Question 1

The end result of adhering to environmental regulations is that firms lose revenue in the process.

Accepted Answer

A) True 
 B)False

Question 2

What key element of developing a successful corporate social responsibility (CSR) program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?

Accepted Answer

A)  good stakeholder management
B)  integration of CSR into corporate policy in all divisions of the firm
C)  integration of CSR into corporate policy at all levels of the firm
D)  good corporate leadership
E)  sustainable production practicesF) B) and E)
G) B) and D)

Question 3

What are some challenges marketers face in environmental and sustainable marketing on a global scale?

Accepted Answer

As globalization brings the world closer...

Question 4

Patagonia, a California-based clothing company, is deeply committed to the environment. The company makes fleece jackets out of recycled bottles, uses solar panels to generate most of the electricity at its headquarters, and even tells its customers in its advertisements to think twice before buying anything, all in an effort to reduce its carbon footprint. This is an example of how Patagonia is engaged in

Accepted Answer

A)  value-driven marketing.
B)  corporate philanthropy.
C)  sustainable marketing.
D)  eco-marketing.
E)  tactical greening.F) A) and B)
G) D) and E)

Question 5

According to your text, what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?

Accepted Answer

A)  Leaders who can thoughtfully balance the four dimensions of CSR and communicate their intentions accordingly generally succeed at implementing socially responsible behaviors.
B)  The firm's leaders should seek significant interaction with the stakeholders who influence the decisions and behavior of the company.
C)  Leaders are most effective when they remove themselves from the process of developing a CSR program, leaving it instead to the people who must implement the program on a daily basis.
D)  The emphasis in business thinking has shifted from people to process; leaders must understand the process of developing a CSR program in order to implement it.
E)  CSR policies and procedures are most useful when they are written down, well understood, and endorsed by the company's leaders.F) B) and E)
G) A) and E)

Question 6

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called

Accepted Answer

A)  corporate volunteerism.
B)  corporate philanthropy.
C)  community marketing.
D)  stakeholder management.
E)  public relations.F) B) and E)
G) B) and D)

Question 7

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

A)  social marketing.
B)  stakeholder responsibility.
C)  benefit marketing.
D)  corporate philanthropy.
E)  corporate volunteerism.F) A) and D)
G) B) and E)

Question 8

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

Accepted Answer

A)  marketers advertising information about how consuming the company's sustainable product, rather than the competitor's, can reduce the impact of their purchasing behavior
B)  marketers finding ways to deliver products to sustainability-minded customers regardless of where they live
C)  marketers promoting the firm's sustainable products in an honest and ethical way so as to not mislead the public
D)  marketers designing sustainable products of the highest quality to alleviate consumers' negative perceptions of sustainable products
E)  marketers accurately communicating why the sustainable product offers more value so consumers will be willing to pay a higher price for itF) A) and B)
G) A) and E)

Question 9

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening.

Accepted Answer

A)  quasi-strategic
B)  tactical
C)  limited
D)  substantial
E)  strategicF) A) and D)
G) B) and D)

Question 10

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

Accepted Answer

A) True 
 B)False

Question 11

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

Accepted Answer

A)  environmentalism.
B)  humanitarianism.
C)  consumer protectionism.
D)  consumerism.
E)  activism.F) A) and E)
G) All of the above

Question 12

The duty to be profitable falls under which dimension of corporate social responsibility?

Accepted Answer

A)  legal
B)  ethical
C)  accountable
D)  economic
E)  philanthropicF) A) and E)
G) B) and C)

Question 13

Because green products sometimes cost more to produce than traditional products, organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a

Accepted Answer

A)  eco-branding strategy.
B)  sustainable value innovation strategy.
C)  eco-efficiency strategy.
D)  beyond compliance leadership strategy.
E)  environmental cost leadership strategy.F) A) and B)
G) B) and D)

Question 14

The moral standards expected by a society are called

Accepted Answer

A)  ethics.
B)  folkways.
C)  cultural values.
D)  social norms.
E)  religious principles.F) A) and B)
G) A) and E)

Question 15

Describe the consumerism movement.

Accepted Answer

Consumerism involves protecting consumer...

Question 16

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of

Accepted Answer

A)  environmental cost leadership.
B)  sustainable value innovation.
C)  eco-efficiency.
D)  eco-branding.
E)  beyond compliance leadership.F) A) and B)
G) B) and E)

Question 17

Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

Accepted Answer

A) True 
 B)False

Question 18

What 1972 environmental regulation was designed to reduce industrial pollution in U.S. waters?

Accepted Answer

A)  Clean Water Act
B)  Safe Drinking Water Act
C)  Nuclear Waste Policy Act
D)  Pollution Prevention Act
E)  National Environmental Policy ActF) A) and C)
G) A) and D)

Question 19

A(n)__________ that uses analytics can let a firm know how well its corporate social responsibility program is working.

Accepted Answer

The answer of A(n)__________ that uses analytics can let a...

Question 20

As noted in your text, environmentalism is concerned with

Accepted Answer

A)  decreasing the amount of goods produced globally.
B)  preserving, restoring, and improving the environment.
C)  eliminating industries that do not practice sustainability.
D)  teaching developing countries how to employ more efficient production practices.
E)  protecting consumers and promoting their interests.F) A) and B)
G) A) and C)

Exam 16: Social Responsibility and Sustainability

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

Correct Answer
verified

A(n)__________ that uses analytics can let a firm know how well its corporate social responsibility program is working.

Correct Answer
verified

Describe the consumerism movement.

Correct Answer
verified
Consumerism involves protecting consumer...
View Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct Answer
verified

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of

Correct Answer
verified

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening.

Correct Answer
verified

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called

Correct Answer
verified

As noted in your text, environmentalism is concerned with

Correct Answer
verified

The duty to be profitable falls under which dimension of corporate social responsibility?

Correct Answer
verified

What are some challenges marketers face in environmental and sustainable marketing on a global scale?

Correct Answer
verified
As globalization brings the world closer...
View Answer

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

Correct Answer
verified

What 1972 environmental regulation was designed to reduce industrial pollution in U.S. waters?

Correct Answer
verified

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

Correct Answer
verified

What key element of developing a successful corporate social responsibility (CSR) program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?

Correct Answer
verified

Correct Answer
verified

The moral standards expected by a society are called

Correct Answer
verified

Because green products sometimes cost more to produce than traditional products, organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a

Correct Answer
verified

According to your text, what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?

Correct Answer
verified

Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

Correct Answer
verified

The end result of adhering to environmental regulations is that firms lose revenue in the process.

Correct Answer
verified

Exam 16: Social Responsibility and Sustainability

A movement made up of citizens and government entities whose focus is on protecting consumers and promoting their interests is called

Correct AnswerverifiedShow Answer

A(n)__________ that uses analytics can let a firm know how well its corporate social responsibility program is working.

Correct AnswerverifiedShow Answer

Describe the consumerism movement.

Correct AnswerverifiedConsumerism involves protecting consumer...View AnswerShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct AnswerverifiedShow Answer

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of

Correct AnswerverifiedShow Answer

A type of environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is referred to as ______ greening.

Correct AnswerverifiedShow Answer

The policy or practice of employees volunteering their time or talents for charitable, educational, or other worthwhile activities, especially in the community, is called

Correct AnswerverifiedShow Answer

As noted in your text, environmentalism is concerned with

Correct AnswerverifiedShow Answer

The duty to be profitable falls under which dimension of corporate social responsibility?

Correct AnswerverifiedShow Answer

What are some challenges marketers face in environmental and sustainable marketing on a global scale?

Correct AnswerverifiedAs globalization brings the world closer...View AnswerShow Answer

The biggest mistake marketers make when auditing a corporate social responsibility program is using both quantitative and qualitative measurements.

Correct AnswerverifiedShow Answer

What 1972 environmental regulation was designed to reduce industrial pollution in U.S. waters?

Correct AnswerverifiedShow Answer

Think about the various barriers marketers must overcome in order to encourage sustainable consumer behavior that were outlined in your text. Which of the following most relates to overcoming consumers' lack of knowledge regarding sustainable consumer behavior?

Correct AnswerverifiedShow Answer

What key element of developing a successful corporate social responsibility (CSR) program is exhibited when a company meets with the community to understand the impact that water usage by its manufacturing plant will have on the surrounding areas?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The moral standards expected by a society are called

Correct AnswerverifiedShow Answer

Because green products sometimes cost more to produce than traditional products, organizations providing these products can attempt to recover the cost of their ecological investments and generate a profit by utilizing a

Correct AnswerverifiedShow Answer

According to your text, what is meant by good corporate leadership as a key element in developing a successful corporate social responsibility (CSR) program?

Correct AnswerverifiedShow Answer

Sustainability is the idea that companies should be able to sustain production levels equal to consumer demand.

Correct AnswerverifiedShow Answer

The end result of adhering to environmental regulations is that firms lose revenue in the process.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Consumerism involves protecting consumer...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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As globalization brings the world closer...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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