the above

Question 4

Which of these is most likely to be an unsought product?

Accepted Answer

A)   Swagtron hoverboard
B)   5-hour Energy shot
C)   flight on American Airlines to Phoenix
D)   Roget's Thesaurus
E)   Ivory soapF) B) and E)
G) B) and D)

Question 5

Simulated test markets (STMs)  are often run in shopping malls where consumers are

Accepted Answer

A)   asked how much a person is willing to pay for an unfamiliar item.
B)   asked whether they saw the firm's advertising campaign.
C)   questioned about how often they are likely to shop in that particular location.
D)   asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)   shown the product and are asked about usage, reasons for purchase, and important product attributes.F) C) and D)
G) A) and B)

Question 6

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Accepted Answer

A)   product line.
B)   product item.
C)   product mix
D)   product industry.
E)   product class.F) B) and E)
G) All of the above

Question 7

A product that disrupts consumers' normal routine but does not require totally new learning is a

Accepted Answer

A)   continuous innovation.
B)   dynamically continuous innovation.
C)   discontinuous innovation.
D)   progressive innovation.
E)   disruptive innovation.F) A) and B)
G) B) and E)

Question 8

Food products and fuel would be classified as

Accepted Answer

A)   services.
B)   perishable goods.
C)   durable goods.
D)   nondurable goods.
E)   disposable goods.F) A) and B)
G) A) and E)

Question 9

Figure 10-2
-According to Figure 10-2 above, column A represents

Accepted Answer

A)   a spontaneous innovation.
B)   a continuous innovation.
C)   a discontinuous innovation.
D)   a dynamically continuous innovation.
E)   an evolutionary innovation.F) C) and E)
G) C) and D)

Question 10

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Accepted Answer

Consumer products are products purchased...

Question 11

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are

Accepted Answer

A)   components.
B)   parts.
C)   production goods.
D)   raw materials.
E)   support products.F) B) and C)
G) A) and C)

Question 12

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)   idea generation.
B)   business analysis.
C)   marketing analysis.
D)   product development.
E)   commercialization.F) C) and D)
G) A) and B)

Question 13

Goods can be divided into ________ goods and ________ goods.

Accepted Answer

A)   functional; aesthetic
B)   necessary; desired
C)   tactile; conceptual
D)   durable; nondurable
E)   product; serviceF) D) and E)
G) A) and B)

Question 14

Distribution is very limited and brand status is stressed in promoting which consumer product type?

Accepted Answer

A)   shopping product
B)   convenience product
C)   discretionary product
D)   prepurchase product
E)   specialty productF) B) and E)
G) C) and D)

Question 15

Which of these is the best example of a convenience product?

Accepted Answer

A)   Apple Airpods
B)   Audi Q8 luxury automobile
C)   flight on United Airlines
D)   Roget's Thesaurus
E)   Lay's Potato ChipsF) All of the above
G) A) and E)

Question 16

There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   launch
E)   developmentF) None of the above
G) A) and B)

Question 17

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A)   three main steps: research, production, and distribution.
B)   four distinct steps: research, evaluation, production, and distribution.
C)   five key phases ranging from idea generation to creating the first prototype.
D)   seven stages from new-product strategy development to commercialization.
E)   three phases: planning, implementation, and evaluation.F) A) and C)
G) D) and E)

Question 18

Less than ________ of new consumer packaged goods (CPG)  exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A)   3 percent
B)   10 percent
C)   17 percent
D)   28 percent
E)   35 percentF) D) and E)
G) A) and E)

Question 19

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t...

Question 20

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Accepted Answer

A)   did not satisfy customer needs on critical factors.
B)   had poor product quality.
C)   had bad timing.
D)   had an incomplete market and product protocol.
E)   had too little market attractiveness.F) B) and E)
G) A) and D)

Exam 10: Developing New Products and Services

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Correct Answer
verified
Consumer products are products purchased...
View Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct Answer
verified

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are

Correct Answer
verified

Which of these is the best example of a convenience product?

Correct Answer
verified

Food products and fuel would be classified as

Correct Answer
verified

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Correct Answer
verified

A product that disrupts consumers' normal routine but does not require totally new learning is a

Correct Answer
verified

Goods can be divided into goods and goods.

Correct Answer
verified

Correct Answer
verified

Which of these is most likely to be an unsought product?

Correct Answer
verified

Distribution is very limited and brand status is stressed in promoting which consumer product type?

Correct Answer
verified

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Correct Answer
verified

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct Answer
verified

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct Answer
verified

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Correct Answer
verified

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct Answer
verified

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Correct Answer
verified

Figure 10-2 -According to Figure 10-2 above, column A represents

Correct Answer
verified

There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Correct Answer
verified

Exam 10: Developing New Products and Services

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Correct AnswerverifiedConsumer products are products purchased...View AnswerShow Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct AnswerverifiedShow Answer

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct AnswerverifiedIdea generation is the second stage of t...View AnswerShow Answer

Installations, accessory equipment, supplies, and industrial services used to assist in producing other products and services are

Correct AnswerverifiedShow Answer

Which of these is the best example of a convenience product?

Correct AnswerverifiedShow Answer

Food products and fuel would be classified as

Correct AnswerverifiedShow Answer

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Correct AnswerverifiedShow Answer

A product that disrupts consumers' normal routine but does not require totally new learning is a

Correct AnswerverifiedShow Answer

Goods can be divided into ________ goods and ________ goods.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of these is most likely to be an unsought product?

Correct AnswerverifiedShow Answer

Distribution is very limited and brand status is stressed in promoting which consumer product type?

Correct AnswerverifiedShow Answer

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Correct AnswerverifiedShow Answer

The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct AnswerverifiedShow Answer

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Correct AnswerverifiedShow Answer

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Correct AnswerverifiedShow Answer

Figure 10-2 -According to Figure 10-2 above, column A represents

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Correct AnswerverifiedShow Answer

Correct Answer
verified
Consumer products are products purchased...
View Answer

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Idea generation is the second stage of t...
View Answer

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Goods can be divided into goods and goods.

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