Question 1

Several artists in Charleston, South Carolina, show and sell their work in an art gallery downtown. The gallery is owned by an art lover who does not buy the paintings but displays the work of various artists. She collects a percentage on each piece sold. In terms of the marketing channel, the gallery is

Accepted Answer

A)   an ultimate consumer.
B)   a manufacturer.
C)   a wholesaler.
D)   an agent.
E)   a clearinghouse.F) A) and B)
G) C) and D)

Question 2

A marketing channel relies on ________ to make products available to consumers and industrial users.

Accepted Answer

A)   logistics
B)   exclusive dealing
C)   strategic marketing planning
D)   tying arrangements
E)   value chain optimizationF) B) and C)
G) B) and D) A

Question 3

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use ________ supply chain to meet these requirements.

Accepted Answer

A)   an integrated
B)   an efficient
C)   a harmonized
D)   a responsive
E)   a multitieredF) A) and B)
G) B) and D)

Question 4

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Accepted Answer

A)   agents.
B)   brokers.
C)   retailers.
D)   wholesalers.
E)   distributors.F) All of the above
G) A) and D)

Question 5

Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart is an example of

Accepted Answer

A)   a service-sponsored retail system.
B)   an administered vertical marketing system.
C)   a retailer-sponsored cooperative.
D)   an administered cooperative system.
E)   a manufacturer-sponsored cooperative.F) C) and D)
G) B) and E)

Question 6

A wholesaler is

Accepted Answer

A)   the independent firm or individual whose principal function is to bring buyers and sellers together.
B)   any intermediary that takes ownership of a manufacturer's products or services and then finds multiple buyers for those products or services.
C)   an intermediary that sells to other intermediaries, usually to retailers in consumer markets.
D)   an intermediary that sells to consumers.
E)   a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) A) and B)
G) B) and D)

Question 7

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Accepted Answer

A)   supplier service cost.
B)   manufacturing cost.
C)   total logistics cost.
D)   social responsibility cost.
E)   total supply chain cost.F) C) and E)
G) A) and B) C

Question 8

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Accepted Answer

A)   intensive distribution.
B)   extensive distribution.
C)   selective distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) A) and C)
G) B) and D)

Question 9

Figure 12-9
-Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z)  include all of the following except which?

Accepted Answer

A)   communication
B)   dependability
C)   convenience
D)   warehousing
E)   timeF) A) and E)
G) A) and D)

Question 10

When Hunter went to the hardware store looking for gloves to wear while refinishing a table, he bought one pair because that was all he needed. But when the hardware store purchased the gloves, it purchased a case containing 100 pairs of identical gloves. Which logistical function did the hardware store perform for Hunter and its other customers?

Accepted Answer

A)   marketing
B)   buying
C)   sorting
D)   assorting
E)   risk-takingF) All of the above
G) B) and E)

Question 11

Order cycle time is

Accepted Answer

A)   the time between when an order is placed and when payment is received.
B)   the time between the sale of the first production batch to the sale of the next production batch.
C)   the cycle between one full warehouse shipment to the next full warehouse shipment.
D)   the time between the ordering of an item and when it is received and ready for use or sale.
E)   the average time between reorders by a given wholesaler or retailer in the marketing channel.F) All of the above
G) A) and C)

Question 12

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

A)   corporate vertical marketing system
B)   integrated vertical marketing system
C)   contractual vertical marketing system
D)   administered vertical marketing system
E)   forward integration vertical marketing systemF) C) and D)
G) A) and E)

Question 13

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk-taking, they are performing ________ functions.

Accepted Answer

A)   logistical
B)   merchandising
C)   facilitating
D)   implementation
E)   transactionalF) A) and B)
G) A) and C)

Question 14

All of the following are buyer requirements for choosing a marketing channel except which?

Accepted Answer

A)   pre- or postsale services
B)   convenience
C)   variety
D)   tranparency
E)   informationF) A) and E)
G) A) and B)

Question 15

________ is an intermediary that sells to consumers.

Accepted Answer

A)   An agent
B)   A retailer
C)   A wholesaler
D)   A distributor
E)   A brokerF) All of the above
G) B) and E)

Question 16

Lara lives in a rural area but near the suburbs. She buys produce, eggs, and honey from her neighbors and on most weekends she runs a very popular stand at a busy farmer's market. In terms of the marketing channel, Lara's farmer's market booth would be considered the

Accepted Answer

A)   ultimate consumer.
B)   agent.
C)   wholesaler.
D)   retailer.
E)   distributor.F) None of the above
G) A) and E)

Question 17

Internet marketing channels refer to

Accepted Answer

A)   the use of the Internet to make products and services available for consumption or use by consumers or organizational buyers.
B)   a firm's computer-driven inventory management through an entirely mechanized warehousing system.
C)   intranet systems linking all aspects of production within a single firm.
D)   the information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
E)   the name given to all Internet addresses that end in ".com" to indicate that these websites are commercial entities that distribute goods and services.F) C) and D)
G) B) and E)

Question 18

Having a product or service where consumers want it is ________ utility.

Accepted Answer

A)   form
B)   place
C)   time
D)   possession
E)   locationF) B) and D)
G) None of the above

Question 19

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)   lateral conflict.
B)   horizontal conflict.
C)   vertical conflict.
D)   distributor conflict.
E)   contractual conflict.F) A) and B)
G) A) and C)

Question 20

The output of a supply chain is the

Accepted Answer

A)   units of products delivered.
B)   total generated revenue.
C)   service delivered to customers.
D)   total number of customers served.
E)   total profits realized.F) A) and B)
G) A) and C) C

Exam 12: Managing Marketing Channels and Supply Chains

Correct Answer
verified

A marketing channel relies on ________ to make products available to consumers and industrial users.

Correct Answer
verified
A

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use ________ supply chain to meet these requirements.

Correct Answer
verified

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Correct Answer
verified

Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart is an example of

Correct Answer
verified

A wholesaler is

Correct Answer
verified

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Correct Answer
verified
C

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Correct Answer
verified

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z) include all of the following except which?

Correct Answer
verified

Correct Answer
verified

Order cycle time is

Correct Answer
verified

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?

Correct Answer
verified

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk-taking, they are performing ________ functions.

Correct Answer
verified

All of the following are buyer requirements for choosing a marketing channel except which?

Correct Answer
verified

________ is an intermediary that sells to consumers.

Correct Answer
verified

Lara lives in a rural area but near the suburbs. She buys produce, eggs, and honey from her neighbors and on most weekends she runs a very popular stand at a busy farmer's market. In terms of the marketing channel, Lara's farmer's market booth would be considered the

Correct Answer
verified

Internet marketing channels refer to

Correct Answer
verified

Having a product or service where consumers want it is ________ utility.

Correct Answer
verified

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct Answer
verified

The output of a supply chain is the

Correct Answer
verified
C

Exam 12: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

A marketing channel relies on ________ to make products available to consumers and industrial users.

Correct AnswerverifiedA

Because its customers desire rapid delivery and a wide variety of customizable products, Dell made a conscious decision to use ________ supply chain to meet these requirements.

Correct AnswerverifiedShow Answer

An imprecise term for intermediaries that perform a variety of functions, including selling, maintaining inventories, extending credit, and so on, is

Correct AnswerverifiedShow Answer

Walmart can obtain cooperation from manufacturers in terms of product specifications, price levels, and promotional support, given its position as the world's largest retailer. Walmart is an example of

Correct AnswerverifiedShow Answer

A wholesaler is

Correct AnswerverifiedShow Answer

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Correct AnswerverifiedC

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Correct AnswerverifiedShow Answer

Figure 12-9 -Figure 12-9 indicates that supply chain managers must balance total logistics cost factors against customer service factors. The four customer service factors (W, X, Y, and Z) include all of the following except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Order cycle time is

Correct AnswerverifiedShow Answer

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying, promoting, and pricing its products, given its broad assortment of brand-name products. Which type of vertical marketing system does Procter & Gamble represent?

Correct AnswerverifiedShow Answer

In terms of distribution, when marketing channel members are engaged in buying, selling, and risk-taking, they are performing ________ functions.

Correct AnswerverifiedShow Answer

All of the following are buyer requirements for choosing a marketing channel except which?

Correct AnswerverifiedShow Answer

________ is an intermediary that sells to consumers.

Correct AnswerverifiedShow Answer

Lara lives in a rural area but near the suburbs. She buys produce, eggs, and honey from her neighbors and on most weekends she runs a very popular stand at a busy farmer's market. In terms of the marketing channel, Lara's farmer's market booth would be considered the

Correct AnswerverifiedShow Answer

Internet marketing channels refer to

Correct AnswerverifiedShow Answer

Having a product or service where consumers want it is ________ utility.

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

The output of a supply chain is the

Correct AnswerverifiedC

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A

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C

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C