Question 1

Figure 13-5
-According to Figure 13-5 above, B represents which stage of the retail life cycle?

Accepted Answer

A)   growth
B)   early growth
C)   accelerated development
D)   maturity
E)   expansionF) C) and D)
G) All of the above

Question 2

Both market share and profit achieve their greatest growth rates during which stage of the retail life cycle?

Accepted Answer

A)   decline
B)   maturity
C)   introduction
D)   early growth
E)   accelerated developmentF) B) and E)
G) A) and D)

Question 3

Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a twins birthday, student loans, from my cat to yours, and many other unique occasions. This is an example of the ________ that the Hallmark retailer carries.

Accepted Answer

A)   depth of product line
B)   breadth of product line
C)   height of product line
D)   length of product line
E)   width of product lineF) A) and B)
G) All of the above

Question 4

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience, including delectable chocolates, decorative gift collections, and unrivaled customer care. What type of retail service is Godiva offering?

Accepted Answer

A)   full-service
B)   exclusive-service
C)   limited-service
D)   self-service
E)   specialty-serviceF) A) and D)
G) A) and C)

Question 5

Similar to the West Edmonton Mall in Alberta, Canada, with shopping, restaurants, hotels, and a theme park, the Mall of America is a variation of

Accepted Answer

A)   a central business district.
B)   a regional shopping center.
C)   an entertainment district.
D)   a destination mall concept.
E)   an anchored mall.F) C) and E)
G) A) and E)

Question 6

Consumers often view central business district shopping as less convenient because of the lack of parking, higher crime rates, and

Accepted Answer

A)   outdated stores.
B)   a lack of ambience.
C)   fewer quality restaurants.
D)   few public restrooms.
E)   exposure to the weather.F) A) and C)
G) C) and E)

Question 7

Coal, lumber, and chemicals, which are sold in extremely large quantities, are traditionally sold by which type of wholesaler?

Accepted Answer

A)   cash and carry wholesalers
B)   rack jobbers
C)   truck jobbers
D)   general merchandise wholesalers
E)   drop shippersF) C) and D)
G) B) and E)

Question 8

Wholly owned extensions of the producer that perform wholesaling activities are referred to as

Accepted Answer

A)   general merchandise wholesalers.
B)   cash and carry wholesalers.
C)   agents and brokers.
D)   manufacturer's branch or sales offices.
E)   merchant wholesalers.F) All of the above
G) B) and D)

Question 9

When considering the use of everyday low pricing, one should consider the impact on ________ because of EDLP's potential to affect product quality assessments.

Accepted Answer

A)   competitor's promotional strategies
B)   product benefits
C)   convenience
D)   brand name and store image
E)   maintained priceF) C) and E)
G) B) and C)

Question 10

Staples is a specialty discount retailer that focuses on one type of product-office supplies. Staples is an example of a

Accepted Answer

A)   hypermarket.
B)   superstore.
C)   category killer.
D)   department store.
E)   focused merchandise stores.F) C) and E)
G) A) and C)

Question 11

Figure 13-4
-According to Figure 13-4, Box A above represents the stage in the wheel of retailing when a retail outlet starts with

Accepted Answer

A)   low prices, high margins, and high status.
B)   mixed prices, mixed margins, and mixed status.
C)   low prices, low margins, and low status.
D)   moderate prices, high margins, and high status.
E)   high prices, low margins, and mixed status.F) C) and D)
G) None of the above

Question 12

The level of service that requires the customers themselves perform many functions during the purchase process is

Accepted Answer

A)   full-service.
B)   limited-service.
C)   self-service.
D)   customized-service.
E)   automated-service.F) A) and E)
G) B) and E)

Question 13

Briefly describe the advantages of being an independent retailer and the benefits an independent retailer can offer customers.

Accepted Answer

Advantages to the retailer inc...

Question 14

Cash and carry wholesalers

Accepted Answer

A)   handle bulky items such as lumber, bricks, and telephone poles.
B)   handle perishable items such as flowers, baked goods, and deli meats.
C)   handle office supplies, electrical supplies, hardware products, and groceries.
D)   are a kind of full-service wholesaler.
E)   lease vending machines to merchants and refill them as needed on a cash only basis.F) C) and D)
G) A) and C)

Question 15

Which type of wholesaler traditionally sells hosiery, toys, and health and beauty items?

Accepted Answer

A)   cash and carry wholesalers
B)   truck jobbers
C)   general merchandise wholesalers
D)   rack jobbers
E)   drop shippersF) A) and B)
G) A) and C)

Question 16

Trent is an avid fly fisherman and for his hobby he large rubber rafts, hip waders, special fishing rods, reels, line, and an assortment of fishing tackle and lures. There are no sporting goods stores near him so he orders his fishing supplies from the L.L. Bean catalog. His supplies are generally delivered to his home within 72 hours. Trent is using a ________ to satisfy his fishing supply needs.

Accepted Answer

A)   home delivery retailer
B)   quick-response retailer
C)   direct-mail marketer
D)   flexible response marketer
E)   regional marketerF) All of the above
G) B) and C)

Question 17

Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in

Accepted Answer

A)   a switch to online catalogs and direct-to-customer email advertisements.
B)   the use of thinner, lightweight paper products.
C)   a focus on proven customers or specialty catalogs for market niches.
D)   the banning of "junk" mail by a growing number of environmentally concerned communities.
E)   a resurgence in nonautomated telemarketing.F) All of the above
G) A) and D)

Question 18

Most stores today are near several others in one of four settings: the central business district, the regional shopping center, the power center, or the

Accepted Answer

A)   suburban downtown.
B)   strip mall.
C)   exurb value center.
D)   rural micromall.
E)   urban megacenter.F) B) and D)
G) A) and B)

Question 19

Which method of retail outlet classification is most appropriate for describing franchise operations?

Accepted Answer

A)   form of ownership
B)   level of service
C)   merchandise line
D)   method of operation
E)   revenues generatedF) All of the above
G) B) and E)

Question 20

Combining the convenient location of a strip mall with the influential draw of national stores results in shopping areas known as

Accepted Answer

A)   suburban malls.
B)   warehouse malls.
C)   power centers.
D)   retail malls.
E)   cluster malls.F) B) and E)
G) A) and E)

Exam 13: Retailing and Wholesaling

Most stores today are near several others in one of four settings: the central business district, the regional shopping center, the power center, or the

Correct Answer
verified

Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in

Correct Answer
verified

Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a twins birthday, student loans, from my cat to yours, and many other unique occasions. This is an example of the ________ that the Hallmark retailer carries.

Correct Answer
verified

The level of service that requires the customers themselves perform many functions during the purchase process is

Correct Answer
verified

When considering the use of everyday low pricing, one should consider the impact on ________ because of EDLP's potential to affect product quality assessments.

Correct Answer
verified

Combining the convenient location of a strip mall with the influential draw of national stores results in shopping areas known as

Correct Answer
verified

Staples is a specialty discount retailer that focuses on one type of product-office supplies. Staples is an example of a

Correct Answer
verified

Which type of wholesaler traditionally sells hosiery, toys, and health and beauty items?

Correct Answer
verified

Briefly describe the advantages of being an independent retailer and the benefits an independent retailer can offer customers.

Correct Answer
verified
Advantages to the retailer inc...
View Answer

Which method of retail outlet classification is most appropriate for describing franchise operations?

Correct Answer
verified

Figure 13-4 -According to Figure 13-4, Box A above represents the stage in the wheel of retailing when a retail outlet starts with

Correct Answer
verified

Figure 13-5 -According to Figure 13-5 above, B represents which stage of the retail life cycle?

Correct Answer
verified

Coal, lumber, and chemicals, which are sold in extremely large quantities, are traditionally sold by which type of wholesaler?

Correct Answer
verified

Correct Answer
verified

Consumers often view central business district shopping as less convenient because of the lack of parking, higher crime rates, and

Correct Answer
verified

Similar to the West Edmonton Mall in Alberta, Canada, with shopping, restaurants, hotels, and a theme park, the Mall of America is a variation of

Correct Answer
verified

Cash and carry wholesalers

Correct Answer
verified

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience, including delectable chocolates, decorative gift collections, and unrivaled customer care. What type of retail service is Godiva offering?

Correct Answer
verified

Wholly owned extensions of the producer that perform wholesaling activities are referred to as

Correct Answer
verified

Both market share and profit achieve their greatest growth rates during which stage of the retail life cycle?

Correct Answer
verified

Exam 13: Retailing and Wholesaling

Most stores today are near several others in one of four settings: the central business district, the regional shopping center, the power center, or the

Correct AnswerverifiedShow Answer

Higher paper costs, increased postage rates, the growing interest in do-not-mail legislation, and concern for "green" mailings have resulted in

Correct AnswerverifiedShow Answer

Your local Hallmark retailer carries thousands of greeting cards. You can find cards for a twins birthday, student loans, from my cat to yours, and many other unique occasions. This is an example of the ________ that the Hallmark retailer carries.

Correct AnswerverifiedShow Answer

The level of service that requires the customers themselves perform many functions during the purchase process is

Correct AnswerverifiedShow Answer

When considering the use of everyday low pricing, one should consider the impact on ________ because of EDLP's potential to affect product quality assessments.

Correct AnswerverifiedShow Answer

Combining the convenient location of a strip mall with the influential draw of national stores results in shopping areas known as

Correct AnswerverifiedShow Answer

Staples is a specialty discount retailer that focuses on one type of product-office supplies. Staples is an example of a

Correct AnswerverifiedShow Answer

Which type of wholesaler traditionally sells hosiery, toys, and health and beauty items?

Correct AnswerverifiedShow Answer

Briefly describe the advantages of being an independent retailer and the benefits an independent retailer can offer customers.

Correct AnswerverifiedAdvantages to the retailer inc...View AnswerShow Answer

Which method of retail outlet classification is most appropriate for describing franchise operations?

Correct AnswerverifiedShow Answer

Figure 13-4 -According to Figure 13-4, Box A above represents the stage in the wheel of retailing when a retail outlet starts with

Correct AnswerverifiedShow Answer

Figure 13-5 -According to Figure 13-5 above, B represents which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Coal, lumber, and chemicals, which are sold in extremely large quantities, are traditionally sold by which type of wholesaler?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumers often view central business district shopping as less convenient because of the lack of parking, higher crime rates, and

Correct AnswerverifiedShow Answer

Similar to the West Edmonton Mall in Alberta, Canada, with shopping, restaurants, hotels, and a theme park, the Mall of America is a variation of

Correct AnswerverifiedShow Answer

Cash and carry wholesalers

Correct AnswerverifiedShow Answer

Godiva Chocolatier invites consumers to stop by one of its stores for an unforgettable experience, including delectable chocolates, decorative gift collections, and unrivaled customer care. What type of retail service is Godiva offering?

Correct AnswerverifiedShow Answer

Wholly owned extensions of the producer that perform wholesaling activities are referred to as

Correct AnswerverifiedShow Answer

Both market share and profit achieve their greatest growth rates during which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Correct Answer
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verified
Advantages to the retailer inc...
View Answer

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verified

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