Question 1

Levi's Japan has a website that caters to those looking to tailor their own denim, allowing customers to choose from different cuts (502 regular wide, 505 regular wide, 517 boot cut) , coloration (dark used, mid used) , button and rivet colors (gold, silver, bronze) , inseam length, and extra treatments (sanding, paint drips) . From start to delivery takes about a month. This describes one example of why consumers shop and shop and buy online, which is

Accepted Answer

A)   control.
B)   cost.
C)   choice.
D)   customization.
E)   convenience.F) A) and C)
G) A) and B)

Question 2

The most common cross-channel shopping and buying path is to browse one or more websites and then

Accepted Answer

A)   negotiate among competitors for the lowest price.
B)   find the item on an auction site such as eBay.
C)   contact the manufacturer directly.
D)   click on the shopping cart icon to purchase the product or service.
E)   purchase the item at a retail store.F) C) and D)
G) B) and E)

Question 3

The ability of a website to modify itself to, or be modified by, each individual user is referred to as

Accepted Answer

A)   connection.
B)   communication.
C)   site actualization.
D)   customization.
E)   customerization.F) A) and D)
G) B) and E)

Question 4

________ is the design element that encompasses all digital information on a website, including the presentation form: text, video, audio, and graphics.

Accepted Answer

A)   customization.
B)   content.
C)   context.
D)   connection.
E)   conductivity.F) C) and D)
G) A) and B)

Question 5

Which of the following statements about cost and its impact on online shopping is most accurate?

Accepted Answer

A)   Dynamic pricing is commonly used online because there is no need to respond quickly to changes in supply and demand conditions.
B)   The margin for online offerings is usually higher than those purchased in traditional marketplaces.
C)   Dynamic pricing is the most commonly used pricing strategy for Internet purchases.
D)   Any price advantage for online purchases is lost in shipping and handling fees.
E)   Lower costs for external information search is one of the major reasons for the popularity of online shopping.F) A) and B)
G) B) and E)

Question 6

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park. Then the webcam users can email the pictures to their friends. The average webcam user sends four emails to friends and has resulted in more than 6 million park images being sent to potential visitors. Universal Studios is using ________ to promote its theme park.

Accepted Answer

A)   viral marketing
B)   opt-out marketing
C)   customerization
D)   niche marketing
E)   buzz marketingF) A) and D)
G) A) and E)

Question 7

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets in a flexible way, in response to supply and demand?

Accepted Answer

A)   yield management pricing
B)   experience curve pricing
C)   dynamic pricing
D)   cost-plus pricing
E)   skimming pricingF) None of the above
G) B) and D)

Question 8

What is the marketspace?

Accepted Answer

The marketspace is an Internet...

Question 9

A blog is

Accepted Answer

A)   a private online forum centered on a specific topic or theme.
B)   a running account of all purchases made at a single website.
C)   a web page that serves as a publicly accessible personal journal for an individual or organization.
D)   an itemized list of all website "hits" on an individual person including a short biographical summary.
E)   a web network that works as a family tree linking all members of a group or organization.F) B) and C)
G) A) and B)

Question 10

When you buy an e-book at Amazon.com, it uses ________ to recommend an e-book by a similar author within the same genre.

Accepted Answer

A)   choice boards
B)   connectivity
C)   collaborative filtering
D)   adaptive selling
E)   personalizationF) A) and B)
G) None of the above

Question 11

________ refers to the ability of consumers to stop or change the kind, amount, or timing of information sent to them about products or brands.

Accepted Answer

A)   Deactivation
B)   Consent retraction
C)   Opt-out
D)   Permission denial
E)   Authorization denialF) A) and B)
G) A) and E)

Question 12

A consumer's consent to receive email and advertising based on personal data supplied by the consumer is called

Accepted Answer

A)   opt-in.
B)   assent.
C)   cookies.
D)   spam.
E)   authorization.F) B) and E)
G) B) and D)

Question 13

Explain the four ways the marketspace creates value for consumers.

Accepted Answer

The marketspace creates customer value b...

Question 14

Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and ________, which refers to the amount of time per month that visitors spend on their websites.

Accepted Answer

A)   stickiness
B)   glueyness
C)   gumminess
D)   adhesiveness
E)   connectivenessF) D) and E)
G) A) and B)

Question 15

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Accepted Answer

A)   Eighty percent of online sales occur on weekdays.
B)   The busiest online shopping day is Saturday.
C)   Only 10 percent of consumers say they visit websites from their place of work.
D)   Most people buy online when they are sad or depressed.
E)   Favorite websites for workday shopping and buying feature shoes or work attire.F) B) and E)
G) A) and E)

Question 16

Pizza Hut's website customization is achieved in several ways, but the primary utility is to

Accepted Answer

A)   speed up the delivery process.
B)   offer the greatest selection.
C)   offer the best value for the price.
D)   create strong customer relationship.
E)   simplify ordering.F) C) and E)
G) C) and D)

Question 17

Pizza Hut has been a pioneer in the QSR industry. QSR is an acronym for

Accepted Answer

A)   quick serve restaurant.
B)   quality service restaurant.
C)   quality, service, and responsibility.
D)   quantity service restaurant.
E)   quality service review.F) A) and E)
G) All of the above

Question 18

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.

Accepted Answer

A)   convenience
B)   control
C)   connection
D)   community
E)   communicationF) C) and D)
G) B) and C)

Question 19

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.

Accepted Answer

A)   context
B)   communication
C)   commerce
D)   connection
E)   contentF) A) and B)
G) C) and D)

Question 20

Pizza Hut realized that it did not make sense for it or its customers to create a community on the site. As a result, Pizza Hut tapped into ________ to achieve results in a very cost-effective manner.

Accepted Answer

A)   LinkedIn
B)   Facebook
C)   Flicker
D)   Pinterest
E)   TwitterF) A) and C)
G) C) and D)

Exam 14: Implementing Interactive and Multichannel Marketing

Pizza Hut has been a pioneer in the QSR industry. QSR is an acronym for

Correct Answer
verified

A consumer's consent to receive email and advertising based on personal data supplied by the consumer is called

Correct Answer
verified

Correct Answer
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Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct Answer
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Pizza Hut realized that it did not make sense for it or its customers to create a community on the site. As a result, Pizza Hut tapped into ________ to achieve results in a very cost-effective manner.

Correct Answer
verified

Correct Answer
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Which of the following statements about cost and its impact on online shopping is most accurate?

Correct Answer
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Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and ________, which refers to the amount of time per month that visitors spend on their websites.

Correct Answer
verified

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets in a flexible way, in response to supply and demand?

Correct Answer
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The most common cross-channel shopping and buying path is to browse one or more websites and then

Correct Answer
verified

Explain the four ways the marketspace creates value for consumers.

Correct Answer
verified
The marketspace creates customer value b...
View Answer

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.

Correct Answer
verified

When you buy an e-book at Amazon.com, it uses ________ to recommend an e-book by a similar author within the same genre.

Correct Answer
verified

A blog is

Correct Answer
verified

The ability of a website to modify itself to, or be modified by, each individual user is referred to as

Correct Answer
verified

Pizza Hut's website customization is achieved in several ways, but the primary utility is to

Correct Answer
verified

________ refers to the ability of consumers to stop or change the kind, amount, or timing of information sent to them about products or brands.

Correct Answer
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________ is the design element that encompasses all digital information on a website, including the presentation form: text, video, audio, and graphics.

Correct Answer
verified

What is the marketspace?

Correct Answer
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The marketspace is an Internet...
View Answer

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.

Correct Answer
verified

Exam 14: Implementing Interactive and Multichannel Marketing

Pizza Hut has been a pioneer in the QSR industry. QSR is an acronym for

Correct AnswerverifiedShow Answer

A consumer's consent to receive email and advertising based on personal data supplied by the consumer is called

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

Correct AnswerverifiedShow Answer

Pizza Hut realized that it did not make sense for it or its customers to create a community on the site. As a result, Pizza Hut tapped into ________ to achieve results in a very cost-effective manner.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about cost and its impact on online shopping is most accurate?

Correct AnswerverifiedShow Answer

Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and ________, which refers to the amount of time per month that visitors spend on their websites.

Correct AnswerverifiedShow Answer

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets in a flexible way, in response to supply and demand?

Correct AnswerverifiedShow Answer

The most common cross-channel shopping and buying path is to browse one or more websites and then

Correct AnswerverifiedShow Answer

Explain the four ways the marketspace creates value for consumers.

Correct AnswerverifiedThe marketspace creates customer value b...View AnswerShow Answer

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.

Correct AnswerverifiedShow Answer

When you buy an e-book at Amazon.com, it uses ________ to recommend an e-book by a similar author within the same genre.

Correct AnswerverifiedShow Answer

A blog is

Correct AnswerverifiedShow Answer

The ability of a website to modify itself to, or be modified by, each individual user is referred to as

Correct AnswerverifiedShow Answer

Pizza Hut's website customization is achieved in several ways, but the primary utility is to

Correct AnswerverifiedShow Answer

________ refers to the ability of consumers to stop or change the kind, amount, or timing of information sent to them about products or brands.

Correct AnswerverifiedShow Answer

________ is the design element that encompasses all digital information on a website, including the presentation form: text, video, audio, and graphics.

Correct AnswerverifiedShow Answer

What is the marketspace?

Correct AnswerverifiedThe marketspace is an Internet...View AnswerShow Answer

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.

Correct AnswerverifiedShow Answer

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The marketspace creates customer value b...
View Answer

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The marketspace is an Internet...
View Answer

Correct Answer
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