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Large, well-established firms are more likely to use retained earnings to finance R&D, while small start-up firms are more likely to rely on venture capital.

A) True
B) False

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The conjecture that R&D expenditures as a percentage of firms' sales first rise, reach a peak, and then fall as industry concentration rises is known as the


A) inverted-U theory of R&D.
B) average product of R&D theory.
C) bell-shaped-curve theory of product innovation.
D) theory of increasing and diminishing returns.

E) A) and C)
F) A) and B)

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A firm should increase the amount of R&D expenditures to


A) the maximum amount of funding that is available to the firm.
B) the point where the expected return equals the cost of funds.
C) a critical minimum level so that the firm can remain competitive.
D) a point where the difference between the expected return and the cost of funds is at a maximum.

E) A) and C)
F) A) and D)

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A firm decides to make a $20 million expenditure on research and development that will create a new product.This product is expected to increase the firm's revenues by a total of $24 million in the next year.The firm also estimates that the production cost of the new product will be $22 million.If the firm has to take out a loan to finance the project, what is the highest interest rate it will pay and still do the project among the choices given?


A) 8.3 percent
B) 9.1 percent
C) 10 percent
D) 20 percent

E) None of the above
F) B) and C)

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About percent of business R&D spending is for basic research.


A) 1
B) 5
C) 20
D) 75

E) B) and C)
F) None of the above

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The expected-rate-of-return curve for R&D expenditures of a firm slopes downward because of


A) diminishing marginal returns from R&D activities.
B) economies of scale in R&D projects.
C) average fixed costs of R&D projects.
D) the law of supply for R&D expenditures.

E) B) and C)
F) All of the above

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Product innovation will be successful only if it makes the product's


A) marginal utility increase.
B) price decrease.
C) marginal-utility-to-price ratio increase.
D) marginal-utility-to-price ratio decrease.

E) A) and B)
F) B) and C)

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Technological advance is a three-step process of


A) product development, production, and marketing.
B) creative destruction, start-ups, and patenting.
C) breakthrough, consolidation, and distribution.
D) invention, innovation, and diffusion.

E) All of the above
F) C) and D)

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The process by which new firms and new products destroy existing dominant firms and their products is called creative destruction.

A) True
B) False

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As it relates to R&D, the expected-rate-of-return curve, r,


A) usually slopes upward.
B) shows the cost of financing various levels of R&D.
C) varies in location depending on the location of the interest-rate cost-of-funds curve, i.
D) represents the marginal benefit element in the MB = MC decision framework.

E) B) and C)
F) A) and D)

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If an R&D activity is affordable, the firm should spend on that activity.

A) True
B) False

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When entrepreneurs use their own personal savings to finance the R&D for their new venture, the marginal cost of financing is zero.

A) True
B) False

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Consumers will buy a new product instead of an old one that they are used to buying, if the MU of the new product is larger than the MU of the old product.

A) True
B) False

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Besides market structure, another factor that seems to influence the level of R&D spending in an industry is the


A) number of firms in the industry.
B) length of time for government patents.
C) scientific character of the industry.
D) imitation problem in the industry.

E) A) and B)
F) C) and D)

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Inventions and innovations can both be patented.

A) True
B) False

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Suppose a firm anticipates that a particular R&D expenditure of $20 million will result in a new product and thus create a one-time added profit of $22 million a year later.The firm will


A) not undertake the R&D expenditure if its interest-rate cost of borrowing is 8 percent.
B) undertake the R&D expenditure if its interest-rate cost of borrowing is 12 percent.
C) undertake the R&D expenditure if its interest-rate cost of borrowing is 20 percent.
D) undertake the R&D expenditure if its interest-rate cost of borrowing is 9 percent.

E) B) and D)
F) None of the above

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The following can increase the profits of an innovating firm, except


A) new product introductions.
B) existing product improvements.
C) imitation of its innovation by other firms.
D) successful process innovations.

E) C) and D)
F) B) and C)

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Entrepreneurs


A) work exclusively in government and university R&D laboratories.
B) often form small companies called start-ups.
C) are less likely to exist in service industries than in manufacturing industries.
D) are engaged mainly in basic scientific research.

E) C) and D)
F) A) and D)

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As pizza topped with barbecue chicken became popular at specialty restaurants, Pizza Hut and Papa John's introduced a similar pizza.This imitation illustrates


A) innovation.
B) invention.
C) creative destruction.
D) diffusion.

E) All of the above
F) B) and C)

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Entrepreneurs often form new small firms called "spin-off firms."

A) True
B) False

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