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A price discriminating pure monopolist will attempt to charge each buyer (or group of buyers)


A) different prices to compensate for differences in the characteristics of the product.
B) the same price if per unit cost is constant for each unit of the product.
C) that price that equals the buyer's marginal cost.
D) the maximum price each would be willing to pay.

E) C) and D)
F) B) and D)

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Which phrase would be most characteristic of pure monopoly?


A) close substitutes
B) efficient advertiser
C) price taker
D) sole seller

E) All of the above
F) C) and D)

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For a monopolist, maximum profits will occur when the gap between average revenue (or price) and average cost is biggest.

A) True
B) False

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The higher prices charged by monopolists


A) are like a private tax that redistributes income from consumers to monopoly sellers.
B) are socially optimal because they better reflect how much society values the good relative to the resources used to produce it.
C) return to consumers through the public goods provided by monopolies.
D) have no effect on the distribution of income.

E) B) and D)
F) A) and B)

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A pure monopolist is producing an output such that ATC = $4, P = $5, MC = $2, and MR = $3.This firm is realizing


A) a loss that could be reduced by producing more output.
B) a loss that could be reduced by producing less output.
C) an economic profit that could be increased by producing more output.
D) an economic profit that could be increased by producing less output.

E) C) and D)
F) B) and C)

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One defining characteristic of pure monopoly is that


A) the monopolist is a price taker.
B) the monopolist uses advertising.
C) the monopolist produces a product with no close substitutes.
D) there is relatively easy entry into the industry, but exit is difficult.

E) None of the above
F) A) and B)

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(Last Word) : Alex owns a luxury automobile and regularly purchases high-end fashion items online.Kara drives an old sedan and does most online shopping on eBay and Amazon.Suppose both Alex and Kara search the same online retailer for a nice watch to give on Fathers Day.Based on Big Data and personalized pricing, we would expect


A) Alex to see a higher price than Kara for the same watch.
B) Alex and Kara to see the same price for a given watch.
C) Alex to see a lower price than Kara for the same watch.
D) that either Alex or Kara might see a higher price for the same watch, as algorithms randomly determine what price each consumer sees.

E) None of the above
F) B) and C)

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Natural monopoly may result where products produce substantial network effects and can be simultaneously consumed by a large number of consumers.

A) True
B) False

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A monopolist is free to charge whatever price it wishes, to sell a certain level of output.

A) True
B) False

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In a monopoly at equilibrium, price is greater than marginal cost.

A) True
B) False

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A single-price pure monopoly is economically inefficient


A) only because it produces beyond the point of minimum average total cost.
B) only because it produces short of the point of minimum average total cost.
C) because it produces short of minimum average total cost and price is greater than marginal cost.
D) because it produces beyond minimum average total cost and marginal cost is greater than price.

E) A) and D)
F) None of the above

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Which is not true of price discrimination?


A) Successful price discrimination requires that different segments of the market have different demand elasticities.
B) Successful price discrimination will provide the firm with more profit than if it does not discriminate.
C) Successful price discrimination implies that the producer can separate customers into easily identifiable groups.
D) Successful price discrimination will generally result in a lower level of output than would be the case under a single-price monopoly.

E) C) and D)
F) A) and D)

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If the variable costs of a profit-maximizing pure monopolist decline, the firm should


A) produce more output and charge a higher price.
B) produce more output and charge a lower price.
C) reduce both output and price.
D) raise both output and price.

E) A) and C)
F) All of the above

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A pure monopolist is selling six units at a price of $12.If the marginal revenue of the seventh unit is $5, then the


A) price of the seventh unit is $10.
B) price of the seventh unit is $11.
C) price of the seventh unit is greater than $12.
D) firm's demand curve is perfectly elastic.

E) A) and D)
F) A) and C)

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Assume that a monopolist faces a linear demand curve.If the firm is operating at an output level where marginal revenue is positive, the firm


A) has maximized total revenues.
B) could raise revenues by raising prices.
C) can always increase profits by lowering its price.
D) is operating on the elastic portion of its demand curve.

E) C) and D)
F) None of the above

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  If the profit-maximizing pure monopolist whose information is in the accompanying table is able to price discriminate, charging each customer the price associated with each given level of output, how many units will the firm produce? A) 2. B) 3. C) 4. D) 5. If the profit-maximizing pure monopolist whose information is in the accompanying table is able to price discriminate, charging each customer the price associated with each given level of output, how many units will the firm produce?


A) 2.
B) 3.
C) 4.
D) 5.

E) A) and C)
F) A) and D)

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When the value of a product to each user, including existing users, increases due to an increase in the total number of users-as in the case of Facebook-we refer to this as


A) income transfer.
B) price discrimination.
C) simultaneous consumption.
D) network effects.

E) B) and D)
F) A) and B)

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If a regulatory commission wants to provide a natural monopoly with a fair return, it should establish a price that is equal to


A) minimum average fixed cost.
B) average total cost.
C) marginal cost.
D) marginal revenue.

E) C) and D)
F) B) and D)

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Because the monopolist's demand curve is downsloping,


A) MR will equal price.
B) price must be lowered to sell more output.
C) the elasticity coefficient will increase as price is lowered.
D) its supply curve will also be downsloping.

E) None of the above
F) B) and C)

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A purely monopolistic firm


A) has no entry barriers.
B) faces a downsloping demand curve.
C) produces a product or service for which there are many close substitutes.
D) earns only a normal profit in the long run.

E) B) and C)
F) A) and B)

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