Question 1

Which of the following is true about advertising in the industrialization era?

Accepted Answer

A)  Banks considered advertising to be a sign of financial weakness.
B)  Strict laws on advertising prevented advertisers from lying about their products.
C)  Advertising was considered as prestigious by most segments in a society.
D)  Advertisements appeared solely in the form of newsbooks.E) None of the above
F) A) and B)

Question 2

Scenario 3-2
When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, "Volkswagen was being handled in the United States by Fuller & Smith & Ross.Doyle Dane took over the account around 1959.One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look.The ad simply said,
'Lemon.' The copy for 'Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it.We don't sell them.And we are careful as hell with our cars, we test them before we sell them, so the
chances are you'll never get one of our lemons.
"For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product ...By today's standards, of course, this is pretty tame stuff." (Jerry Della Femina, From Those Wonderful Folks Who Gave You Pearl Harbor, [New York: Simon and Schuster, 1970], 26-27.) 
-(Scenario 3-2)  During the creative revolution, advertising:

Accepted Answer

A)  was dominated by subliminal advertising.
B)  reverted back to focusing on the product instead of the brand.
C)  became aware of its own role in consumer culture.
D)  reaffirmed gender roles and sexual norms.E) A) and B)
F) B) and D)

Question 3

During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry.

Accepted Answer

A)  National Security Council
B)  Federal Reserve Board
C)  Action for Children's Television
D)  Federal Trade CommissionE) A) and B)
F) B) and D)

Question 4

With the invention of the telegraph in 1844, a communication revolution was set in motion.

Accepted Answer

A) True 
 B)False

Question 5

Men became the major target of advertisers in the 1920s because they were the head of households and made most purchase decisions.

Accepted Answer

A) True 
 B)False

Exam 3: The History of Advertising and Brand Promotion

With the invention of the telegraph in 1844, a communication revolution was set in motion.

Correct Answer
verified

Correct Answer
verified

During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry.

Correct Answer
verified

Which of the following is true about advertising in the industrialization era?

Correct Answer
verified

Men became the major target of advertisers in the 1920s because they were the head of households and made most purchase decisions.

Correct Answer
verified

Exam 3: The History of Advertising and Brand Promotion

With the invention of the telegraph in 1844, a communication revolution was set in motion.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During the 1970s, the demanded a higher standard of honesty and disclosure from the advertising industry.

Correct AnswerverifiedShow Answer

Which of the following is true about advertising in the industrialization era?

Correct AnswerverifiedShow Answer

Men became the major target of advertisers in the 1920s because they were the head of households and made most purchase decisions.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified