Question 1

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Accepted Answer

A)   a shopping product.
B)   a convenience product.
C)   a specialty product.
D)   an unsought product.
E)   a business product.F) A) and E)
G) All of the above

Question 2

Figure 10-1
-According to Figure 10-1 above, column C would represent which type of product?

Accepted Answer

A)   shopping products
B)   convenience products
C)   specialty products
D)   prestige products
E)   unsought productsF) A) and D)
G) A) and C)

Question 3

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Accepted Answer

A)   groupthink
B)   intelligent failures
C)   incomplete protocols
D)   NIH barriers
E)   bad timingF) A) and E)
G) A) and C)

Question 4

Explain what an unsought product is and give some examples.

Accepted Answer

An unsought product is an item that the ...

Question 5

Figure 10-1
-According to Figure 10-1 above, column A would represent which type of product?

Accepted Answer

A)   shopping products
B)   convenience products
C)   specialty products
D)   prestige products
E)   unsought productsF) B) and E)
G) A) and B)

Question 6

The new-product development process is

Accepted Answer

A)   the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
B)   the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
C)   the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
D)   the three stages an organization goes through from idea generation to commercialization.
E)   a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.F) All of the above
G) A) and C)

Question 7

With respect to distribution, convenience products are available

Accepted Answer

A)   at relatively few outlets.
B)   at a large number of specialty outlets.
C)   only online from the manufacturer.
D)   only at convenience stores.
E)   on a widespread basis at many outlets.F) A) and E)
G) C) and D)

Question 8

Business analysis is the stage of the new-product development process

Accepted Answer

A)   during which the target markets are selected and resources are allocated to reach them.
B)   during which the target market segments that show potential are selected and those that do not are eliminated.
C)   that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
D)   during which there is a formal accounting of all monies spent on R&D to determine the return on investment (ROI)  that the new product will give back to the firm.
E)   that internally and externally evaluates new-product ideas to eliminate those warranting no further effort.F) D) and E)
G) None of the above

Question 9

Which statement about product lines is most accurate?

Accepted Answer

A)   An advantage of a narrow product line is the ability to have a greater gap between price points.
B)   Product lines refer to consumer products; product mixes refer to industrial products.
C)   An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D)   A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E)   A broad product line reduces R&D costs.F) None of the above
G) All of the above

Question 10

Which of these would most likely be considered a consumer product?

Accepted Answer

A)   auto lift
B)   cotton fiber
C)   printing press
D)   suitcase
E)   massage tableF) A) and B)
G) C) and E)

Question 11

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Accepted Answer

A)   business analysis
B)   new-product strategy development
C)   screening and evaluation
D)   commercialization
E)   idea generationF) B) and D)
G) A) and D)

Question 12

The two main classifications of business products are

Accepted Answer

A)   durable and nondurable products.
B)   components and support products.
C)   tangible and intangible products.
D)   consumer and industrial products.
E)   derived and maintenance products.F) A) and D)
G) B) and E)

Question 13

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for dogs. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

Accepted Answer

A)   poor product quality.
B)   no economical access to buyers.
C)   an insignificant point of difference.
D)   incomplete market and product protocol.
E)   poor execution of the marketing mix.F) A) and D)
G) C) and D)

Question 14

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Accepted Answer

A)   not satisfying customer needs on critical factors
B)   poor product quality
C)   poor execution of the marketing mix
D)   an insignificant point of difference
E)   bad timingF) C) and E)
G) A) and D)

Question 15

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Accepted Answer

Thirsty Dog! failed because it had no ec...

Question 16

Specialty products are

Accepted Answer

A)   products for which there are many substitutes.
B)   products purchased for their prestige or high perceived value.
C)   products a consumer will make a specific effort to search out and buy.
D)   items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E)   items that the consumer does not know about or knows about but does not initially buy.F) A) and E)
G) A) and C)

Question 17

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)   not listening to the voice of the engineer.
B)   insignificant point of difference.
C)   too much advertising or too aggressive a tone for it.
D)   failure to anticipate competitors' actions.
E)   insufficient funding for rollout.F) A) and C)
G) None of the above

Question 18

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush. A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth, resulting in better cleaning and improved gum health. This is an example of which type of innovation?

Accepted Answer

A)   disruptive innovation
B)   continuous innovation
C)   discontinuous innovation
D)   dynamically continuous innovation
E)   evolutionary innovationF) D) and E)
G) B) and D)

Question 19

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Accepted Answer

A)   sustainable procurement.
B)   social responsibility.
C)   new product development.
D)   using renewable resources.
E)   respecting its workforce.F) B) and D)
G) C) and D)

Question 20

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Accepted Answer

A)   continuous innovation
B)   dynamically continuous innovation
C)   discontinuous innovation
D)   insignificant innovation
E)   disruptive innovationF) All of the above
G) B) and C)

Exam 10: Developing New Products and Services

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Correct Answer
verified

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Correct Answer
verified

Correct Answer
verified

Which of these would most likely be considered a consumer product?

Correct Answer
verified

One of the eight primary marketing-related reasons for new-product failure is

Correct Answer
verified

Business analysis is the stage of the new-product development process

Correct Answer
verified

Correct Answer
verified

Specialty products are

Correct Answer
verified

Figure 10-1 -According to Figure 10-1 above, column A would represent which type of product?

Correct Answer
verified

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Correct Answer
verified

With respect to distribution, convenience products are available

Correct Answer
verified

The two main classifications of business products are

Correct Answer
verified

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Correct Answer
verified
Thirsty Dog! failed because it had no ec...
View Answer

The new-product development process is

Correct Answer
verified

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Correct Answer
verified

Explain what an unsought product is and give some examples.

Correct Answer
verified
An unsought product is an item that the ...
View Answer

Which statement about product lines is most accurate?

Correct Answer
verified

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Correct Answer
verified

Figure 10-1 -According to Figure 10-1 above, column C would represent which type of product?

Correct Answer
verified

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Correct Answer
verified

Exam 10: Developing New Products and Services

Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?

Correct AnswerverifiedShow Answer

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of these would most likely be considered a consumer product?

Correct AnswerverifiedShow Answer

One of the eight primary marketing-related reasons for new-product failure is

Correct AnswerverifiedShow Answer

Business analysis is the stage of the new-product development process

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Specialty products are

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above, column A would represent which type of product?

Correct AnswerverifiedShow Answer

After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?

Correct AnswerverifiedShow Answer

With respect to distribution, convenience products are available

Correct AnswerverifiedShow Answer

The two main classifications of business products are

Correct AnswerverifiedShow Answer

The Thirsty Dog! beverage is an example of a product that failed in the marketplace. Identify and describe the reason(s) for this unique item's marketing-related product failure.

Correct AnswerverifiedThirsty Dog! failed because it had no ec...View AnswerShow Answer

The new-product development process is

Correct AnswerverifiedShow Answer

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Correct AnswerverifiedShow Answer

Explain what an unsought product is and give some examples.

Correct AnswerverifiedAn unsought product is an item that the ...View AnswerShow Answer

Which statement about product lines is most accurate?

Correct AnswerverifiedShow Answer

The Macintosh, iPod, iPhone, iPad, CarPlay, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above, column C would represent which type of product?

Correct AnswerverifiedShow Answer

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as

Correct AnswerverifiedShow Answer

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Thirsty Dog! failed because it had no ec...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified
An unsought product is an item that the ...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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