Question 1

Direct-mail and catalog retailing are examples of

Accepted Answer

A)   nonstore retailing.
B)   intertype retailing.
C)   online retailing.
D)   print-media retailing.
E)   dual retailing.F) A) and C)
G) All of the above

Question 2

McDonald's, 7-Eleven, and Anytime Fitness are examples of

Accepted Answer

A)   product-distribution franchises.
B)   non-profit franchises.
C)   business-format franchises.
D)   manufacturing franchises.
E)   general service franchise.F) B) and E)
G) C) and E)

Question 3

Figure 13-5
-According to Figure 13-5 above, C represents which stage of the retail life cycle?

Accepted Answer

A)   stabilization
B)   early growth
C)   accelerated development
D)   maturity
E)   declineF) C) and D)
G) None of the above

Question 4

Aeon, Carrefour, Tesco, and Metro Group are

Accepted Answer

A)   sizable wholesalers that handle products for the world's largest retailers.
B)   new Internet start-ups that have the potential to impact the U.S. economy.
C)   large retailers outside of the United States.
D)   large distributors of business products.
E)   historic companies that developed consumer selling systems, though none of them exist today.F) B) and C)
G) A) and E)

Question 5

Prices in vending machines tend to be higher because

Accepted Answer

A)   machines are placed in low-demand traffic areas.
B)   maintenance, operating, and leasing costs are high.
C)   only small unit volume items are sold.
D)   customary pricing requires certain coin and currency amounts regardless of the normal retailer markup.
E)   few people buy from vending machines.F) D) and E)
G) A) and B)

Question 6

Target and Kohl's send messages about special offers to people who are using ________ near their stores, direct them toward sales items once inside, and alert them when they are near a selected product.

Accepted Answer

A)   smartwatches
B)   voice-controlled speakers
C)   fitness trackers
D)   wireless headphones
E)   emailF) B) and C)
G) A) and B)

Question 7

Which of the following statements regarding direct selling is most accurate?

Accepted Answer

A)   Unlike other forms of nonstore retailing, direct selling takes place in the business market.
B)   Direct selling is found exclusively in the United States.
C)   Direct selling succeeds because it provides customers with a social shopping experience.
D)   Direct sales have been declining rapidly in the United States since the 1980s.
E)   By definition, direct selling can only take place in a home.F) A) and D)
G) A) and C)

Question 8

Subway restaurants that offer sandwiches made exactly to each customer's preference are providing ________ utility.

Accepted Answer

A)   time
B)   place
C)   possession
D)   form
E)   processF) A) and B)
G) B) and D)

Question 9

The ________ distinguishes types of retail outlets, with independent retailers, corporate chains, or contractual systems being the three general forms.

Accepted Answer

A)   wheel of retailing
B)   service level
C)   merchandise line
D)   product assortment
E)   form of ownershipF) A) and D)
G) B) and D)

Question 10

Large shopping areas often contain two or three ________ stores, which are well-known national or regional stores such as Nordstrom, Saks Fifth Avenue, and Bloomingdale's.

Accepted Answer

A)   power
B)   mega
C)   anchor
D)   value
E)   outletF) C) and D)
G) A) and E)

Question 11

Sales of goods and services to consumers through personal interactions and demonstrations in their homes or offices is referred to as direct selling, or

Accepted Answer

A)   person-to-person sales.
B)   interactive selling.
C)   door-to-door retailing.
D)   individual promotion.
E)   customized selling.F) All of the above
G) C) and E)

Question 12

Explain the global impact of retailing.

Accepted Answer

Retailing is important to the United Sta...

Question 13

Online retail purchases by consumers can be the result of several very different approaches, including patronizing online malls, becoming a member of an online discount service, and

Accepted Answer

A)   becoming a secret shopper.
B)   participating in a buying cooperative.
C)   using direct selling.
D)   shopping via vending machine.
E)   participating in an online auction.F) D) and E)
G) B) and E)

Question 14

The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be

Accepted Answer

A)   specialty wholesalers.
B)   full-line wholesalers.
C)   limited wholesalers.
D)   universal wholesalers.
E)   cash and carry wholesalers.F) A) and B)
G) A) and C)

Question 15

The wheel of retailing refers to

Accepted Answer

A)   the life cycle of most consumer products sold by retailers.
B)   the diffusion of types of retailers for a new product.
C)   the progression of retail locations an outlet goes through.
D)   the description of how new forms of retail outlets enter the market.
E)   the description of retail management philosophies.F) C) and E)
G) A) and E)

Question 16

A store chain is looking for a wholesaler to furnish its health and beauty display shelves, perform all channel functions, and sell to it on consignment. Which of the following would be the wisest wholesaler choice for its requirements?

Accepted Answer

A)   a rack jobber
B)   a truck jobber
C)   a cash and carry wholesaler
D)   a desk jobber
E)   a drop shipperF) B) and C)
G) A) and E)

Question 17

What is the retailing mix?

Accepted Answer

In developing retailing strategy, manage...

Question 18

Which of the following is a type of full-service merchant wholesaler?

Accepted Answer

A)   cash and carry wholesaler
B)   rack jobbers
C)   truck jobbers
D)   specialty merchandise wholesaler
E)   drop shippersF) A) and D)
G) B) and D)

Question 19

Stores that carry a broad product line, with limited depth, are referred to as

Accepted Answer

A)   limited-line stores.
B)   general merchandise stores.
C)   scrambled merchandise stores.
D)   hypermarkets.
E)   intertype outlets.F) B) and D)
G) A) and E)

Question 20

General merchandise stores such as Walmart, Kmart, and Target are usually considered ________ retailers.

Accepted Answer

A)   exclusive-service
B)   minimal-service
C)   self-service
D)   full-service
E)   limited-serviceF) B) and D)
G) B) and E)

Exam 13: Retailing and Wholesaling

Subway restaurants that offer sandwiches made exactly to each customer's preference are providing ________ utility.

Correct AnswerverifiedShow Answer

Which of the following is a type of full-service merchant wholesaler?

Correct AnswerverifiedShow Answer

Sales of goods and services to consumers through personal interactions and demonstrations in their homes or offices is referred to as direct selling, or

Correct AnswerverifiedShow Answer

Prices in vending machines tend to be higher because

Correct AnswerverifiedShow Answer

The wholesalers that perform all channel functions and are found in the health foods, automotive parts, and seafood industries would be

Correct AnswerverifiedShow Answer

What is the retailing mix?

Correct AnswerverifiedIn developing retailing strategy, manage...View AnswerShow Answer

The ________ distinguishes types of retail outlets, with independent retailers, corporate chains, or contractual systems being the three general forms.

Correct AnswerverifiedShow Answer

McDonald's, 7-Eleven, and Anytime Fitness are examples of

Correct AnswerverifiedShow Answer

Figure 13-5 -According to Figure 13-5 above, C represents which stage of the retail life cycle?

Correct AnswerverifiedShow Answer

Large shopping areas often contain two or three ________ stores, which are well-known national or regional stores such as Nordstrom, Saks Fifth Avenue, and Bloomingdale's.

Correct AnswerverifiedShow Answer

Direct-mail and catalog retailing are examples of

Correct AnswerverifiedShow Answer

Aeon, Carrefour, Tesco, and Metro Group are

Correct AnswerverifiedShow Answer

Target and Kohl's send messages about special offers to people who are using ________ near their stores, direct them toward sales items once inside, and alert them when they are near a selected product.

Correct AnswerverifiedShow Answer

Which of the following statements regarding direct selling is most accurate?

Correct AnswerverifiedShow Answer

Stores that carry a broad product line, with limited depth, are referred to as

Correct AnswerverifiedShow Answer

The wheel of retailing refers to

Correct AnswerverifiedShow Answer

Online retail purchases by consumers can be the result of several very different approaches, including patronizing online malls, becoming a member of an online discount service, and

Correct AnswerverifiedShow Answer

A store chain is looking for a wholesaler to furnish its health and beauty display shelves, perform all channel functions, and sell to it on consignment. Which of the following would be the wisest wholesaler choice for its requirements?

Correct AnswerverifiedShow Answer

Explain the global impact of retailing.

Correct AnswerverifiedRetailing is important to the United Sta...View AnswerShow Answer

General merchandise stores such as Walmart, Kmart, and Target are usually considered ________ retailers.

Correct AnswerverifiedShow Answer

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In developing retailing strategy, manage...
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Retailing is important to the United Sta...
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