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An important category of bias in human decision-making is:


A) temptation.
B) revealed preference.
C) ease of the decision-making process.
D) All of these are important sources of bias in decision-making.

E) A) and D)
F) A) and C)

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Suppose studies show that only 15 percent of all teens wear their bike helmets while riding their bikes. If policymakers wish for more teens to wear their bike helmets, they should create a public service announcement that:


A) brings attention to the fact that many teens act unsafely by not wearing a helmet.
B) urges teens to wear helmets, without disclosing the fact that a majority of teens do not wear helmets.
C) informs parents that most teens do not wear bike helmets.
D) shares the statistic, although it's impossible to predict whether this will actually influence behavior.

E) C) and D)
F) A) and B)

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Suppose Maya announces that she would like to make healthier choices, but she does not follow through on actually making these choices. Traditional economic theory would conclude that: Maya's revealed behavior shows that the benefits of altered behavior must not outweigh the costs. Maya made a bad choice. Maya has incorrect preferences.


A) I only
B) II and III only
C) II only
D) I, II, and III

E) B) and C)
F) C) and D)

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Jian receives a letter from his alma mater asking him to donate to the university. The letter lists suggested donation amounts with boxes next to each that Jian can check off to indicate how much he wants to donate. This letter is an example of:


A) loss aversion.
B) positive framing.
C) anchoring.
D) rule of thumb.

E) A) and C)
F) A) and D)

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Camille and Priya are talking over coffee. Camille mentions that she is considering spending a semester studying abroad in France. Priya studied abroad for a semester in Germany two years ago, and during that time her cost of living (not counting tuition) was about $5,000. Priya tells Camille that a semester abroad in France will probably cost her around $5,000, not counting tuition. Priya's comment demonstrates:


A) biased expectations.
B) anchoring.
C) a guess with loose information.
D) All of these are true.

E) B) and C)
F) None of the above

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When it's not clear how to translate available information into something personally meaningful, you are:


A) more likely to make a mistake in your choice.
B) less likely to make a mistake, given the amount of information.
C) likely to invest more time in making your choice.
D) less likely to be largely impacted by the choice.

E) All of the above
F) B) and D)

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Amanda, who lives in Vermont, is visiting California for the first time. At home, Amanda always goes jogging early in the morning because it's hottest in the early afternoon. Not knowing what to expect of the weather in California, she decides to go jogging in the early morning during her visit. This decision is an example of:


A) loss aversion.
B) status quo bias.
C) a heuristic.
D) positive framing.

E) A) and C)
F) C) and D)

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Setting up automatic payroll deductions to put a portion of your pay into a "Christmas account" is an example of:


A) status quo bias.
B) the endowment effect.
C) positive framing.
D) a commitment device.

E) A) and B)
F) C) and D)

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Choice architects are likely to make program participation:


A) lower, even if they frame it positively.
B) the default rule if they want low enrollment.
C) the default rule if they want high enrollment.
D) the status quo in order to entice high enrollment.

E) C) and D)
F) A) and D)

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A local government is considering replacing a public park with a new administrative building and decides to survey the city's residents. The citizens are asked how much they would be willing to pay in increased taxes to keep the public park and also how much they would be willing to receive in a tax refund in order to accept the destruction of the park. The citizens report that they would be willing to pay on average $25 each to keep the public park, but they would need to receive on average $50 in a tax refund to accept the destruction of the park. This illustrates:


A) negative framing.
B) the endowment effect.
C) loss aversion.
D) status quo bias.

E) None of the above
F) B) and C)

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Loss aversion is:


A) a general tendency to prefer certain outcomes over uncertain ones.
B) a general tendency to put more effort into achieving gains than avoiding losses.
C) a general tendency to put more effort into avoiding losses than achieving gains.
D) a spectrum of tolerance for risky situations.

E) A) and B)
F) A) and C)

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Agreeing to accompany a friend to the gym for daily workouts is an example of:


A) status quo bias.
B) the endowment effect.
C) a commitment device.
D) positive framing.

E) B) and D)
F) A) and B)

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Suppose you are in charge of marketing for a pharmaceutical company. You are trying to decide how to market the company's newest drug. You could say, "Nine out of ten users experienced elimination of all symptoms after one week." Or you could say, "Only one out of ten users was still experiencing symptoms after one week." Knowing that individuals are influenced by _______, you will likely choose the _______ option.


A) framing bias; second
B) framing bias; first
C) anchoring bias; first
D) anchoring bias; second

E) C) and D)
F) A) and C)

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Choice architecture can:


A) alter actual decisions and thus the ultimate outcomes.
B) make it easier for people to make choices that will make them happier in the long run.
C) help people make better choices without eliminating free choice.
D) All of these statements are true.

E) C) and D)
F) B) and D)

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Commitment devices are:


A) mechanisms that allow people to voluntarily restrict their choices in order to make it easier to stick to plans.
B) socially institutionalized practices that signal an individual has made a particular commitment.
C) policies that force participants to choose their future commitments.
D) None of these are true.

E) C) and D)
F) None of the above

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A default rule:


A) is a consequence that users of commitment devices agree to if they fail to follow through with their commitment.
B) defines what will automatically occur if someone fails to make an active decision.
C) is a defined limit that identifies when someone is not making a good decision.
D) is the strength of a given commitment needed to spur the individual to follow through with it.

E) B) and C)
F) C) and D)

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When we study choice architecture, we recognize that people make:


A) choices that rarely maximize their well-being.
B) mistakes in seemingly random ways.
C) mistakes in common and predictable ways.
D) choices that always maximize their well-being.

E) A) and C)
F) A) and D)

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If someone asked you to predict the price of gas in a month, and you decided to guess by adding a few cents to the current price of gas, your answer would exhibit:


A) anchoring.
B) time inconsistency.
C) rational expectations.
D) transitivity.

E) A) and C)
F) B) and C)

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Jim, an avid biker, breaks his leg and will never be able to bike again. An acquaintance offers to buy the bike for $100, but Jim refuses to sell it, insisting it is worth more. A year later, someone offers to buy the bike for $75, but Jim still refuses to sell it. Jim's behavior could be explained by:


A) limited processing power.
B) the endowment effect.
C) status quo bias.
D) substitution effect.

E) A) and D)
F) A) and C)

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The Save More Tomorrow (SMarT) program offers employees the option to commit a fraction of future pay raises to a tax-free retirement savings account. Which of the following was not a finding of this program?


A) People want to save more than they typically do.
B) Participants quadrupled their savings in just a couple of years.
C) If the default choice is to save a portion of income, people will save more.
D) People were already saving at an optimal amount, so the program had no effect.

E) B) and C)
F) A) and D)

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