Question 1

In classifying social media, self-disclosure is

Accepted Answer

A)   the degree to which a person's thoughts, feelings, likes, and dislikes are shared when engaged in a social interaction.
B)   the degree of acoustic, visual, and personal contact between two communication partners.
C)   an undesirable effect of social media in which too much personal information is given by users, resulting in identity theft.
D)   a growing trend in which telephone and email communications contribute to one's online profile.
E)   behavior that leads to an unfavorable impression by other online users.F) All of the above
G) B) and E)

Question 2

To engage fans on Facebook, a good strategy is for a brand manager to use it to

Accepted Answer

A)   create ads that will appear in a specified, strategic position on every page when users log in to their profiles.
B)   send an email message to every registered Facebook user.
C)   learn users' passions and let them guide content, as Taco Bell does with polling its users.
D)   create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
E)   develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.F) A) and C)
G) A) and B)

Question 3

User-generated content (UGC)  refers to

Accepted Answer

A)   content found on a "personal profile" page.
B)   content found only on blogs and wikis.
C)   content that is created with the intention of achieving commercial profit.
D)   content found on forms of online media that are privately owned and operated by a single user.
E)   the various forms of online media content that are publicly available and created by end users.F) C) and E)
G) A) and D)

Question 4

Through a network of businesspeople known as ________, members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

Accepted Answer

A)   followers
B)   colleagues
C)   contacts
D)   connections
E)   friendsF) B) and E)
G) D) and E)

Question 5

What are the four guidelines to engage fans on Facebook?

Accepted Answer

Research suggests, first, be creative in...

Question 6

Which of the following social media networks does Body Glove use as the foundation of its customer service function?

Accepted Answer

A)   Pinterest
B)   Facebook
C)   YouTube
D)   Twitter
E)   InstagramF) C) and E)
G) B) and C)

Question 7

The social network primarily used for professional networking and job searching is

Accepted Answer

A)   Twitter.
B)   LinkedIn.
C)   Facebook.
D)   YouTube.
E)   Facetime.F) None of the above
G) B) and C)

Question 8

In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one's influence on those reached.

Accepted Answer

A)   decrease
B)   not affect
C)   undermine
D)   manipulate
E)   increaseF) A) and D)
G) B) and C)

Question 9

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an email address) , and a password, as well as answering a few questions (date of birth, gender, etc.)  are referred to as

Accepted Answer

A)   users/members.
B)   unique visitors.
C)   visitors.
D)   fans.
E)   vloggers.F) A) and D)
G) All of the above

Question 10

The convergence of real and digital worlds is the result of

Accepted Answer

A)   the work of William Gibson, who coined the term cyberspace.
B)   the implementation of ideas found in science fiction films and books.
C)   proliferation of interlinked social commerce technologies, databases and algorithms, and apps.
D)   Steve Jobs, the late visionary CEO of Apple, Inc.
E)   the researchers at Xerox Palo Alto Research Center (PAR
C)  .F) A) and B)
G) A) and E)

Exam 17: Using Social Media and Mobile Marketing to Connect With Consumers

In classifying social media, self-disclosure is

Correct Answer
verified

Through a network of businesspeople known as ________, members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

Correct Answer
verified

In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one's influence on those reached.

Correct Answer
verified

The social network primarily used for professional networking and job searching is

Correct Answer
verified

The convergence of real and digital worlds is the result of

Correct Answer
verified

Which of the following social media networks does Body Glove use as the foundation of its customer service function?

Correct Answer
verified

User-generated content (UGC) refers to

Correct Answer
verified

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an email address) , and a password, as well as answering a few questions (date of birth, gender, etc.) are referred to as

Correct Answer
verified

To engage fans on Facebook, a good strategy is for a brand manager to use it to

Correct Answer
verified

What are the four guidelines to engage fans on Facebook?

Correct Answer
verified
Research suggests, first, be creative in...
View Answer

Exam 17: Using Social Media and Mobile Marketing to Connect With Consumers

In classifying social media, self-disclosure is

Correct AnswerverifiedShow Answer

Through a network of businesspeople known as ________, members of LinkedIn might gain an introduction to someone they wish to know through a mutual contact.

Correct AnswerverifiedShow Answer

In social interactions, a favorable image is affected by the degree of self-disclosure of a person's thoughts, feelings, likes, and dislikes. Greater self-disclosure is likely to ________ one's influence on those reached.

Correct AnswerverifiedShow Answer

The social network primarily used for professional networking and job searching is

Correct AnswerverifiedShow Answer

The convergence of real and digital worlds is the result of

Correct AnswerverifiedShow Answer

Which of the following social media networks does Body Glove use as the foundation of its customer service function?

Correct AnswerverifiedShow Answer

User-generated content (UGC) refers to

Correct AnswerverifiedShow Answer

Individuals who have registered on a social networking site by completing the process involved, such as providing their name, an ID (usually an email address) , and a password, as well as answering a few questions (date of birth, gender, etc.) are referred to as

Correct AnswerverifiedShow Answer

To engage fans on Facebook, a good strategy is for a brand manager to use it to

Correct AnswerverifiedShow Answer

What are the four guidelines to engage fans on Facebook?

Correct AnswerverifiedResearch suggests, first, be creative in...View AnswerShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Research suggests, first, be creative in...
View Answer