Question 1

Feature bloat is

Accepted Answer

A)   an exaggeration of a product's performance capabilities.
B)   the overcharging in price for a minor product enhancement.
C)   the requirement of having consumers learn new behaviors with a continuous innovation.
D)   an excessive number of product functions that overwhelms consumers with unnecessary complexity.
E)   the increase in package size when adding more content or making a product larger (the mega phenomenon) .F) A) and B)
G) None of the above

Question 2

Figure 10-2
-According to Figure 10-2 above, column C represents a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   spontaneous innovation.
E)   simultaneous innovation.F) A) and E)
G) D) and E)

Question 3

Among business products, support products such as tools and office equipment are

Accepted Answer

A)   installations.
B)   supplies.
C)   raw materials.
D)   accessory equipment.
E)   components.F) B) and C)
G) A) and E)

Question 4

Which of the following is an IDEO design?

Accepted Answer

A)   Crest Neat Squeeze toothpaste dispenser
B)   Under Armour SpeedForm Gemini 2 smart shoe
C)   3M Post-it Notes
D)   Pampers Swaddlers diapers
E)   Apple iPodF) A) and C)
G) All of the above

Question 5

New-product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A)   support from marketer-dominated sources of information.
B)   a clear patent approved by the governments within the countries it wants to market.
C)   a statement of competitive intent.
D)   stakeholder approval in the development process.
E)   a precise protocol.F) B) and D)
G) A) and C)

Question 6

The Federal Trade Commission (FTC)  advises that a product should be labeled as new only

Accepted Answer

A)   for a period of one year after it enters widespread distribution.
B)   if it is functionally different from a competitor's product.
C)   until an improved version of the same product is produced.
D)   for a period of six months after it enters regular distribution.
E)   for a period of 17 years at which time patent rights are returned to the public domain.F) B) and C)
G) A) and E)

Question 7

There are seven stages of the new-product development process. Stage 5 is the ________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   commercialization
E)   developmentF) B) and D)
G) A) and E)

Question 8

Which of these is a way that a product line might be defined?

Accepted Answer

A)   Products are made of similar materials.
B)   Products are sold to the same customer group.
C)   Products were new at the same time.
D)   Products are identical except for price.
E)   Products require high levels of R&D.F) B) and E)
G) A) and D)

Question 9

Which of the following statements about test marketing is most accurate?

Accepted Answer

A)   Test marketing is less common for consumer packaged goods compared with other types of products.
B)   Test marketing is a risk-free way to expose potential customers to new products.
C)   The three main kinds of test markets are standard, controlled, and simulated.
D)   Simulated test markets are most likely to alert competitors to a firm's plans.
E)   Standard test markets are the least expensive and fastest type.F) A) and B)
G) A) and E)

Question 10

Products organizations buy that assist in providing other products for resale are

Accepted Answer

A)   reseller goods.
B)   wholesale goods.
C)   business products.
D)   ancillary products.
E)   retail products.F) All of the above
G) B) and E)

Question 11

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle, including time to break-even and time for potential responses by competitors?

Accepted Answer

A)   business analysis
B)   new-product strategy development
C)   screening and evaluation
D)   commercialization
E)   idea generationF) B) and C)
G) A) and B)

Question 12

A ________ is defined as an item consumed in one or a few uses.

Accepted Answer

A)   durable good
B)   convenience good
C)   specialty good
D)   shopping good
E)   nondurable goodF) A) and D)
G) A) and C)

Question 13

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

Accepted Answer

A)   marketing
B)   invention
C)   merchandise
D)   product
E)   conceptF) B) and C)
G) A) and E)

Question 14

Which of these is the best example of a nondurable good?

Accepted Answer

A)   vacuum cleaner
B)   gaming console
C)   football
D)   batteries
E)   bed frameF) B) and E)
G) A) and B)

Question 15

Products that usually last over many uses, such as cars and appliances, are referred to as

Accepted Answer

A)   endurable goods.
B)   nondisposable goods.
C)   imperishable goods.
D)   reliable products.
E)   durable goods.F) All of the above
G) A) and C)

Question 16

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Accepted Answer

A)   convenience product
B)   shopping product
C)   specialty product
D)   unsought product
E)   discretionary productF) B) and C)
G) A) and C)

Question 17

________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A)   A unique stock mark
B)   A QR code
C)   A stock keeping unit
D)   An order quantity code
E)   A NAICS inventory codeF) None of the above
G) C) and D)

Question 18

You have received the Vitality Index chart shown above for your business, Parvaderm, and upon analysis you are concerned that

Accepted Answer

A)   poor product quality has begun to affect sales is a negative way.
B)   new products are not contributing a high enough percentage of overall sales to sustain growth.
C)   poor execution of the marketing mix has led to low awareness of the brand name.
D)   it is not a good time to introduce new products because of competitor offerings.
E)   your company will not be able to sustain its rapid growth unless it spends more promotional dollars on its classic products.F) A) and D)
G) C) and D)

Question 19

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)   specialty product
B)   unsought product
C)   discretionary product
D)   shopping product
E)   convenience productF) D) and E)
G) A) and B)

Question 20

Characterize the difference between a product line and a product mix. Give an example of each.

Accepted Answer

A product line is a group of products or...

Exam 10: Developing New Products and Services

Products that usually last over many uses, such as cars and appliances, are referred to as

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Characterize the difference between a product line and a product mix. Give an example of each.

Correct AnswerverifiedA product line is a group of products or...View AnswerShow Answer

Which of these is the best example of a nondurable good?

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Which of these is a way that a product line might be defined?

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A ________ is defined as an item consumed in one or a few uses.

Correct AnswerverifiedShow Answer

New-product or service failures may be reduced or avoided if the company developing them has

Correct AnswerverifiedShow Answer

Feature bloat is

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There are seven stages of the new-product development process. Stage 5 is the ________ stage.

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Products organizations buy that assist in providing other products for resale are

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________ is the unique identification number that defines an item for ordering or inventory purposes.

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Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

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Figure 10-2 -According to Figure 10-2 above, column C represents a

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The Federal Trade Commission (FTC) advises that a product should be labeled as new only

Correct AnswerverifiedShow Answer

Which of the following is an IDEO design?

Correct AnswerverifiedShow Answer

Which of the following statements about test marketing is most accurate?

Correct AnswerverifiedShow Answer

You have received the Vitality Index chart shown above for your business, Parvaderm, and upon analysis you are concerned that

Correct AnswerverifiedShow Answer

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Correct AnswerverifiedShow Answer

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

Correct AnswerverifiedShow Answer

Among business products, support products such as tools and office equipment are

Correct AnswerverifiedShow Answer

During which stage of the new-product development process does GoPro analyze a new product's potential lifecycle, including time to break-even and time for potential responses by competitors?

Correct AnswerverifiedShow Answer

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A product line is a group of products or...
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