Question 1

The benefits of a product focus on ________.

Accepted Answer

A)   the return on investment to the seller
B)   what the user experiences or gains from the product
C)   the less attractive features of a product
D)   the difference between the cost of production and sales priceE) C) and D)
F) B) and C)

Question 2

________ language usually happens naturally with persuasive messages because you are promoting an idea or a product you believe in.

Accepted Answer

The answer of ________ language usually happens naturally with persuasive...

Question 3

Which of the following uses a deductive approach to persuasion?

Accepted Answer

A)   Our stock price is like a marathon runner, slowly making progress towards our goal.
B)   Because the stock market is expected to fall next month, shares of our company stock will probably also decline.
C)   It is important for our sales force to operate like a well-oiled machine.
D)   None of the aboveE) B) and D)
F) A) and C)

Question 4

In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products.

Accepted Answer

A) True 
 B)False

Question 5

To be convincing, it is important to overestimate your credibility.

Accepted Answer

A) True 
 B)False

Question 6

Emotional and logical appeals work together by ________.

Accepted Answer

A)   allowing the audience to choose the appeal that will be most effective
B)   providing rational support for an idea that an audience has already emotionally accepted
C)   manipulating the audience into focusing on the emotional issues while ignoring the logical elements
D)   doing all of the aboveE) None of the above
F) A) and C)

Question 7

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Accepted Answer

A) True 
 B)False

Question 8

The most effective main idea for persuasive messages is ________.

Accepted Answer

A)   have one thing in common
B)   an emotional appeal
C)   an analysis of the situation
D)   a money-back guaranteeE) All of the above
F) None of the above

Question 9

Close persuasive claims on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Accepted Answer

A) True 
 B)False

Question 10

Online marketers must obtain consent from parents before collecting personal information about children.

Accepted Answer

A) True 
 B)False

Question 11

In a social media environment, persuasive efforts require a more ________ approach.

Accepted Answer

conversati...

Question 12

Companies that coordinate with product champions and social media influencers have a degree of responsibility for what those people say to the public.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements uses a deductive approach to persuasion?

Accepted Answer

A)   Because the stock market is expected to fall next month, shares of our company stock will probably decline too.
B)   It is important for our department to operate like a well-oiled machine.
C)   We must see ourselves as marathon runners and progress toward our goals slowly but steadily.
D)   Eight out of the 10 toddlers tested showed a preference for red-coloured objects. Therefore, it is recommended that we incorporate that colour in all the toys manufactured by our company.E) B) and D)
F) B) and C)

Question 14

Unlike other business messages, successful marketing and sales messages start with an analysis of the competition.

Accepted Answer

A) True 
 B)False

Question 15

When planning persuasive messages, do all of the following EXCEPT ________.

Accepted Answer

A)   build your credibility and present your proposal at the same time
B)   use simple language to avoid suspicions of fantastic claims and emotional manipulation
C)   identify your sources, especially if your audience already respects those sources
D)   persuade with narratives, rather than trying to coerce with high-pressure tacticsE) A) and C)
F) A) and B)

Question 16

Marketing messages ________.

Accepted Answer

A)   encourage potential buyers to make a purchase decision then and there
B)   are synonymous with sales messages
C)   focus on such tasks as introducing new brands to the public and providing product information
D)   do not follow the AIDA modelE) A) and B)
F) A) and C)

Question 17

Persuasive presentations of ideas are made in situations where you ________.

Accepted Answer

A)   simply want to change attitudes or beliefs about a particular topic
B)   wish to influence readers to take a particular course of action
C)   seek to influence the reader to make a decision in your favor
D)   want to present your proposals so as to gain the approval of the audienceE) None of the above
F) A) and D)

Question 18

Explain when you should use an emotional versus a logical appeal to persuade an audience.

Accepted Answer

Most persuasion uses a combination of bo...

Question 19

What is bait and switch advertising?

Accepted Answer

A)   It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition.
B)   It involves offering customers bait in the form of money-back guarantees and offers to exchange the product if customers are not satisfied.
C)   It involves using unsubstantiated claims and false customer testimonials to sell a product.
D)   It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product.E) All of the above
F) B) and C)

Question 20

Information about the personality, attitudes, lifestyle, and other psychological characteristics of an individual is called ________.

Accepted Answer

The answer of Information about the personality, attitudes, lifestyle, and...

Exam 9: Writing Persuasive Messages

________ language usually happens naturally with persuasive messages because you are promoting an idea or a product you believe in.

Correct AnswerverifiedShow Answer

In the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products.

Correct AnswerverifiedShow Answer

The most effective main idea for persuasive messages is ________.

Correct AnswerverifiedShow Answer

Emotional and logical appeals work together by ________.

Correct AnswerverifiedShow Answer

Information about the personality, attitudes, lifestyle, and other psychological characteristics of an individual is called ________.

Correct AnswerverifiedShow Answer

What is bait and switch advertising?

Correct AnswerverifiedShow Answer

Close persuasive claims on a positive note that reflects how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship.

Correct AnswerverifiedShow Answer

Explain when you should use an emotional versus a logical appeal to persuade an audience.

Correct AnswerverifiedMost persuasion uses a combination of bo...View AnswerShow Answer

Marketing messages ________.

Correct AnswerverifiedShow Answer

Online marketers must obtain consent from parents before collecting personal information about children.

Correct AnswerverifiedShow Answer

To be convincing, it is important to overestimate your credibility.

Correct AnswerverifiedShow Answer

Which of the following statements uses a deductive approach to persuasion?

Correct AnswerverifiedShow Answer

Companies that coordinate with product champions and social media influencers have a degree of responsibility for what those people say to the public.

Correct AnswerverifiedShow Answer

The benefits of a product focus on ________.

Correct AnswerverifiedShow Answer

Which of the following uses a deductive approach to persuasion?

Correct AnswerverifiedShow Answer

Persuasive presentations of ideas are made in situations where you ________.

Correct AnswerverifiedShow Answer

In a social media environment, persuasive efforts require a more ________ approach.

Correct Answerverifiedconversati...View AnswerShow Answer

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Correct AnswerverifiedShow Answer

Unlike other business messages, successful marketing and sales messages start with an analysis of the competition.

Correct AnswerverifiedShow Answer

When planning persuasive messages, do all of the following EXCEPT ________.

Correct AnswerverifiedShow Answer

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Most persuasion uses a combination of bo...
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conversati...
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