Question 1

Snack foods, bottled water, and batteries most likely would use which type of distribution density?

Accepted Answer

A)   extensive distribution
B)   intensive distribution
C)   selective distribution
D)   exclusive distribution
E)   concentrated distributionF) B) and D)
G) B) and C)

Question 2

Vertical marketing systems are

Accepted Answer

A)   professionally managed geographically dispersed marketing channels designed to achieve channel economies and maximize marketing impact.
B)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
C)   retailer-sponsored cooperatives where small, independent retailers form an organization that operates a wholesale facility cooperatively.
D)   professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
E)   channel partnerships that share responsibility for ordering and physically distributing each other's products.F) A) and B)
G) A) and C)

Question 3

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   selective distribution
D)   exclusive distribution
E)   private label distributionF) B) and E)
G) B) and C)

Question 4

A retailer is

Accepted Answer

A)   an intermediary that sells only to other intermediaries.
B)   any intermediary between a manufacturer and industrial markets.
C)   an intermediary that sells to other distributors.
D)   an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
E)   an intermediary that sells to consumers.F) A) and B)
G) All of the above

Question 5

Bombardier is the leading marketer of corporate jets. Its brand name is well known and respected in the corporate jet market. The aircraft company relies on outside suppliers for design support and to share development costs and market risks, but Bombardier is considered the leader in determining design and marketing of its planes. For its newest plane, Bombardier has about 30 prime suppliers, and about 10 of those have been involved since the initial design phase. Bombardier is an example of a

Accepted Answer

A)   product champion.
B)   channel general.
C)   channel director.
D)   channel coordinator.
E)   channel captain.F) B) and D)
G) None of the above

Question 6

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A)   retailers.
B)   brokers.
C)   ultimate consumers.
D)   wholesalers.
E)   agents.F) All of the above
G) A) and B)

Question 7

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Accepted Answer

A)   information
B)   context
C)   variety
D)   pre- and postsale services
E)   adaptationF) C) and D)
G) B) and C)

Question 8

Manufacturers most likely would use exclusive distribution for which of the following products?

Accepted Answer

A)   Timex watches, Hanes underwear, and Nike shoes
B)   Chanel perfume, Steinway pianos, and Baccarat crystal
C)   Oreos, Teddy Grahams, and Nilla Wafers
D)   paper clips, lightbulbs, and file folders
E)   Stouffer's meals, Breyer's Ice Cream, and Coca-ColaF) A) and C)
G) B) and E)

Question 9

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 10

An agent is

Accepted Answer

A)   any intermediary with legal authority to act on behalf of the manufacturer but who does not take title to products.
B)   independent firms or individuals whose principal function is to transport goods.
C)   any intermediary that takes ownership of a manufacturer's goods or services and then finds multiple buyers for them.
D)   a manufacturer's paid representative and acting voice in initial sales transactions.
E)   a manufacturing "matchmaker" that actively seeks out potential consumers and brings them to retailers.F) A) and D)
G) B) and C)

Question 11

The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product. Which of the following products would most likely be marketed using this kind of channel?

Accepted Answer

A)   Aspen dental services
B)   Toyota automobiles
C)   Leslie pool supplies
D)   Mansar jewelry made in Belgium
E)   Hershey's candy barsF) C) and D)
G) B) and D)

Question 12

In the automobile industry, the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Accepted Answer

A)   marketing
B)   information technology
C)   intermodal
D)   supply chain
E)   financialF) A) and E)
G) A) and B)

Question 13

Candy bars most likely would be sold using which type of target market coverage?

Accepted Answer

A)   exclusive distribution
B)   direct distribution
C)   intensive distribution
D)   dual distribution
E)   selective distributionF) C) and E)
G) A) and B)

Question 14

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Accepted Answer

A)   intensive distribution
B)   exclusive distribution
C)   extensive distribution
D)   selective distribution
E)   private label distributionF) C) and D)
G) All of the above

Question 15

Logistical function activities include ________ products and services.

Accepted Answer

A)   buying and selling
B)   assorting, storing, sorting, and transporting
C)   financing and grading
D)   risk-taking
E)   marketing information and researchF) A) and E)
G) B) and D)

Question 16

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as

Accepted Answer

A)   a service-sponsored retail franchise system.
B)   a retailer-sponsored cooperative.
C)   an administered vertical marketing system.
D)   a manufacturer-sponsored retail franchise system.
E)   a wholesaler-sponsored voluntary chain.F) A) and B)
G) C) and E)

Question 17

Forward integration refers to

Accepted Answer

A)   a retailer that owns a manufacturing operation.
B)   a wholesaler that owns a manufacturing operation.
C)   retailers that form a strategic channel alliance with manufacturers to purchase products at better prices since they are able to place much larger orders.
D)   a producer that owns an intermediary at the next level down in the marketing channel.
E)   channels in which all members own stock in the manufacturer's company.F) A) and C)
G) B) and D)

Question 18

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Accepted Answer

A)   vertical integration.
B)   disintermediation.
C)   logistics.
D)   direct selling.
E)   warehousing.F) A) and B)
G) B) and E)

Question 19

Channel conflict occurred when American Airlines decided to terminate its relationship with Orbitz and Expedia, two online ticketing and travel sites, and sell directly through AA Direct Connect. This is an example of

Accepted Answer

A)   horizontal conflict.
B)   corporate conflict.
C)   forward integration conflict.
D)   lateral conflict.
E)   disintermediation.F) A) and D)
G) A) and C)

Question 20

Total logistics cost refers to

Accepted Answer

A)   the design, installation, and maintenance of in-store displays, cabinets, and freestanding promotional materials for retail outlets.
B)   expenses associated with activities performed by brokers and agents to bring buyers and sellers together.
C)   expenditures associated with the clerical or bookkeeping side of the procurement process, which include purchase, design, and maintenance of the EDI system.
D)   expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer.
E)   expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return products handling.F) D) and E)
G) C) and D)

Exam 12: Managing Marketing Channels and Supply Chains

Channel conflict occurred when American Airlines decided to terminate its relationship with Orbitz and Expedia, two online ticketing and travel sites, and sell directly through AA Direct Connect. This is an example of

Correct Answer
verified

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Correct Answer
verified

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct Answer
verified

The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product. Which of the following products would most likely be marketed using this kind of channel?

Correct Answer
verified

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct Answer
verified

In the automobile industry, the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct Answer
verified

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Correct Answer
verified

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as

Correct Answer
verified

Correct Answer
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A retailer is

Correct Answer
verified

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Correct Answer
verified

Total logistics cost refers to

Correct Answer
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Forward integration refers to

Correct Answer
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Vertical marketing systems are

Correct Answer
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Candy bars most likely would be sold using which type of target market coverage?

Correct Answer
verified

An agent is

Correct Answer
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Logistical function activities include ________ products and services.

Correct Answer
verified

Manufacturers most likely would use exclusive distribution for which of the following products?

Correct Answer
verified

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct Answer
verified
There are three major types of contractu...
View Answer

Snack foods, bottled water, and batteries most likely would use which type of distribution density?

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Channel conflict occurred when American Airlines decided to terminate its relationship with Orbitz and Expedia, two online ticketing and travel sites, and sell directly through AA Direct Connect. This is an example of

Correct AnswerverifiedShow Answer

Which buyer requirement would be most important in choosing a channel for a financial service for a novice investor who is interested in setting up a retirement account?

Correct AnswerverifiedShow Answer

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct AnswerverifiedShow Answer

The most indirect marketing channel is employed where many small manufacturers and many small retailers and other intermediaries are used to help coordinate a large supply of the product. Which of the following products would most likely be marketed using this kind of channel?

Correct AnswerverifiedShow Answer

Activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

Correct AnswerverifiedShow Answer

In the automobile industry, the carmaker's ________ manager is responsible for translating customer requirements into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

John Deere manufactures and distributes industrial and farm equipment. This type of equipment is considered to be a specialty product. Which type of market coverage does John Deere most likely use?

Correct AnswerverifiedShow Answer

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A retailer is

Correct AnswerverifiedShow Answer

Bentley Motors makes one of the world's most prestigious automobile brands, targeting the ultra-luxury segment. Which type of market coverage does Bentley most likely use?

Correct AnswerverifiedShow Answer

Total logistics cost refers to

Correct AnswerverifiedShow Answer

Forward integration refers to

Correct AnswerverifiedShow Answer

Vertical marketing systems are

Correct AnswerverifiedShow Answer

Candy bars most likely would be sold using which type of target market coverage?

Correct AnswerverifiedShow Answer

An agent is

Correct AnswerverifiedShow Answer

Logistical function activities include ________ products and services.

Correct AnswerverifiedShow Answer

Manufacturers most likely would use exclusive distribution for which of the following products?

Correct AnswerverifiedShow Answer

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

Snack foods, bottled water, and batteries most likely would use which type of distribution density?

Correct AnswerverifiedShow Answer

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There are three major types of contractu...
View Answer

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